Guide MKTG

Guide MKTG Business leaders are overwhelmed by marketing decisions — afraid they’re wasting money & missing out on customers.

We serve as strategic & creative guides who prevent “random acts of marketing.” This gives leaders more confidence, time & customers

You’ve read job descriptions full of glossy perks, endless growth opportunities, and benefits galore. But zero mention o...
24/01/2025

You’ve read job descriptions full of glossy perks, endless growth opportunities, and benefits galore. But zero mention of late-night deadlines, grumpy clients, or mandatory overtime.

Sugarcoated job descriptions attract mismatched candidates, leading to higher turnover and frustration on both sides.

Instead, let's get real. Highlight the excitement and rewards, sure, but don't shy away from the truth. Is the job demanding? Say it. Are tight deadlines the norm? Mention it. Transparency filters out those who won't thrive under pressure and draws in candidates ready for the challenge.

(And if you’re not willing to put some of the worst parts of a job in writing, they’re probably exploitative or toxic and need to go.)

Honest job descriptions set the stage for a successful hiring process. They build trust, align expectations, and ultimately lead to happier hires.

Want to learn more about how to create attention-getting job descriptions, come to our January 28 webinar on hiring. https://guidemktg.com/hiring-webinar/

Good marketing > More Leads > More Work > Not enough employees to do it allAre your clients (or you) struggling to hire ...
22/01/2025

Good marketing > More Leads > More Work > Not enough employees to do it all

Are your clients (or you) struggling to hire enough good people? You can use storytelling principles to attract qualified applicants. Download our free PDF to find tips and tactics to fill that hole in your hiring bucket. https://guidemktg.com/hiring-webinar/

Are you drowning in a pool of unqualified applicants?Explore our webinar to shift from quantity to quality in hiring. Ou...
20/01/2025

Are you drowning in a pool of unqualified applicants?

Explore our webinar to shift from quantity to quality in hiring. Our framework improves applicant quality, letting you fill roles with the right people faster than before, reducing the hiring cycle dramatically.

https://guidemktg.com/hiring-webinar/

🎯 How can your current hiring process be refined to attract better talent?

Are your competitors hiring all the good employees?You can get the attention of job seekers by changing the way you talk...
17/01/2025

Are your competitors hiring all the good employees?

You can get the attention of job seekers by changing the way you talk about your position and your company. Don’t use the same dull job description. Don’t gloss over the hard (or gross) parts of your jobs. Don’t rely on how “great” your company is.

Switch to a story-driven approach to your hiring materials and you’ll stand out to high-quality job seekers.

I’ll talk about this and more during a 50-minute webinar on January 28 at 3 pm EST.
https://guidemktg.com/hiring-webinar/

Tired of the same old hiring struggles? It’s time for a refresh.Our hiring webinar offers a storytelling approach to ove...
14/01/2025

Tired of the same old hiring struggles? It’s time for a refresh.

Our hiring webinar offers a storytelling approach to overhaul your hiring materials. You’ll attract better, more aligned candidates. This isn’t just vague advice— it’s a transformative strategy (especially for service providers) that has doubled crew sizes and filled positions, fast.

Attend a 50-minute webinar on January 28, 3:00 pm EST.

https://guidemktg.com/hiring-webinar/

One of the hardest but most critical parts of running a business is getting your marketing right.Essentially, you have t...
02/01/2025

One of the hardest but most critical parts of running a business is getting your marketing right.

Essentially, you have two options:
1. Keep spending money on marketing without the confidence it’s being spent on the right things.
2. Pinpoint exactly what needs to change. ✅

The StoryBrand Marketing Report is an online assessment that helps small business owners understand where their marketing plan is falling short and how to fix it.

In just ten minutes time you could have a custom marketing playbook for your business. Interested? Take the free assessment today!

https://storybrandmarketingreport.com

May 2025 bring you big opportunities, bold ideas, and endless inspiration. 🌟
01/01/2025

May 2025 bring you big opportunities, bold ideas, and endless inspiration. 🌟

Wishing you and your loved ones a holiday season filled with joy, peace, and plenty of cherished moments, from all of us...
25/12/2024

Wishing you and your loved ones a holiday season filled with joy, peace, and plenty of cherished moments, from all of us at Guide MKTG!

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