Strategic Online Solutions

08/11/2023

Attending the 10th annual Women's Policy Forum of Tarrant County Fall symposium. Learning about leadership from an amazing panel of local women leaders .

01/06/2021

What an honor! I've been working on this massive website for Caregivers with my friend Zanda Hilger Seaberg for months and we just learned the site won an award. https://familycaregiversonline.net/winner-2021-caregiver-friendly-award/

07/07/2020

THANK YOU to the City of Fort Worth and the United Way of Tarrant County for awarding this woman-owned, small business a "Preserve the Fort" Grant. I'm honored to have been chosen and vow to use the resources locally to .

09/04/2017

One of the best ways to find customers on the internet is target customers that “look like” your current list of best customers. To do this, identify and analyze your most valuable customers then use this information to find customers on the internet with similar demographics. Learn more here: https://www.sosmymarketing.com/find-customers-internet/

https://www.sosmymarketing.com/find-customers-internet/

29/03/2017

Facebook is bringing its News Feed Reactions to Messenger so you can reply by attaching a love, smile, wow, sad, angry, thumbs-up or thumbs-down emoji to a specific message. This way you’ll be able to simply express agreement, disagreement or an emotion about a particular message, even if a bunch of other messages have come in since.

Group chat will get a bit less chaotic with the global rollout of two Facebook Messenger features it was previously testing in Vietnam. Users can now ..

28/03/2017

To make it easier for your business to reach more customers via their search engine, Google is expanding close variant matching to include additional rewording and reordering for exact match keywords. Last week Google announced that over the next few months they are going to begin ignoring extraneous prepositions, conjunctions, and articles (ex: in, to, for, but, a, the). You know, those functional words that generally don’t change the intent behind a search query. For example, “Vegetarian restaurant in Fort Worth” vs “Vegetarian Restaurant Fort Worth”. According to Google, they will only be ignored when it won’t change the meaning of your keyword. This is good news for AdWords users who are exhausted by building long lists of keyword phrases for every conceivable combination of search phrases. Additionally, they will begin treat search phrases the same when the order of the words doesn’t change the meaning. For example: “pink party hat” vs. “party hat pink”; since the meaning didn’t change Google’s search algorithm will now see them as a match. By expanding their definition of close variants, AdWords users will no longer have to build and maintain lists of reworded and reordered exact match keywords to get the coverage you want.

01/12/2016

Keywords and search terms evolve. Stay on top of changes by periodically conducting keyword research.

18/11/2016

Why post blogs? A blog connects you with your customers and prospective customers. By sharing helpful information and advice you can build relationships and trust. Blogs also give you an opportunity to post keywords for SEO. When new keywords in your blog match what people are searching for, you bring those people to your site. http://www.sosmymarketing.com/

17/11/2016

Have you ever run across a great keyword and after spending eight months to rank it, discovered that it isn’t so great after all?

11/11/2016

As we move further into the internet of things businesses have less and less, if any, contact points with the customer before a buying decision is made. When 82% of online searchers follow up via an in-store visit it is clear that consumer are using the internet to vet local businesses before making purchasing decisions. A company lacking an enticing web presence is at risk of losing business to well positioned competitors who manage their online reputations. Contact me today to learn how to get your business online and in front of potential customers! (817) 922-9077