Wilson Digital

23/03/2023

Using the old Google Analytics? It's being phased out on July 1st! You'll have to replace it with Google Analytics 4 (GA4)

GA4 is the next-generation analytics tool from Google that helps you measure traffic and engagement across your websites and apps. GA4 is designed to help you understand your customers better, optimize your marketing campaigns, and prepare for the future of measurement. In this post, we’ll explain what GA4 is, how it works, and why you should use it.

Contact us today to find out how we can help you set up and optimize GA4 for your business.

https://wilsondigitalroc.com/services/

22/03/2023

Are you running a small business and wondering what you need to be ready for your first paid ads? Download our free guide to see how you can be prepared for your first campaigns.

Small Business Ad Guide Wilson Digital’s guide to what your small business needs to consider before starting an ad campaign. You’ll receive an 8 page guide to help your business get the most out of your digital campaign from the start, be in control your own data, and know whether your ads are a...

07/03/2023

SEO & Paid PPC - Which do you need? Both? Some thoughts on the article below.

- Things are easier if SEO and Paid Search are managed by the same agency since some of same sitewide SEO best practices will likely make paid search more effective. Doesn't always work out that way, but it's usually better for you if you have a competent agency partner to manage both.

- A good chunk of this article talks about branded keywords. I'm a fan of including a small separate campaign for branded keywords just to outbid any competitors bidding on that name. Plus as the article mentions, you can include additional information or offers not included in your page's organic title or description.

- There are a lot of agencies that'll dedicate waaaaay too much search budget to a branded keyword campaign because they know it'll look good if they're only sharing high level results.

-Always good to see what the Google search console report for branded searches looks like before making a determination about whether a branded campaign is necessary and if so, how much of the budget is needed. But overall, I've never been comfortable with more than 10% even on relatively small accounts.

Have something to add? Comment on this post!

Is there really a need to choose one over the other for faster return on investment? Find out in this week's Ask An SEO.

07/02/2023

Seeing Bing partnering with ChatGPT and Google rolling out an AI powered answer service, we're about to enter a whole new world when it comes to SEO and paid search. Is your business ready?

Well, we knew it was coming and here it is, Bard - Google's answer to ChatGPT. Google is now having its trusted testers test out Bard and will soon roll it out more widely to users in Google Search a

11/04/2019

Facebook is making some pretty aggressive changes to its algorithms and removal policies.

Facebook updated it's news feed algorithm to reduce the reach of misinformation, spam and sites with poor inbound link profiles.

17/11/2018

Neat! Facebook and instgram can be powerful tools to drive retail sales, especially if you get ypur photos and images in front of the right audiences

Instagram has expanded its shopping features with the ability to tag video posts with links to products.

27/06/2018

Ever notice how search engines often show you results for businesses in your vicinity? Instead of asking for "Oil change in Rochester" people might search for "Places to get my oil changed near me." Google and Bing use location data to serve you better search results.

Is your business set up to show at the top of searches like this? If you're not sure, send me a message and we can talk about it.

25/06/2018

When you search for something in Google, do you ask "Can I...?" or "What should I....?" or "Where can I find...?"

Many more people are searching just like this. Is your website or digital advertising set up to answer conversational search questions? Do you show up in organic or paid searches for these questions?

I'm happy to talk with you about it. Send me a message for a free one hour consultation.

We’ve noticed more people searching with natural language, much like when they talk to a person. See what these search questions mean for marketers.

21/06/2018

Instagram is really pushing its video platform. If you have the right message, it could be a good way to connect with new audiences. Is it worth the hassle? Send us a message and we can talk about it

Here's everything you need to know about IGTV, including how to create a channel, upload videos, watch, and more!

06/06/2018

Facebook is changing the rules on what data you'll have as an advertiser, allowing users greater privacy options. It's not the end of the world for Facebook advertising, but you may need to shift your ad strategy and up your organic engagement game.

Key Takeaway "That’s why effective online marketing requires more than just social media advertising. As a marketer you must find ways to engage with potential customers on their terms. If those terms mean you have access to less data to target ads effectively, organic social media engagement can help."

In response to the Cambridge Analytica controversy involving data privacy and security, Facebook announced at its F8 event this month that users will be able to

30/05/2018

Want to take up more real estate on the SERPs? (Search Engine Results Pages). The game is changing. Here are some good tips (and practices we already do for our clients at Wilson Digital)

Google has made some significant changes in the area of local search. Contributor Wesley Young gives an overview of the important changes and shares tips on how to keep your local business visible in the search results.

23/05/2018

Yikes. Negative SEO is real. If you think this has happened to you, give me a call.

A few months ago, I asked you all to take a poll around if you have ever hurt a web site using spammy links to downgrade their rankings in Google search. The good news is that 66% of those who respon