Scavo Media

01/10/2026

A glimpse of what we create at Scavo Media. Video production, marketing, websites, and content that helps businesses connect with customers. Serving Des Moines, Tampa, and businesses nationwide.

Explore our work: https://www.scavomedia.com/

02/09/2026

The smartest person in the room is often the most hesitant to go on camera.
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Then you ask the right question, they get comfortable, and suddenly the knowledge is endless.
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Experts are full of the details, instincts, and real-world experience that AI can’t reproduce.
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The job isn’t just to record them. It’s to help them stop thinking about the camera and start talking about what they know.
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Cameras will get easier.
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Editing will get faster.
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AI will handle more of the production process.
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Making people feel comfortable will always matter.
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I wrote more about why building rapport has become one of the most important skills in video production.
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Link in the comments.

24/08/2026

Does anybody need studio space anymore?

We shot a full content day in a hotel meeting room last month. Carpet, a stack of folding tables in the corner, overhead lights that make everyone look tired.

We killed the overheads, brought our own light, set the background. Twenty minutes later it wasn't a meeting room.

Nobody who watches that footage will ever know where it was shot.

So the answer is yes. Just not yours.

Studio space is like a boat. You don't want to own one. You want to be friends with someone who does.

Own it and you pay rent whether you shoot or not, and that cost shows up in what your clients get charged for shoots that never needed the room. Rent it by the day and you pay for the room only when the job actually calls for the room.

Run and gun used to mean making do. It doesn't now. Lights got small and cheap and really good. The gap between what you can build on location and what a room gives you closed while everybody kept quoting studio rates.

The one thing I'll still rent for is a true infinity wall. Full body on seamless white, no corner in frame. You can fake it small. You can't fake it wide.

Next time you're quoted for a studio day, ask what the room is doing for the shoot. If the answer is that it's where the crew works, you're paying rent on somebody else's lease.

Your conference room might already be the set.

17/08/2026

That's a break room. Coffee makers, dishwasher running off frame.

By 9 that morning it was a video set. By 2 it was a break room again.

07/05/2026

08/04/2026

𝗪𝗲’𝗿𝗲 𝗵𝗶𝗿𝗶𝗻𝗴.​
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​Looking for a 𝗣𝗮𝗿𝘁-𝗧𝗶𝗺𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗖𝗼𝗼𝗿𝗱𝗶𝗻𝗮𝘁𝗼𝗿 (𝟮𝟬 𝗵𝗿𝘀/𝘄𝗲𝗲𝗸) to help execute day-to-day marketing work across multiple client accounts.​
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​This is a hands-on role focused on getting things done. You don’t need to be an expert. You just need to be organized, detail-oriented, and willing to learn.​
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​What you’ll be doing:​
​• Uploading and formatting website content​
​• Blog posts (we’ll provide direction)​
​• Creating basic content (social posts, simple graphics, video editing)​
​• Writing meta descriptions and handling simple SEO tasks​
​• Scheduling social media posts​
​• Working within HubSpot for day-to-day marketing tasks​
​• Supporting ongoing marketing tasks across clients​
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​What we’re looking for:​
​• Some familiarity with marketing tools (WordPress, social, or CRM is a plus)​
​• Basic experience with content creation (design, simple video editing, etc.)​
​• Strong attention to detail​
​• Good communication and reliability​
​• Willingness to learn and improve quickly​
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​Experience is a plus, but not required. We’re willing to train the right person.​
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​This is a consistent 20 hrs/week role with opportunity to grow over time.​
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​​𝗠𝗲𝘀𝘀𝗮𝗴𝗲 𝘁𝗼 𝗮𝗽𝗽𝗹𝘆!

16/03/2026

We accidentally became an IT company.​
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​It started with helping a client point their DNS. Then it grew into migrating thousands of emails from Yahoo into Microsoft Exchange, managing Microsoft tenants, assisting with MFA, and helping companies avoid common cybersecurity mistakes. Over time, the team quietly became the people businesses call when their technology stack starts acting up.​
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​Our team includes Collin Murphy, who brings expert technical skill, and a senior advisor with over 40 years of IT experience. Together, we ensure domains, DNS, email, and basic cybersecurity are running smoothly without surprises.​
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​If your company is dealing with:​
​• MFA setup​
​• Microsoft 365 management​
​• Email migrations​
​• Basic cybersecurity hygiene​
​• Domain or DNS challenges​
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​​We can probably help.

02/03/2026

Winter storm flight cancellations turned live event coverage into a live event stream. You’ve always got to stay on your toes.

25/02/2026

Google Ads AI Max for Search Campaigns is already changing how people see ads, and most businesses have not noticed yet.​​
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​​When someone searches on Google now, they often get an AI-generated answer at the top of the page. What many do not realize is that ads are starting to appear inside and around those AI results. These can show up as product suggestions, service providers, or sponsored placements blended directly into the AI experience.​​
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​​This is a big shift. Ads are no longer limited to the top or bottom of search results. They are moving into the AI layer itself. That means when someone asks a question and Google summarizes the answer, businesses can still pay to be part of what gets seen.​​
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​​We are moving from keyword-based search to AI-driven recommendations. And Google is already laying the foundation for it.​​
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​​We are still early, but this is clearly where search advertising is heading.​​
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23/02/2026

One of the biggest mistakes I see in marketing is chasing more traffic instead of better intent.​
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​More clicks do not automatically mean more leads.​
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​If someone searches for a general term, they might just be curious. If they search for something specific, they are usually much closer to taking action.​
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​There is a big difference between:​
​“driveways”​
​and​
​“gravel driveway installation near me”​
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​One is browsing. One is a potential customer.​
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​When we build ad campaigns, we try to focus on the terms that signal someone is ready to make a decision. Lower volume can still outperform higher volume if the intent is stronger.​
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​It is not always about reaching more people.​
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​It is about reaching the right people at the right moment.