Sharper Strategy Marketing

12/05/2022

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10/05/2022

Don’t be afraid to reuse the text from a social post or blog article once time has passed. Reword it or change the image if you’d like. But your audience likely has short memories and consists of new eyes all the time, therefore your fear of repeating yourself is unfounded.

05/05/2022

While social media may seem less important than everything else on your plate, it’s the perfect place to build brand awareness, connect with your customers on a personal level, establish authority in your field, improve search ranking, and improve sales as a result of valuable insight into your customer journey.

03/05/2022

✍🏼 Sharper Strategy Tip #130: Get out of your comfort zone. Don’t be afraid to be creative.

28/04/2022

If your content isn't creating action, you probably need to take a hard look at how engaging your content is! Create more engaging content, and you'll connect with your customers more and generate more action.

26/04/2022

Having troubles coming up with content themes for your social posts?

Here are some great ideas for content types or themes to get you started:
• Tip
• Question to your audience
• Q&A from your audience
• Post about your team (meet the team, personal anecdotes, fun side of work)
• Call-to-Action (sales, promotions, events)
• Video
• Memes
• New article/blog post
• Blog post snippet
• Statistic
• Testimonial
• Case study
• Shared article from external sources
• Poll
• Infographic
• Community-related (local news, upcoming events, curated lists (10 best hiking spots, community service/volunteer opportunities, etc.)

21/04/2022

The 80/20 Content Marketing Rule says you should spend 20% of your time making new content and 80% on promoting it. This means that you don’t need to spend time making new original content on a weekly basis. Instead, take your existing content and repurpose it in as many different ways as you can. Not only will this save you time, but you’ll also be growing your social media with consistent, high-value posts.

19/04/2022

Humans absorb information in many different ways. If you take this into consideration when building a content repurposing strategy, you will reap the benefits down the road. For example, assume that Customer A and B are demographically identical. Customer A connected with a short bullet-point list taken from your blog post, but Customer B didn’t connect with that content until she saw the same information presented in a visual form (i.e. an infographic). By strategically redistributing your content in as many different ways as possible, you’ll find it easy and effective to create engaging content.

15/04/2022

Cash in on that "triple word score" by repurposing your marketing content. 🙌🏼

12/04/2022

✍🏼 Sharper Strategy Tip #131: Work smarter rather than harder, save time, and stay consistent with your social outreach efforts by creating a content calendar.

08/04/2022

At first glance, the business world of social media can seem like a confusing myriad of platforms, engagement, and analytics. Many business owners delay establishing their brand presence on social media because either the effort doesn’t appear to convert to an immediate visible return, or they feel they don’t have the time.

Does this sound like you? While social media may seem less important than everything else on your plate, it’s the perfect place to build brand awareness, connect with your customers on a personal level, establish authority in your field, improve search ranking, and improve sales as a result of valuable insight into your customer journey. You can also leverage it to generate traffic back to your website, blog, podcast, or to collect sign-ups for your email list.

Unsure where to start when it comes to social media for your business? Check out this helpful roadmap, and get started connecting with your customers.

05/04/2022

✍️ Sharper Strategy Tip # 139: Dont forget to promote online reviews.

Online reviews can significantly impact your sales. This is because in the buyer’s journey, consumers look for feedback before making a purchase decision. Research shows that people spend up to 49% more money at businesses that take the time to reply to reviews. While many business owners balk at taking the time to reply to reviews, this is only good news for you. If you do take the time to reply, you’ll easily stand out from the competition.