Alchemy Design

  • Home
  • Alchemy Design

Alchemy Design Graphic design company specializing in branding, web design, e-Commerce & marketing. We transform th The core values of Alchemy Design Co.

reside within our name: taking the ordinary, and magically transforming it into something of greater value. We specialize in graphic design for print & web, with an aim to attract new customers, while retaining the current ones. We design for the future, create new experiences, and open doors to opportunity. Our branding & design aesthetics are tailor-made to fit your company's personality and purpose; flexible to fit you, not the other way around. We pride ourselves in making every project unique, in order to better serve you with a refined look that feels innovative and professional; we meticulously tweak the little details that are commonly overlooked and underappreciated. Whether your project calls for print or digital application, our goal is to guide you down the most effective path.

22/09/2026

“OH NO WHY WOULD THEY DO THAT?!?”

the new logo is obviously the thing everyone is talking about..

BUT i think the bigger story is everything happening behind the scenes.

they’re not just swapping out a wordmark and calling it a day.

they’re changing how the speedmark is used, expanding the color palette, introducing darker tones, changing the typography, and starting to separate the feel of divisions like racing from mclaren automotive.

and that tells you a lot.

mclaren doesn’t need to prove that it’s fast.

what they seem to be working on now is making the brand feel more established, more refined, and less dependent on bright orange and futuristic styling to get attention.

and honestly, that makes sense.

when you’re selling cars at this level, people aren’t just buying horsepower.

they’re buying the story, the history, the badge, and everything that comes with it.

mclaren already has all of that.

they’re just finally making it a BIGGER part of the brand.

so… do YOU like the new logo?

mclaren logo. mclaren rebrand. mclaren branding. automotive branding. luxury branding. logo redesign. brand identity design. car branding. visual identity.

22/09/2026

listen, i’m NOT really a fan of the literal logos and in the past i’ve explicitly advised against them…

BUT there are the rare situations when using the obvious choice has its advantages.

you can absolutely use the concept of the “expected logo” but you need to make sure that you’re elevating it in some way or another…

whether that be through the rest of your brands visual identity like colors, fonts, messaging, patterns, website elements, supporting graphic motifs and more.

it really depends on the type of industry or clientele your brand is going after.

dentists and other healthcare industries are the biggest abusers of obvious logo designs.

they want clarity and trust but sometimes it comes with a cost.

there are definitely businesses where you have an advantage with being obvious, but please don’t try and make it your only brand strategy.

that only works when you’re the ONLY choice in town, and in today’s world, that’s very very very rare.

competition is packed in everything.

instead, take your “literal logo” and fuse it with your brand differentiator.

that’s how you win.

18/09/2026

hayley submitted her logo design for review so we’re going to show her a few design tips that will make it easier to read while still retaining the original brand charm and personality.

👉 comment REVIEW to submit your logo or click the link in bio.

15/09/2026

what if you were gifted the ferrari logo?

it’s completely yours to use for ANYTHING.

BUT there’s one catch…

nobody has ever seen that logo or even know what the ferrari brand is.

do you think your brand would still have an impactful logo?

would people be willing to spend mega $$$ on your merchandise just for the opportunity to show it off?

there are quite a few rules that luxury brands follow when creating their logo.

see where your brand logo falls and if it’s appropriately designed for your industry, product or service.

01/09/2026

the mistake most brands make is thinking growth comes from more products.

more colors.
more styles.
more options.

but more choice doesn’t automatically make you more valuable.

the better question is:

what makes a customer choose you, spend more with you, and come back again?

that’s where the real leverage is.

the strongest brands aren’t built on one good idea.

they stack multiple advantages until the business becomes harder to compete with.

comment “LETTER” and i’ll send you the link to my branding newsletter.

follow for more brand strategy breakdowns.

27/08/2026

most brands are selling the wrong thing.

they sell the process.
the features.
the technology.
the years of experience.
the fancy tools.

but that’s usually not what the customer actually cares about.

they care about what changes after they hire you.

less pain.
more confidence.
more time.
more money.
a better result.

your process can help prove that you know what you’re doing.

but the outcome is what makes someone want to buy.

sell the destination, not the vehicle.

comment “LETTER” and i’ll send you my newsletter with more brand strategy breakdowns like this.

follow for more branding + marketing tips.

25/08/2026

most pet brands have the same problem.

they either look way too childish…

or they just slap a dog on the logo and call it a day.

cool doggie den wanted something different.

they’re a private indoor dog park, so the brand still needed to feel fun and playful, but we didn’t want it looking like every other pet business.

the whole concept eventually came down to one word:

COOL.

and what’s cooler than a dog wearing sunglasses? 😎

we explored a bunch of different ways to make that idea work, simplified the mascot, gave it more personality, and paired it with typography that felt just as funky and weird.

then we built out the color palette and carried that same personality into the website.

because this is the part people miss…

brand design isn’t just making a cool logo.

it’s creating a system that makes the whole business feel like the same brand.

22/08/2026

how do you get rich selling artwork online?

if i had to make $1 million selling art online, i wouldn’t start by making hundreds of designs for everyone.

that’s how you become another cheap etsy store.

i’d focus on 4 things instead:

1. own a specific niche

become the obvious choice for one type of person instead of trying to appeal to everyone. look at how narrows their collection science inspired art.

2. get people buying in sets

craft the right sales offer that gets people adding 3 prints instead of 1. this means a higher order value, better shipping economics, and more of your work on the wall and in the world.

3. add easy upsells

framing, matting, premium finishes. your customer is already buying, so make the purchase more convenient.

4. change the actual product

this might be the biggest opportunity.

go unusually small. ridiculously large. use a different material. change how it hangs.

didn’t invent wall art. they printed it on metal and made it magnetic.

that one change created an entirely different category.

the more unique traits you combine, the less competition you actually have.

want more brand strategy breakdowns like this?

comment “LETTER” and i’ll send you the link.

30/05/2026

if you’re making any of these 3 brand mistakes, you might be hurting your brand more than helping.

don’t worry though, it’s really easy to fix 🙃

i break down 3 of the most common branding + logo design mistakes.

23/05/2026

did you know has been struggling to stay profitable for decades?

but somehow, the brand still lives on….

not a lot of other companies can pull this off…

so what’s the secret sauce behind the brand’s legacy?

👉 i break it down in the video.

let me know your thoughts on the brand

Address

FL

Opening Hours

Monday 09:30 - 18:00
Tuesday 09:30 - 18:00
Wednesday 09:30 - 18:00
Thursday 09:30 - 18:00
Friday 09:30 - 18:00

Telephone

+14079009499

Website

Alerts

Be the first to know and let us send you an email when Alchemy Design posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Alchemy Design:

Shortcuts

  • Want your business to be the top-listed advertising & marketing company?

Share