Radio Advertising

23/10/2018

Radio continues to reach more Americans each week than any other platform.

Consumers in today's fragmented media landscape have so many ways to discover content across many devices and platforms. However, according to Nielsen's Audio Today Report, radio continues to reach more Americans each week than any other platform. With the advance of technology, it becomes easier to...

11/10/2017

http://www.radioadvertisinghome.com - Discover why radio advertising may still be your most powerful weapon to drive more qualified leads to your business, c...

15/06/2017

TripAdvisor returns to TV ads.

Forget Priceline's William Shatner, Hotels.com's Captain Obvious, the Trivago Guy, and Travelocity's Roaming Gnome. TripAdvisor returned to TV advertising

15/06/2017

Paramount Pictures claims the top spot in spending for “Transformers: The Last Knight.”

In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV advertising attention analytics company iSpot.tv, Paramount Pictures claims the top spot in spending for “Transform…

14/06/2017

The connection we have with radio is primal, which is why it is better for our brains than Twitter or TV.

14/06/2017

For online video marketers, “viewability” is simply an indication of whether or not a video ad has a chance to be viewed by a human but it doesn't mean the same to TV advertisers.

With the right strategy, marketers can turn a handful of paid impressions into a repeating assortment of earned views echoing their message.

13/06/2017

Are you sure your commercials are working? (Part 2)

(by Michael Dudding) My last submission to Radio Ink said “don’t get me started on telephone numbers” in ads. Since only 0.24923% of Americans have a photographic memory, the phone number within a commercial is probably forgotten long before the commercial ends.

13/06/2017

Are you sure your commercials are working? (Part 1)

(By Michael Dudding) What am I missing? Do percentages mean more than dollar figures? I'm talking about commercials that offer discount percentages versus dollar savings. I believe copy writers restrict sales by using "save X percentage" instead of "saving X dollars."

10/06/2017

For 2017, the spot “Millennials” was honored as radio ad of the year, and three Motel 6 spots together were awarded Best of Show as campaign of the year. Listen to their works.

Motel 6 tops the Radio Mercury Awards again.

10/06/2017

This research quantifies the impact of radio advertising and measures what advertiser attributes are important to listeners.

In a blog called Everyone's Listening -- Radio Advertising: Driving Sales And Building Brands, on the Westwood One website, Local Ad Recall CEO Tom Meyer says his company has fielded 27 local ad recall studies involving 8,377 consumers. The research company quantifies the impact of radio advertising...