Scavo Media

07/05/2026

08/04/2026

𝗪𝗲’𝗿𝗲 𝗵𝗶𝗿𝗶𝗻𝗴.​
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​Looking for a 𝗣𝗮𝗿𝘁-𝗧𝗶𝗺𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗖𝗼𝗼𝗿𝗱𝗶𝗻𝗮𝘁𝗼𝗿 (𝟮𝟬 𝗵𝗿𝘀/𝘄𝗲𝗲𝗸) to help execute day-to-day marketing work across multiple client accounts.​
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​This is a hands-on role focused on getting things done. You don’t need to be an expert. You just need to be organized, detail-oriented, and willing to learn.​
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​What you’ll be doing:​
​• Uploading and formatting website content​
​• Blog posts (we’ll provide direction)​
​• Creating basic content (social posts, simple graphics, video editing)​
​• Writing meta descriptions and handling simple SEO tasks​
​• Scheduling social media posts​
​• Working within HubSpot for day-to-day marketing tasks​
​• Supporting ongoing marketing tasks across clients​
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​What we’re looking for:​
​• Some familiarity with marketing tools (WordPress, social, or CRM is a plus)​
​• Basic experience with content creation (design, simple video editing, etc.)​
​• Strong attention to detail​
​• Good communication and reliability​
​• Willingness to learn and improve quickly​
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​Experience is a plus, but not required. We’re willing to train the right person.​
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​This is a consistent 20 hrs/week role with opportunity to grow over time.​
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​​𝗠𝗲𝘀𝘀𝗮𝗴𝗲 𝘁𝗼 𝗮𝗽𝗽𝗹𝘆!

16/03/2026

We accidentally became an IT company.​
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​It started with helping a client point their DNS. Then it grew into migrating thousands of emails from Yahoo into Microsoft Exchange, managing Microsoft tenants, assisting with MFA, and helping companies avoid common cybersecurity mistakes. Over time, the team quietly became the people businesses call when their technology stack starts acting up.​
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​Our team includes Collin Murphy, who brings expert technical skill, and a senior advisor with over 40 years of IT experience. Together, we ensure domains, DNS, email, and basic cybersecurity are running smoothly without surprises.​
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​If your company is dealing with:​
​• MFA setup​
​• Microsoft 365 management​
​• Email migrations​
​• Basic cybersecurity hygiene​
​• Domain or DNS challenges​
​​​​
​​We can probably help.

02/03/2026

Winter storm flight cancellations turned live event coverage into a live event stream. You’ve always got to stay on your toes.

25/02/2026

Google Ads AI Max for Search Campaigns is already changing how people see ads, and most businesses have not noticed yet.​​
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​​When someone searches on Google now, they often get an AI-generated answer at the top of the page. What many do not realize is that ads are starting to appear inside and around those AI results. These can show up as product suggestions, service providers, or sponsored placements blended directly into the AI experience.​​
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​​This is a big shift. Ads are no longer limited to the top or bottom of search results. They are moving into the AI layer itself. That means when someone asks a question and Google summarizes the answer, businesses can still pay to be part of what gets seen.​​
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​​We are moving from keyword-based search to AI-driven recommendations. And Google is already laying the foundation for it.​​
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​​We are still early, but this is clearly where search advertising is heading.​​
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23/02/2026

One of the biggest mistakes I see in marketing is chasing more traffic instead of better intent.​
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​More clicks do not automatically mean more leads.​
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​If someone searches for a general term, they might just be curious. If they search for something specific, they are usually much closer to taking action.​
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​There is a big difference between:​
​“driveways”​
​and​
​“gravel driveway installation near me”​
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​One is browsing. One is a potential customer.​
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​When we build ad campaigns, we try to focus on the terms that signal someone is ready to make a decision. Lower volume can still outperform higher volume if the intent is stronger.​
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​It is not always about reaching more people.​
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​It is about reaching the right people at the right moment.

18/02/2026

ChatGPT ads are starting to show up, and most people haven’t noticed yet.​
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​Right now, it’s subtle. You might see a suggested brand, a sponsored mention, or a company naturally included in an answer that matches what you asked. There isn’t a full platform like Google Ads yet, but the testing phase is clearly underway.​
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​The big shift is how ads are being delivered.​
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​Instead of searching and scrolling through ten blue links, people are asking questions and getting direct answers. And inside those answers, companies are beginning to appear as part of the conversation.​
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​The goal is obvious. Make ads feel less like interruptions and more like recommendations.​
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​Over the next few years, ChatGPT ads could become one of the most important new places for businesses to compete for attention. Search isn’t disappearing, but it is evolving into something more conversational.​
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​We are at the very beginning of it.

16/02/2026

Most ad strategies start in the wrong place.​
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​They start with what the business wants to say.​
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​A better place to start is with high traffic search terms.​
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​When a keyword gets searched thousands of times a month, that is real demand. Those are people actively looking for a solution right now. If you build your ad strategy around those terms, you are putting your message directly in front of people who are already searching.​
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​We see this all the time. A company describes their service one way, but the search terms with the most volume use different language. When we align ads and landing pages with the terms people are actually typing in, leads follow. When we ignore that and focus on what we want to say, performance drops.​
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​Do not start with your message.​
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​Start with the search terms that have proven monthly traffic. Figure out what your customers are already calling the problem and meet them there.​
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​If you focus where people are already looking, you are far more likely to generate real leads.

03/02/2026

Pretty ads are easy.​
​Profitable ads take experience.​
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​We focus on performance first, so your next campaign does more than just look good.

27/01/2026

Your ads should work harder than your coffee.​
​From strategy to creative to launch, we build campaigns that actually convert.​
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​If your marketing needs a boost, you know who to call.