Hroma Enterprises

10/04/2019

Unique perspective...on bigger influencers being kind of like celebrities in their own right, something that makes them not seem like real people anymore. Big influencers are becoming the new paid media and their messages seeming less authentic.

Companies are increasingly realizing the benefits of collaborating with micro- and nano-influencers — and no follower count is too small.

10/04/2019

Now that people can opt out of ads, it's harder for to buy their fame. For brands to stand out they have to target original and modernized ideologies from what this article defines as "crowdcultures". Intuitive article for any marketer, advertiser, or entrepreneur.

14/10/2018

This guy turned his passion into a business 👏
Video by Adweek

09/10/2018

85% of consumers shop at local business for these top 3 reasons

02/10/2018

Sweet animation by 🌀

29/09/2018

What do you think of this for raising awareness about the plastic problem in our oceans?

27/09/2018

Similar to Google’s quality score, Facebook has what’s called Relevance Score which is a major factor considered when your ad is being delivered

22/09/2018

Consumers more likely to shop if they’ve had a favorable experience on social

17/09/2018

The "Instant Customer Acquisition" format helps businesses drive customer action by displaying offerings and including a clear call to action.

11/09/2018

Ad recall is proven to be higher when you present your brand within the first 3 seconds of your video.

07/09/2018

Some will argue otherwise, but if you’re a compete newbie don’t be afraid to “boost” posts. After all Facebook can analyze data better and faster than any human brain, let their machine learning take some of the burden out of paid ads *when you’re just starting out

According to research compiled by Hubspot, Facebook ad revenue grew from just under $2 billion in 2010 to $12.5 billion, with ads on the popular social platform accounting for “more than 9% of total digital ad spending and 18.4% of global mobile digital advertising.” The platform’s success is ...

08/04/2018

Facebook Lookalike Audiences
✅ Quality
✅ Scale