Raging River Media

02/06/2020

We support an end to white supremacy, institutionalized racism and all forms of police brutality.

Lex Drewiński - Rasizm (ilustracja), 1992.

21/05/2020

Leads drying up? 🏜

Most people who run ads find that even with a stellar campaign, after a few months their cost per lead has gone way up and the number of leads is slowly grinding to a halt.

They think, "This is the end!! 💀 I’ve gotten all the low-hanging fruit, and leads from now on won’t be worth the adspend!"

Don't worry, my friend - it's just Ad Fatigue!

No matter how good your ads are, even the best campaigns perform for a few months, then need to be switched out for something new.

Below you can see one of our clients' ad metrics - after three months, cost per lead (CPL) had climbed up to over $20, and leads were dragging in at one per day, or even less. He was still getting an ROI, but we knew we could do better.

The second image shows results after we tweaked the ad - new copy, new image, and slightly different age targeting. In 24 hours CPL fell from $20+ to under ONE DOLLAR!!! 💰💰

That's even better than the campaign was performing when it first launched. Three months of testing and results gave us the data we needed to be even more successful.

So when you think you've saturated your audience & leads are drying up, it's really just the beginning!

Don't give up. Keep trying & if you're really stuck, message us and ask for help.

04/05/2020

Getting to the next level ALWAYS requires you do something you don’t want to.

Are you stuck because you're avoiding discomfort?

01/05/2020

It's Official: We are BETTER THAN GROUPON!!! 🥳🤣

Wanna know why? 👀

Put simply, people go to Groupon *looking* for deals. They want a cheap one-off experience.

They might buy $17 waterpark tickets, or a new hat. Maybe a bottle of wine🍷 It doesn't matter.

The motive is instant gratification and anything will do 🍔 🥠

Of course people scroll through their Facebook news feed looking for *something*... but that thing is usually not ads.

So while we may offer your market a deal, people who sign up weren't out *looking* for one 🕵️‍♀️

This one difference is what makes a person who clicks on your Facebook ad more likely to begin a relationship with you 🤝 rather than buying a quick fix and then 👻

TO REITERATE 👉 The discount offer is not the problem! 🤯

The audience and their mindset is what makes the difference - NOT because deals attract "deal seekers."

Groupon attracts "deal seekers." That's literally what it's for. On Groupon there is no way to qualify leads:

Is the person who bought your $29 acupuncture Groupon the type of person who will follow a treatment plan?

Are they the type to invest in a 10-session package?

If you've used Groupon, you already know the answers.

With Facebook advertising, we may offer a deal but we avoid "deal seekers." We hone in on your ideal patient and cut the wheat from the chaff. The result? Patients stay longer, spend more and use less of your marketing budget.

If you want patients who are in it for the long haul and care about their treatment outcomes as much as you do, reach out & we'll see if we're a good fit.

🙏 Marla

30/04/2020

People are booking new patient appointments like crazy and ad costs are low, Low, LOW!! 🤯

The mask is falling off Big Pharma & demand for alternative medicine is about to skyrocket.

Are you prepared to serve your community during the most stressful time of their lives?

Make sure your market knows you're here for them. We can help you get the word out.

28/04/2020

Sure, work with a marketing company that doesn't specialize in healthcare. It will probably be fine

24/04/2020

For acupuncturists running Facebook ads right now or thinking about it... 😷

Some of you have packages or treatments prepared for patients either experiencing coronavirus symptoms, or wishing to prevent infection. This is awesome, but due to powers that be, you need to be really careful marketing these services.

Here's what you need to know:

⛔ Do NOT use the words "COVID-19" or "coronavirus," or "pandemic" anywhere in your ad or landing page. Even if your ad gets approved, it won't be for long and you WILL get your ad account permanently shut down. That means you would need to create a new FB profile and business page from scratch to ever run ads again. Ew! ⛔

However you CAN:

✅Reference "immunity," "immune-boosting," "immune system" etc in your ad copy

✅Use a very small corona-like graphic on your landing page only

✅Refer to COVID-19/coronavirus in your follow-up email sequence only

Stay safe & let us know if you have any questions!

20/04/2020

Jeremy Cornish, L.Ac. of Modern Vitality interviews our founder, Marla Moss on the things practitioners MUST know and do to successfully promote a telehealth offer. [Part 2 ~ 30 mins]

20/04/2020

Jeremy Cornish, L.Ac. of Modern Vitality interviews our founder, Marla Moss on the things practitioners MUST know and do to successfully promote a telehealth offer. [Part 1 ~ 45 mins]

15/04/2020

09/04/2020

Kenneth's practice in Tacoma, WA was "not very busy" in January 2020... but experienced "ASTOUNDING" growth with our automated digital marketing system. He went from seeing 15-20 patients a week to 45-55 each week in the FIRST 30 DAYS of working with us! "Not only were they coming in, but a lot of them were already prepaid and they were also GOOD QUALITY LEADS who could afford my services," says Kenneth. He is "much more comfortable" in his practice now and says Marla has been a "big boost" to his business. Pleasure working with you, Kenneth!!
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