Chipperfield Media LLC.

23/06/2020

How does your business tell its story and consistently produce content? The Holistic Marketing Roadmap course shares in-depth knowledge of all things digital marketing to help you create a blueprint for successful marketing. Take a look: https://loom.ly/UqDT2s0

16/06/2020

I believe, now more than ever, that we are seeing a shift towards demanding more transparency and human connection from every business. Those who are business leaders and believe this, I consider to be conscious business leaders.

This process starts with clearly defining company values and create an authentic brand story.

No matter if you are just starting your business, confused by marketing your current business, or building your thought leadership, The Holistic Marketing Roadmap was built with you in mind.

🍊I’m excited to announce that the doors are officially open to The Holistic Marketing Roadmap! 🍊

This self-paced course includes:

✅16 self-paced modules to define your values, brand story and create a digital marketing plan
✅Learn the Three F's of Marketing
✅Downloadable PDFs
✅Tools and Resources
✅And more!

Tap the link to learn more and to purchase the course. I can’t wait to see you inside! https://bit.ly/2WxKCQ0

26/05/2020

Have you ever felt like marketing is overwhelming and confusing?

I'm no mind reader, but I'm guessing the answer to this question is, YES. ;)

I've made it my life's mission to empower purpose-led business leaders and thought leaders to create an intentional marketing roadmap to be seen and heard in the digital space to positively impact the world.

This pandemic has felt like I'm a roller coaster ride. The silver lining? It has allowed me to move forward with an idea I've had in the back of my mind for too long. For the last two years, I've been wanting to create an online course where I could download everything in my head and present my marketing philosophy to share with each of you.

The doors open on June 15th! Pre-order here --> https://bit.ly/2WxKCQ0

Can't wait to see you in the course!

27/04/2020

"I'm listening to your presentation and it's so awesome! It was so perfect to get my brain thinking and working a few more hours!!! I've never thought of using the brand values to create content categories/buckets!!! :o It's so smart!! I'll talk to our digital marketing person tomorrow about this." ~Sandra ⁠
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Our goal is to be of service. Being able to help business leaders during this period of time brings us so much joy! If you are currently taking the time to refine your brand story, head to the link in our bio to learn more about our mini-course to Develop a Brand Story Worth Telling.⁠ https://loom.ly/y00y604

21/04/2020

Looking to support a local business or your favorite brand?⁠
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There are so many small businesses in need of support right now. Maybe it’s your favorite brewery that you can’t wait to visit again. Maybe it’s your favorite local clothing store that always styles you to the max.⁠
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Buying a gift card has become a way to help these businesses running while their physical doors are closed. As many brick and mortar businesses move into the online space, we want to help them too!⁠
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That’s why we are now selling gift vouchers 💳 that can be applied to all our services, products or consulting to help your favorite brands strengthen their digital presence. ⁠
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Tap the 🔗 to purchase for your favorite business now. Got questions? Send us a DM.⁠ https://loom.ly/csoRyr4

Purchasing this digital gift card creates a unique code to apply to any service, digital product or consulting hours. The gift card recipient can enter this code at checkout to subtract the gift card value from their order total. This gift card never expires.

20/04/2020

You can’t think your way to a new strategy. ⁠
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Sure, logic is important but during this current period of time, talking through solutions and strategy are the most important things you can do in order to shift into action for your business. ⁠
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It’s time to take action. Here are some wins you can get under your belt today:⁠
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🍊Website Updates: When was the last time you read through your website? Is the copy accurate? Do all the links work? Is your footer updated with the current copyright date?⁠

🍊Collect Data: Do you have Google Analytics optimized to tell you more about your web traffic? Do you have consistent metrics that are reviewed each week or month from social media?⁠

🍊Social Media: Is your bio and about sections up-to-date? Do you have updated links in your bio and call-to-action buttons on Instagram?⁠

🍊Products: Do a test purchase to ensure potential customers are a clear path to success⁠
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Need more? Instead of going at it alone, we are launching a 45-minute Digital Marketing Checkup! Schedule time to chat with Charlotte Chipperfield for a one-on-one Digital Marketing Checkup here: https://loom.ly/qrd3N-g

15/04/2020

Now is the time to double down on digital marketing. ⁠
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Is your business moving online for the first time? Maybe you are working to increase its online exposure? ⁠
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As the world settles into the “new normal,” internet usage and time spent on social media platforms are increasing. According to TechCrunch, WhatsApp, Facebook and Instagram have seen a 40% increase in usage for those aged between 18 and 34.⁠
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How can your brand increase your digital footprint to reach more people? ⁠
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👉Create a list of your top 10 dream influencers and send them a DM.⁠
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👉Invite a partner or like-minded company to do an Instagram live providing value to viewers (Yes, we’re all tired of the live notifications but people are watching!)⁠
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👉Leverage polls to ask your audience what would be most valuable to them (Check out Allbirds to see how they have pivoted their content based on what their audience requested)⁠

13/04/2020

Looking to refine your brand story?⁠
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During this period of time, you’ve told us this is an area where you need the most help right now. The need to refine and define your brand values and story is critical as all businesses leverage the digital space. ⁠
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Now is the perfect time to…⁠
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🍊Reassess brand values⁠
🍊Lead with your brand story (not product features)⁠
🍊Refine your brand story to be more human and transparent ⁠
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BUT you are most likely wondering where to start. In an age where everyone is leaning on digital marketing, the space can feel even more intimidating to reach ideal customers and clients. ⁠
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So, we’ve opened our archive vault with access to our mini-course on how to Develop a Brand Story Worth Telling. ⁠
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In this course you will learn:⁠
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✅The importance of creating a brand narrative⁠
✅Signs your brand messaging needs strengthening ⁠
✅How to create a brand story⁠
✅How to establish content pillars⁠
✅How to create a value proposition ⁠
✅How to consistently communicate your value to customers/clients ⁠
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Does this sound helpful? Head here to purchase this course for $19.99. ⁠https://loom.ly/y00y604

01/04/2020

Progress not perfection. Through recent conversations with clients and other business owners, we're facilitating a lot of conversations that evaluate the larger strategic vision of a company by considering the following:

🍊How do we double-down on our brand story?
🧡What really makes our company different?
🍊Why does our company exist?
🧡How can we further refine our brand values?

During this time, there are no perfect answers but being remaining open, curious and exploring possibilities, this can lead to new creativity and innovation. Now is the time!