22/05/2021
It's a common misconception that you need a big budget to have a successful ad campaign on Facebook and Instagram.
Believe it or not, I often start fresh campaigns out at just $10/day.
Yup! That's it!
Starting small allows me to test different variables about the campaign, such as the ad images or video, ad copy (the text), audience, etc.
Once I find a winning combination, then I scale.
You can start out with just one ad set for $10/day and get results, and wait on the scaling step until you're generating revenue from the ad to cover an increased ad spend.
➕ BONUS TIP ➕
If you are looking to get exposure for your local organization with an Engagement or Awareness, you can actually get more reach for less than money than a lead generation or conversion campaign. ❤️