10/12/2026
Just because you can ship more outputs today, doesn't mean you should.
A study by Byner revealed that 50% of consumers can spot AI-generated copy, 25% of consumers feel the brand is impersonal if they use AI, 20% untrustworthy, 20% would feel they are lazy and 19% would think they are uncreative if using AI-generated copy.
Authentic, people-first content builds credibility. It takes time to build a good product, and it takes time to develop great marketing... and that's not a bad thing.
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