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Content Creation and Business Coaching for Small Businesses (Photography, Videography, Social Media,

17/05/2024

Have you done a Marketing Audit on your small business lately? If not, help is on the way. Contact us for a free assessment of your small business or brand. Once you know where you're at in terms of Marketing, we can help you create a strategy that works. Learn more about how we can help: www.juliebasello.com

08/09/2023

I decided a little rebranding was in order for Hey It’s Julie Podcast.

Hey It’s Julie Podcast is now:
Reinvention Adventures Podcast

My podcast supports Reinvention Adventures.
From inspiring stories to inspiring information, I share something about reinvention in each episode.
Every big life change has its ups and downs but reinvention is so necessary to live a fulfilled life.
It can be painful but it doesn’t have to be.
Let’s talk about how I help you get started on your reinvention adventure.
Or better yet, listen in each episode.

This podcast is sponsored by Basello Media.
Basello Media is a content creation and podcast production company specializing in content support for small businesses.
Head to http://www.juliebasello.com for information

25/03/2022

Recently I got to meet up in person with some friends in my online network who have been hugely helpful to me.
The center of this network is my friend, Dan, who is a natural people connector. We all tease him about being an influencer but he really is when it comes to communities on Twitter and LinkedIn.
He and I have spoken for awhile about him needing headshots and when I found out about the in person networking plan I told him to show up a little early and we’d knock out his headshot. So we did.
Next to a garbage dumpster.
Yes, I’m serious.
Bokeh can take care of a lot of background issues 😂
We shot outside of Redstone in Bridgewater, NJ with patio patrons looking on.
No pressure, right?
It was nice to be able to help someone who has been a massive help to me.

14/03/2022

What was the scariest 3 ½ minutes of my life?

I was driving through NYC with a friend last week and heading to Queens.
I decided to take the 59th Street Bridge, completely forgetting that an OUTER roadway is not an UPPER roadway.

My “oh F$%K” moment was at around 55 seconds in the video linked below. This is not my video. A brave person who obviously isn’t me filmed it with a dash cam.

I am deathly afraid of heights and although I am not afraid of most bridges, I like to get on and off quickly or, at the very least, be shielded by traffic and not actually see the height factor.
For those of you who may not know, the outer roadway of the 59th Street Bridge runs along the side of the bridge and basically feels like you are driving on a narrow road with a low guard rail hanging over nothing.

This was the longest and scariest 3 ½ minutes of my life. I was in a full on panic attack. God bless my friend for staying calm and supportive. I would have been terrified driving with me at that moment.
She noticed me using some of my panic attack tools that I use when I feel panic or anxiety coming on. I would like to say they worked perfectly but they did get me through the situation. There was nowhere to stop, pull over, back up or get off. I had to move forward.

It’s not a bad metaphor for life and for business. Sometimes you can’t go back, get out or have a do over.

What do you do?

You use the tools you have, hope they help and keep moving forward.

That being said, on my next trip from Manhattan to Queens, I’ll be taking the tunnel.

https://youtu.be/5iyTR58MysA

05/03/2022

Product Photo Tip: Light is everything. Once you have a product that is ready to be photographed, consider your lighting source. Many inexpensive lights can light a product but unless you are in a bright room, you will need more than just a small LED light to properly light a product. The solution? A window with a sheer curtain on it can make a fantastic light source. Just place the object where window light can spill on to it. This diagram isn’t pretty but it shows a simple set up that you can use with a piece of white foam board or poster board (or really any solid, matte, white surface that you can move around.)

02/03/2022

Product Photo Tip of the Day:
Although we often do product shoots for small businesses, we recognize that sometimes you just have to shoot on your own. What to do if you aren’t a pro, have minimal equipment but need decent pictures?
If you’re a small business owner who takes pictures of your products with your phone, we’ve got a series of tips for you that we will help. Today’s tip is a good starting point. Before shooting any photos of products, start with a pristine product to actually photograph. Be sure to use a brand new product in perfect condition, thoroughly clean the product and remove any dust or imperfections. Look for more tips and pointers for product photography coming soon

28/02/2022

I love Mitch Albom’s books. It’s so true–you can’t undo the past. All you can do is learn from it and move forward to the next adventure. I guess stopping yourself from doing what you want to do because of things that have happened in the past is pretty natural. But don’t let the past stop you. Your reinvention story is a few decisions away and only you can decide how it’s written

25/02/2022

This post is a bit of a departure from my usual J Basello Media posts.
A lot of the time, as we are going about our days lost in the general pattern of our lives, we forget that our time is not infinite.
We want to get started on our own business or our own journey or our own reinvention and yet we often make excuses as to why we can’t.
This post is a wake up call.
It’s so important to be who you are NOW and not wait for the ideal circumstances to do what you want to or should be doing to be your most authentic self.
I don’t know how many of you have heard of Nightbirde but if you haven’t, you should check out her audition on America’s Got Talent. She is someone you should hear, both her singing and her words. At the time of her audition on AGT she was told by her doctors that she was dying. But that didn’t stop her. She earned a golden buzzer on audition night and a legion of loyal fans from then on. She was a gifted singer, an amazing writer and one of the most fearlessly vulnerable people I have ever seen. Her story and her words really spoke to me and so many in such an intense way.
She lost her battle with cancer on Feb 19th at the age of 31. In the last year of her life she connected so many through her voice, her words, her authenticity and her talent.
Jane, thank you for sharing your gifts, for the reminders and the wake up calls.
RIP and fly high

https://youtu.be/CZJvBfoHDk0

24/02/2022

One of my favorite quotes from Steve Jobs.
It's your job to live the best version of your life. There's fear, there's all kinds of things that get in the way. But only you can make the decision to live and be who you should be

22/02/2022

Here’s a Reinvention Story for you:
Most people think of Walt Disney as wildly successful but he experienced a lot of failures on the road to success.
Walt Disney’s first cartoon business went bankrupt. He tried acting and failed at that too. He then created his first successful character which was then stolen from him by his producer. He tried working for a local newspaper but was fired for lack of creativity. Yet he never gave up and through hard work, determination and belief in himself, he created an empire and a legacy that lives on successfully even today.
His story may be the ultimate reinvention story!

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