The Cipher Group

24/08/2022

Is your SEO provider creating content on topics that aren't relevant to your business? Google's Helpful Content Update rolls out this week, and some sites will be heavily penalized.

Your search results page is about to become much more relevant.

02/08/2022

Great work by Google's All In team, and something all companies should be considering: Are you building inclusive practices into your marketing?

"Everyone deserves to have their story represented authentically and feel a sense of belonging."

Google’s Official Digital Marketing Publication. Discover more about Selma Blair’s fight to improve disability representation and inclusion in media.

28/10/2021

So...how are we all feeling about this name change?

Mark Zuckerberg revealed the new name

26/10/2021

All morning meetings will be cancelled for the remainder of the week...

22/10/2021

Is your business ready for the holiday shopping season? Now's the time (or really a month ago) to make sure you have your game plan ready to execute. Check out the latest insight from the Google Media Lab team on what we can expect for the 2021 holiday season.

Google's Official Digital Marketing Publication. Explore our three-rule retail strategy to help inform your media plan for the holiday season.

21/10/2021

The discussions and legal changes concerning data privacy continue to evolve around the globe. Here's a recent update for marketers targeting consumes in Canada - specifically Quebec.

Quebec's Bill 64 was originally introduced to modernize the current legal regime in Quebec regarding the protection of personal information.

15/10/2021

Facebook marketers may notice a slight difference in their Reach volumes moving forward after this change is implemented.

Facebook is changing the way it connects Facebook and Instagram accounts of users, giving the user the choice to connect the accounts or not, and that this will now be taken into account in ads measurement. “This update aligns with trends of offering people more control over how their information ...

12/10/2021

Have you ever wondered how Google's search algorithm works? Then you're not alone! Although we can't get specific answers from Google on how the algorithm determines rank, we do have some insight into a few things Google wants to see from your website. This GoDaddy article helps to explain some of the things you need to be paying attention to when it comes to website development and set up.

Google’s search algorithm filters through countless websites with each query. See how to rank higher and how to engage your customers.

07/10/2021

Is your organization using a link management system? At The Cipher Group, we use Bitly to organize and structure multiple links and campaign tracking for our clients. Check out this short article by Bitly to get up-to-speed on link management and how you can utilize it at your organization.

Links are a crucial component of a businesses ability to grow, communicate with customers, and provide them with the ability to access those links from any device.

06/10/2021

The industry is seeing more partnerships emerge like Adobe and Yahoo as we move away from cookies and seek other advertising identity resolutions for the future.

Adobe Experience Cloud customers can now use Yahoo's ConnectID, an ad targeting service, to hone their marketing efforts.

01/10/2021

Emerging partnerships between companies like Yahoo and Shopify are working to help SMBs and business owners not only plan ahead for a cookie-less environment, but also giving them the ability to advertise in spaces that were previously only affordable for large-budget advertisers.

SMBs will have access to Yahoo ConnectID and Dynamic Product Ads for quick campaign deployment to relevant audiences.

29/09/2021

When speaking to a new client about utilizing influencer marketing for an upcoming product launch, we realized there's still a lot of confusion about how to get started with influencer marketing, and whether it's right for a particular brand. Check out Sprout Social's article below to gain a better understanding of how it all works!

If you're planning on starting an influencer marketing strategy, read our guide that breaks down the process into actionable steps.