Tool of North America

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Tool of North America

Tool is a creative studio at the forefront of producing branded content and event experiences at the intersection of story, craft and AI.

20/08/2026

’s haunting “AI Tribunal” brings an editorial edge to the content sphere and a voice to AI.

It’s strange, beautiful and a little unsettling, which feels fitting for the moment.

18/08/2026

Every director has faced the existential question: “What color should that bucket be?”

Bonnie and Alison’s solution? Never answer it alone.

BONNIE & ALISON joined the FIA podcast to discuss their “healthy business marriage”, their origin story, and why having someone to split the impossible decisions with makes the whole thing a lot more fun.

Link in our bio for the full episode.

17/08/2026

What happens when a tiny design oversight becomes a full-scale brand catastrophe?

Produced through Sony Pictures, BONNIE & ALISON’s short proves that one unfortunate logo can go down south very quickly.

31/07/2026

One of the most important tenets of modern advertising is seizing every opportunity to rick roll an audience. Stefan Hunt for KFC. Production company EXIT SYD | MELB | AKL

30/07/2026

Exciting new updates from BONNIE & ALISON on their contributions in the Paramount writers room on Season 2 of Ride or Die.

22/07/2026

’s new work with Ciao Energy shows that the best things in life are always worth waiting for. Produced by .tv

09/07/2026

We’re thrilled to welcome LAUREN SICK to the Tool roster.

A writer-director with a knack for genre, emotional honesty, and striking visual storytelling, Lauren’s work moves effortlessly between humanity and edge. From commercials and music videos for brands and artists alike to award-winning narrative work, she brings a singular voice to everything she touches.

Welcome, Lauren.

02/07/2026

Tool director is known for sharp world building and visceral transitions. Check out his interview in the latest edition of “On My Radar” from Shots where he discusses some of his biggest influences including his Wikipedia addiction. Check it out at the link in our bio.

18/06/2026

Gmunk joins VibeCon today, a creative AI conference connecting code to culture. He’ll be taking the stage to talk about creative discomfort: why changing mediums, embracing uncertainty, and starting over might be the key to staying innovative. Be sure to catch him on the mainstage at 2:45 PM ET.

17/06/2026

We collaborated with AT&T Small Business and West BBDO on an amazing project that required a huge creative and tech swing. We created REAL alarm clocks powered by an AI content pipeline that allowed us to create 365 days of personalized content featuring Craig Robinson from the Office.
Here is the new case study. Check it out at the link in our bio!

Address

Opening Hours

Monday	08:30 - 19:00
Tuesday	08:30 - 19:00
Wednesday	08:30 - 19:00
Thursday	08:30 - 19:00
Friday	08:30 - 19:00

Telephone

+13104539244

Website

http://www.toolofna.com/

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