Designwerks

22/08/2017

The African American Chamber is on fire! How do we know? designwerks was tapped to create their event flyer. THANKS, AAC!

15/08/2017

STEADFAST AND IMMOVABLE

I've been honored to provide design services to the Cincinnati Branch NAACP Freedom Fund Dinner for the past twenty years.

I'd like to thank Betti Hinton for trusting my creative vision and Marie Gemelli Carroll (Starboard Strategy) for her strategic skills. What a team!

This year promises to be a prescient event—based on the tenor of the times. The speaker is Joe Madison, The Black Eagle.

Tickets and [email protected]/freedom-fund

23/06/2017

I was looking for something else, and ran across this in The Archive. Great shot! Great client! Love it!!!

23/06/2017

24/02/2017

seven words, or less.
[with a special nod to j.mac for conspiring on copy.]

http://www.designwerksbeta.com/works/rebuild-black-wall-street/

It was an honor to be chosen to deliver creative for this project... We heart working with non-profits, and the African American Chamber is involved in ...

23/02/2017

still love this logo!

http://www.designwerksbeta.com/works/inside-the-box/

Wayne Box Miller, Cincinnati sports maven, author, television personality and radio show producer commissioned designwerks for this logo. We put a spin ...

22/10/2016

As an art director, I approve this logo!

A 'Much Cooler' Chicago Blackhawks logo design by a First Nations artist goes viral.

15/07/2016

https://www.linkedin.com/pulse/lessons-from-mad-man-episode-three-wendell-robinson?trk=mp-author-card

15/06/2016

i heart type

Monotype overhauls Johnston, the official font of the London Underground, for the first time since 1979.

16/03/2016

less time than it takes to ride a bull

Pro bull riders have eight seconds to ride a bucking bull. You have three seconds to stop your reader. Uno. Dos. Tres. THAT is it! People are busy. They browse. They skim. They surf. They are on to the next with a quickness! Making them pause long enough to read your message is tough!

I do a lot of branding/identity work, but advertising was my gateway into visual communication. Here's the thing—back in the day, I was an event producer in need of effective ads, posters and flyers to promote our shows. I was still in college and my journalism prof gave me three books on design that I still have, to this day. [THANKS Dr. Bramlett!]

My innate skills were okay, but I had to really learn what it took to make advertising work—especially newspaper ads and event flyers. Here's what I have learned along the way—use color and images to stop the eye, be succinct, make your offer compelling, lead the way with text and graphics, give your audience a way to engage. Designing effective advertising is science and art. In that order.

I put together a before/after to illustrate. [See below.] The before is pretty good—nice color, has all the info. The after is designed to stop the reader, inform the reader and engage the audience in three seconds.

10/12/2015

Wendell Robinsoncreative guru/designerFollowUnfollowFollowingLoadingLessons from a Mad Man. Episode Two—Dec 10, 20150 views0 Likes0 CommentsShare on LinkedInShare on FacebookShare on Twitter My father was a social worker, educator, community activist and role model. He was also big on transferable s…

20/08/2015

Do you know The Money Lady, Michelle Y. Graves? You should!

The woman walks in excellence and drops wisdom when it comes to all things related to money—financial planning, investments, building wealth and more.

So thankful she chose designwerks to build her new website.

http://themoneylady.us/

No one wants to have lived his or her entire life working and have, at the end of the day, very little to show for it. Yet, the vast majority of Americans fall into this category. Sadly, most individuals retire with virtually no savings, a mortgage on their home, and are...