AIRvan Consulting

  • Home
  • AIRvan Consulting

AIRvan Consulting AIRvan Consulting provides marketing, public relations, and survey research

Our services are customized to each client and include public relations, marketing, research, surveys, social media, and strategic planning

30/11/2012

How do you use your cell phone? How does it compare with how others use theirs?

Photo taking, texting, and accessing the internet are the most popular activities people pursue with their mobile phones

Great insight! Experienced PR and Marketing pros know how social media is ONE of the tools in your company's communicati...
13/08/2012

Great insight! Experienced PR and Marketing pros know how social media is ONE of the tools in your company's communication plan.

Young people may have grown up with Facebook, but you shouldn't necessarily give them the keys to your company's social media presence, writes Hollis Thomases. Young people may not be mature, and they may lack the necessary communication skills. "Many young people have not yet learned the 'art' of c...

07/08/2012

As election nears, those nasty "push poll" may be used. Please understand these are not real research calls--they are calls to try to persaude you to vote for a specific candidate. This article explains the difference.

August 7, 2012, Washington, DC – As election season reaches a fever pitch, expect to hear reports about “push polls.” Both the general public and targeted candidates are increasingly exposed to political persuasion calls, often referred to as “push polls” or “political telemarketing,” at this time i...

Use this info to plan your email campaigns.
03/08/2012

Use this info to plan your email campaigns.

Email messages scheduled as the work day begins and progresses see a marked decline in click rates, with rates not picking up again until the afternoon, before peaking

03/08/2012

Just had superb tech support service from MarketSight, our data analysis provider.

MarketSight is intuitive, web-based, survey data analysis software for building crosstabs, running statistical tests, creating PowerPoint charts, and sharing results online. Analyze data from SPSS, Excel, SurveyMonkey, SAS, and Triple-S with MarketSight’s easy to use, statistical analysis, charting,...

Similarities and differences! Implications for marketing and PR messaging. Think this info might also be used for politi...
01/08/2012

Similarities and differences! Implications for marketing and PR messaging. Think this info might also be used for politics. How do you compare?

The poor spend more of their money on essentials like groceries and utilities. The rich spend more on education.

This is a thoughtful piece on biz ethics. Give it a read.
20/07/2012

This is a thoughtful piece on biz ethics. Give it a read.

People will perform all kinds of mental backflips to rationalize their choices, especially when it comes to business. We’re seeing this play out again and again within the financial industry. By Shelley DuBois

The author lists several reasons PR folks may get the full benefit of research. One is: lack of training. Another is lac...
19/07/2012

The author lists several reasons PR folks may get the full benefit of research. One is: lack of training. Another is lack of budget. Read for all he details.

Is it numbers or is it relationships that matter most?

14/07/2012

It's important to have the market research voice heard on these issues.

On July 12, MRA joined a diverse group of more than 200 stakeholders in Washington, DC under the aegis of the National Telecommunications and Information Administration (NTIA) in the first step towards the Obama Administration's "Consumer Privacy Bill of Rights" initiative. The White House has taske...

12/07/2012

PR folks may have different meaning for the term ROI than the meanings generally used in business. Experts urge commonality of terminology.

Measurement and evaluation of communications is an enduring discussion in public relations research and practice. Recently, there has been a move to adopt business and management concepts and language in order to demonstrate the outcomes of PR activity and to demonstrate the creation of value to org...

29/06/2012

Interesting article on how companies monitor social media information.

People are talking on social networks and web sites about your products and brands. Using software to listen in takes new skills and tactics.

14/06/2012

Great info about attitudes from around the globe.

An interactive database that allows users to explore public opinion trends in 55 countries on topics ranging from attitudes toward the U.S. to people's assessments of their own lives to views about globalization, democratization, extremism and other important issues. From the Pew Global Attitudes P...

Address

VA

Telephone

(540) 532-9500

Website

Alerts

Be the first to know and let us send you an email when AIRvan Consulting posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to AIRvan Consulting:

Shortcuts

  • Want your business to be the top-listed Advertising & Marketing Company?

Share