ISOOSI

15/07/2016

We don't post too often about our web design and development work... most know us for our SEO and digital marketing chops. But we have a very talented design and development crew that are always making our clients extremely happy.

It's hard to believe we've been incorporated int he USA now for 13 years. BCB Homes has been a client for 11 of those years so we're happy that we've given them a new home on the web.

Their houses are stunning, so we tried to give them a design that really showed off their work. They have a kiosk version of the website on display in their showroom in downtown Naples.

http://www.bcbhomes.com

BCB Homes has been building custom luxury homes in Naples, Collier County, Lee County and the surrounding Southwest Florida area since 1993. BCB Custom Homes is committed to craftsmanship and fulfilling all your dream home wishes! Contact us today to learn more.

24/12/2015

Happy holidays from all of us here at ISOOSI to all of our friends, family, and beloved clients. We appreciate your business, and appreciate the opportunity to serve you!

Here’s wishing you a wonderful season, and a prosperous 2016!

22/12/2015

Some excellent information on using eye-tracking to improve conversions, via Neil Patel:

https://www.quicksprout.com/2014/04/16/8-powerful-takeaways-from-eye-tracking-studies/

When it comes to data, I’m convinced you can’t have enough. Crunching numbers, running tests, poring over metrics, analyzing trends — that's what help

08/12/2015

When new clients tell us “I need more traffic” that may not actually be the case.

Are you tracking your analytics? It may be that your website is getting 100,000 unique visitors per month, but none of them are doing anything. If that’s the case you have a conversion problem, not a traffic problem.

When clients tell us “I need to grow my social following” that may not actually be the case.

Are you interacting on social and treating it as a conversation? You can’t just “post stuff” and expect results. You need to follow like-minded businesses and individuals. Be active in your community. Read and like, retweet, or comment on what others are posting as well. You need to engage.

When clients tell us “I need more customers” that may not actually be the case, either. According to popular Marketing Metrics, the probability of selling to an existing customer is 60–70%. The probability of selling to a new prospect is 5-20% depending on your industry and offering.

Are you doing your best to sell more stuff to your existing customers?

Things to think about.

26/11/2015

On this Thanksgiving, we're especially thankful for our amazing clients.

You trust us to grow your business, and create marketing that represents your company in an honest, ethical, and compelling manner...

And this is a trust we take very seriously.

So thank you for your trust. And from our family to yours...

Happy Thanksgiving!

25/11/2015

There was a time not all that long ago when consumers were afraid to buy things online.

We've come a long way, thanks in part to companies like Amazon:

http://www.wired.com/2015/11/amazons-ingenious-scheme-to-undermine-black-friday/

Amazon isn't just taking the pain out of Black Friday shopping. It's undermining the holiday completely.

19/11/2015

We often talk to our clients about the importance of storytelling. Great stories drive all great marketing, so it's important to get a handle on how to convey your message in a meaningful way that captivates, delights, and amazes.

How do you get good at it?

Start by listening to great storytellers like Shane Koyczan:
https://www.ted.com/talks/shane_koyczan_to_this_day_for_the_bullied_and_beautiful?language=en

By turn hilarious and haunting, poet Shane Koyczan puts his finger on the pulse of what it's like to be young and … different. "To This Day," his spoken-word poem about bullying, captivated millions as a viral video (created, crowd-source style, by 80 animators). Here, he gives a glorious, live repr…

18/11/2015

Ikigai (生き甲斐, pronounced [ikiɡai]) is a Japanese concept meaning "a reason for being". Everyone, according to the Japanese, has an ikigai. Finding it requires a deep and often lengthy search of self.

Such a search is regarded as being very important, since it is believed that discovery of one's ikigai brings satisfaction and meaning to life.

-From Wikipedia

28/10/2015

If you're fans of the (as we are) this is a revealing look at their marketing, and why it works so well:

http://copychief.com/how-to-sell-like-the-ufc/

In such a competitive and established market as sports, how has the UFC managed to carve out such a large piece of the market? And since MMA was only created in the 90s, how did they do it in such a short period of time?

09/10/2015

You've probably done some research on your competitors, and you probably did so by using the Internet. But you can do all kinds of research offline, too.

Another great spot to learn more about your competitors is by visiting the magazine section at your local bookstore.

Think about it: There's probably a flagship publication in your industry. Maybe several. And you may already read them...

But do you look at the advertisements inside?

Do you read the advertorials?

Do you call the numbers in those ads, and pay attention to the call scripts your competitors are using when they get you on the phone and try to sell you? Or visit the website links in those ads and take note of the landing pages?

Sign yourself up to those email lists?

You should.

02/10/2015

Happy Friday, everyone! In case you were wondering, here's the ideal length of everything online:
http://www.socialmediatoday.com/marketing/carianneking/2015-07-07/what-ideal-length-everything-online-infographic?utm_source=feedburner&utm_medium=feed&utm_campaign=Social+Media+Today+%28all+posts%29&utm_content=FaceBook

In terms of real engagement, what is the ideal length of a Facebook post? Tweet? Podcast?