The Halcyon Hive

19/05/2022

Do you ever wish there was some kind of free community or forum where you could see what's new with Pinterest, ask questions to your peers or Pinterest staff, and troubleshoot any issues you're having?

Well, I've got a hot little Pinterest tip for you…

This ✨magical✨ place DOES EXIST!

It's the Pinterest Business Community and you can be a part of it for FREE if you already have a business account on Pinterest!

As an active member in the community, I love sharing my knowledge and expertise to help people troubleshoot account issues, answer questions, and offer tips & tricks.

Earlier this year the Pinterest team reached out to me (and a few other active members) about being a part of their pilot ambassador program, The Pinterest Pioneers, which I excitedly accepted.

📌Join me and other members of the Pinterest Pioneers Team THIS THURSDAY, May 19th at 2pm CST for a virtual meet & greet.

Click the link 🔗 in my bio to register!

This is a great opportunity to meet us and learn a few Pinterest marketing tips and tricks! Hope to see you there!

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25/01/2022

Attn: Makers and Creators 📣

I was recently on the podcast talking with Sue ALL about how to achieve Pinterest success for your creative business. 🙌🏼

If you are thinking of leveraging Pinterest this year for your creative business, go take a listen (link in my bio or wherever you listen to podcasts)

In this show, we talk about:

📌 Why Pinterest is becoming more and more valuable.
📌 How to get the most out of your pins
📌 Ways to attract the right people (aka, your ideal customers!)
📌 Should you use hashtags - or not?
📌 and TONS more

Check it out!

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01/01/2022

Wishing you joy, prosperity, and happiness in 2022!

I have been very MIA on my IG the last few months and you know what, that's okay. Today is a new day and a new year! Over the next couple days, I am going to be focusing on cleaning the clutter from my computer and my brain.

Starting the new year with a fresh clean slate is just what I need right now. How about you?

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12/05/2021

Ready to scale your business by building your dream team? It's time to finally get that busy work off your plate so you can focus on what you enjoy most in your business. There's just one thing holding you back...where can you find this dream team of yours?

You're in luck - the matchmaking mavens over as have just launched their directory of service providers to the public! That means you can browse The Directory by keyword, budget, location, etc. to find that perfect person you want to connect and work with.

So check it out! You are guaranteed to find your next designer, copywriter, OBM, biz coach, Pinterest marketing strategist (wink, wink), bookkeeper, and more!

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03/03/2021

One of my awesome clients, Northfolk, just launched their newest Showit website template and matching Canva template bundle //

MEMOIR by .co
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She’s modern, moody, luxurious and is guaranteed to take your brand up a notch (or 10)! Swipe through and see for yourself! ➡️
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Plus, to celebrate their launch, the gals at Northfolk are giving you a coupon you can use on Memoir....go ahead, use code: MEMOIR20 at checkout to get 20% off! But hurry- it’s only valid through this Friday! (To make it easy, I put a direct link to both product up in my Bio! 😉)
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One last thing...
My girls, Sam & Rachel, are unable to share about this launch on their own IG page so would you do me a favor and share this post to your stories today? 😘 I know it would mean the world to these two lovely, bad-ass mom bosses! Thanks, friend!

03/03/2021

If you are still navigating the waters of running a new online business, check out Kate's Back to Biz bundle. It's loaded with over $2400 of free goodies (templates, courses, stock photos, and resources). You only sign up for the ones you want! Don't miss it - ends Friday, Mar 5!

Day(s) : Hour(s) : Minute(s) : Second(s) Hey, you’re a bit early! (I like your style) Join the reminder list so when the doors fling open on Feb 22nd, you’ll be the first to know. Once the doors are open, you’ll have immediate access to thousands of dollars in free courses, templates, and reso...

26/01/2021

Ok, so I’ve known how to screen record on my phone but I JUST discovered you can do it with your mic on OR off! So this may be old news for you, but hopefully someone else finds this quick tutorial useful! 🥴

24/01/2021

Have you had a chance to try out Tailwind Create yet???

If you are sick of spending hours creating pins in Canva or Photoshop only to have to download them to your computer then upload them to Tailwind to schedule (ugh, so. much. work) then you really should check out Tailwind Create.

It's a new creative tool right inside Tailwind. Talk about productivity! All you do is add your destination URL, a title, some images, and they create hundreds of pre-designed pins using your brand colors. Just make some quick edits and send them right to your publisher. Easy Peasy.

If you have Tailwind already, give it a try! If not, try it out for free (affiliate link in my bio 😘) to see what you think!

