Delaware Digital Media

18/12/2023

The 20 Types of Backlinks That Matter the Most in SEO

Building a backlinking strategy is essential to boost your reach. See what types of backlinks you need to know before you start.

18/12/2023

10 Content Promotion Strategies That Work (With Examples)

Here are ten simple, yet highly effective content promotion strategies with examples that still work in 2024.

18/12/2023

How to Make the Perfect PPC Landing Page (+ Examples)

Discover great PPC landing pages, examples, and tools you can use to plan, execute, and analyze your PPC campaigns.

18/12/2023

7 Proven Strategies to Boost Social Media SEO in 2024

More consumers are using social media channels for research. Read to learn more about how you can leverage SEO to optimize your social media.

18/12/2023

Top 5 digital marketing trends for 2024

There are a lot of things that are changing next year. The good news is next year hasn’t started yet. So, you have time to catch on to some of these trends before your competition. Ideally, you would start leveraging some of them before the new year, so you can get a head start. Here’s […]

13/12/2023

Delaware Digital Media is proud to represent Delaware native, the Brayden Benson Racing team !

Bell Kemenah Racing (BKR) is excited to announce that Brayden Benson will represent the team at the 39th Annual Tulsa Shootout. The event will take place from

13/12/2023

Limewire Is Back, But AI’s Making The Music This Time

Limewire, the previously shuttered file-sharing service, has returned to the music business as an artificial intelligence music maker.

30/10/2023

This is an interesting article on how artificial intelligence is actively changing online search.

The article spells out three main ways search is evolving. The first way is dialog replacing keywords. This is pretty self explanatory: people can explain what they’re trying to find out using natural language instead of search terms. The second way search is changing deals with trust overpowering relevance. The idea here is that people will find the responses they get from generative AI more trustworthy than the ranked lists of results that search engines curate for them. The third main way search is changing deals with marketers instead of the people doing the searching, and it can be summarized by saying creativity will replace optimization. In plain English, this means that website content in the near future will stop focusing on dense keyword stuffing that will help a site rank well and will instead contain personalized, engaging content that large language models will prefer.
Source (LV)

The future is AI-driven, trust-centric dialogue between brands and consumers.

30/10/2023

A major Google Maps update was announced on October 28th. Google Maps is undergoing a dramatic redesign. The color scheme will change (making it look more like Apple Maps,. A ton of AI features are getting injected into the mobile apps, letting users gather information about products or businesses by pointing their cameras at any objects of interest. The most significant part of the announcement is that Google is asking people to use Google Maps the same way they’d use Google Search. Two specific examples Google gives for how this would work are looking up “animal latte art” and “pumpkin patch with my dog” in Google Maps. Google’s machine learning algorithms have been crawling all of the user-submitted pictures in Maps, so the results you’ll get should match up closely with your actual search term.
Source: LV

New AI-powered Google Maps features include Immersive View for Routes, Lens in Maps, visual ways to search, navigation updates and more.

28/08/2023

Are you paying attention to your website rankings since the Google August 22 Core update? This update is still being rolled out, and before making significant changes, I highly suggest tracking the impact and monitoring your site over the two weeks during the rollout.

Here is what we know :

Google August 2023 Core Update
Here are the most important things that we know right now in short form:

Name: Google August 2023 Broad Core Update
Launched: August 22, 2023 at around 1:30 pm ET
Rollout: It will take about one to two weeks to roll out
Targets: It looks at all types of content
Penalty: It is not a penalty, it promotes or rewards great web pages
Global: This is a global update impacting all regions, in all languages.
Impact: Google would not tell me what percentage of queries or searches were impacted by this update but so far, this seems to be a typical core update that reaches wide and the impact is fast.
Discover: Core updates impact Google Discover and other features, also feature snippets and more.
Recover: If you were hit by this, then you will need to look at your content and see if you can do better with Google's core update advice.
Refreshes: Google will do periodic refreshes to this algorithm but may not communicate those updates in the future. Maybe this is what we saw the past couple of weeks or all those unconfirmed Google updates.

Source: SEO Roundtable.com

31/07/2023

Congrats to our client on their successful rebranding and website launch! Next, we will start SEO and rank them for their key terms in the secure supply chain industry.
https://securecomponents.com/