Sound That Brands

04/02/2026

Whitney Phaneuf and April Kilcrease join Sound That Brands CEO Dave Beasing to unveil Season 2 listenership totals for the AAA Via podcast. Congratulations to hosts Michelle Donati, Reporter Mitti Hicks, producer Jacent Jackson and everyone at AAA Mountain West Group on creating one of America’s most popular travel podcasts.

Full video link in comments.

24/12/2025

Warmest wishes for the holidays and a new year overflowing with meaningful stories waiting to be told.

01/04/2025

is the “gateway drug” to spoken word media. Podcast Movement

31/10/2024

Jeremy Sinon has good news for content creators.

24/10/2024

Jeremy Sinon of Hubbard Radio shares the 3 goals of the modern marketing cycle with STB's Dave Beasing.

02/10/2024

STB's Dave Beasing shares a thought about being a generous brand. While visiting one.

31/03/2024

Online audio consumption, including listening to AM/FM Radio online, hits a new high as 76% of those in the U.S. age 12+ have listened to online audio in the last month.

23/03/2024

Lindsay Graham is a top host, writer, composer, producer AND smart businessperson. Here he shares two great brand integration ideas.

Lindsay will join Molly Socha, Shana Naomi Krochmal, and our CEO Dave Beasing for a panel about "70% Revenue Growth: The Demand for Branded Content" at Evolutions this Friday 3/29 at 10:15 in LA, our hometown. You should, too!

27/12/2023

"Oh, nooo! Don't turn your podcast into a commercial!"

Of course not. But a branded podcast can be ABOUT the brand. Maybe it SHOULD be. Our CEO Dave Beasing explains.

22/10/2023

New data

There are as many people in the U.S. interested in listening to a branded podcast as live in Canada and the U.K. That is according to new research that shows

01/10/2023

Happy International Podcast Day!
Interesting thoughts on the future of and here: https://www.quillpodcasting.com/blog-posts/branded-podcast-playbook

17/05/2023

Congratulations to Ethan Fixell, Molly Socha, Andy Kelly and the entire team on launching Ruby (www.ruby.iheart.com). If you dare sell audio somewhere else, here's Andy's advice about what to put in your sales deck.