If you LOVE it, you can even upgrade your plan for 50% off ...but only until the end of January. ⏰

One other thing - If you are new and overwhelmed by Tailwind, go check out . She has a brand new training all about Tailwind and why it is the best tool for automating your Pinterest marketing. You'll see from start-to-finish how to schedule your pins. Plus, she shares her tips, tricks, & shortcuts. Go check it out in her link-in-bio!
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07/01/2021

Let's roll back to some Pinterest 101....

It's a new year and I see some new peeps hanging around, so I thought I would do a quick intro and answer one of the most common questions asked when someone wants to start using Pinterest for their business:

"Should I convert my personal account or start a new business account?"

But first, HELLO, there! I'm Cali, Pinterest marketing strategist, and owner of The Halcyon Hive. I'm obsessed with Pinterest and the power it holds as a marketing tool for businesses and want to teach YOU how to optimize that for more subscribers, sales, and leads. I'm so happy you're here!

Now, onto the FAQ >>>. "Should I start from scratch or convert my personal account to a biz account?"

If you've been using Pinterest for years and have hundreds or thousands of followers, you might be tempted to just convert your account.

🛑 Stop right there! 🛑

Take a gander at the boards and pins that are on your personal account. The people who follow you are following you for the content you have pinned in the past. So if you're a mommy-blogger and your boards and pins are mostly about motherhood, parenting, etc. then YES, convert that account, girl! Your audience is picking up what you are throwing down!

BUT...

If you are a web designer, but your personal account is full of recipes, decor inspo, and planning your kid's b-day parties, then you would be better off starting from scratch. Build your audience from the ground up!

✅ PRO TIP ✅

Instead of creating a completely new Pinterest account with a brand new login, you can actually just create a business PROFILE. From an audience standpoint, you are starting from scratch, but you will share the same login as your personal account so you can easily toggle between. Plus, if you do have any boards relevant to your brand/audience, you can simply transfer those boards over to your business profile when you set it up! 🔥

Okay, so now you have your business account, what is your next burning question❓❓❓

15/12/2020

Happy 4th Birthday to my sweet, snuggly boy! ❤️

02/12/2020

If you've followed me for a little bit now, you probably already know that in order to run an efficient Pinterest marketing strategy, you need to use a pin scheduler. I mean, why would you want to sit there and manually pin each pin to different boards throughout the day when you could sit down for a few hours ONE day a week a schedule out pins for the next month?! 😱

There are so many Pin scheduling tools out there now, but my favorite has always been . (Stay tuned for a comparison post about all the different schedulers!)

I've been quiet on here since I've been spending time with my family, but I didn't want you to miss out on this crazy-good deal Tailwind has. As a Tailwind partner, I got the exclusive scoop that they have extended their sale for Cyber Monday and I didn't want you to miss it!

All you need to do to get the deal is to sign up for a free trial using my affiliate link (in my bio!) before 11:59 pm on December 4th. Once you're signed up, you'll get an exclusive link to upgrade to the annual Plus Plan for 50% off!

The Cyber Monday discount is only available for new Tailwind members, but don’t worry - there’s an exclusive deal for those of us who already love Tailwind! Current Plus Plan members get the Tailwind Create starter plan for free - a $75 annual value! Plus, Tailwind is offering 50% off of all Tailwind Create plans until January 31st. Great deals for everyone!

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19/11/2020

Let's dig in a little bit deeper on the Pinterest tag...

When talking about Pinterest ads (aka Promoted Pins), you will likely hear some of these words thrown around and I want to clear up any confusion you may have.

You've heard of the Facebook Pixel, right? This is essentially the same thing. So when someone asks if you have your Pinterest tag installed, they are referring to the meta tag that you need to manually add to your website to gather data based on the actions people take on your site.

Now, within the Pinterest tag, there are two different pieces of code that you need to place on your site.

𝟙 // Your base code

and

𝟚 // Your event codes

Your base code needs to fire on EVERY page of your website. Depending on your website platform, you may have a code injection that you place in one spot and it does the work for your OR you have to manually add it to each individual page's head section. (Stay tuned for platform-specific instructions!)

Now the event code is a little trickier, but oh so valuable! Your event code should only be placed on the page AFTER a conversion happens. (i.e. they sign up on your list, opt-in for a freebie, purchase something, etc.).

This is just skimming the surface, but stay tuned for more in-depth training on how and where to install your tags.

Let me know in the comments below, what conversions do you want to track on your website - Sign ups, Checkouts, Both, or something else?!
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@ Minneapolis, Minnesota