Boxtop Marketing

01/11/2023

Part 2! You really can schedule your small business' entire holiday campaign in advance - and save yourself the headache of holing up in your basement working on Thanksgiving morning.

If this sounds overwhelming, we're here to help with your project. Make your holiday season all the easier while your business brings in additional revenue - https://boxtop-marketing.com/contact/

TIP LINKS -
#4 - Set Up Your Small Business' Online Store - https://boxtop-marketing.com/6-steps-to-create-an-online-store-for-your-small-business-without-ecommerce-experience/

#5 - How to Schedule Posts in Meta Business Manager - https://www.facebook.com/business/help/942827662903020?id=916550222172854

#6 - How to Create an Automation in MailChimp - https://mailchimp.com/help/create-an-automation/

#7 - How to Target Your Ideal Audience in Facebook & Instagram Ads - https://boxtop-marketing.com/healthcare-dental-facebook-ads-identifying-your-ideal-audience/

18/10/2023

I know, it's weird to see snowflake graphics in October. But we're forcing you to think ahead!

There's nothing more stressful than managing your business' Black Friday campaign in the middle of Thanksgiving dinner prep. Give yourself peace of mind by putting the blocks in place before November even rears its stressful head.

Here's part 1 of our small business holiday marketing guide - and if it all sounds like too much to take on, we're here to help build campaigns. Just get in touch - https://boxtop-marketing.com/contact/

TIP LINKS -
#1 - Promo types to help your brainstorming - https://www.indeed.com/career-advice/career-development/sales-ideas

#2 - How to make a content calendar in Google Sheets - https://blog.hubspot.com/marketing/make-calendar-google-sheets

#3 - Canva free account signup (type in "sale" or "holiday" under their Templates section to get base designs to work off of for your social posts) - https://www.canva.com/free/

29/03/2023

If you ask any business owner about their current SEO plan, there’s a wide range of answers you can expect to hear:

😃 I have someone handling it for me, and I’m very happy!
🤔 I have someone handling it for me, but I’m not sure what they’re doing or whether it’s worth the price.
😒 I don’t know why I would need an SEO plan or whether I’d benefit.
😡 Absolutely not, I’ve been burned by an SEO provider before.
🤬 It’s way too expensive, and it’s a scam anyway.
❓ What’s SEO?

Where do you fall on the spectrum?

There are countless reasons why small business owners are confused about SEO. It feels nebulous (“what is an SEO provider actually doing?”). Results can be hard for a layperson to understand or measure (“why should I care about whatever ‘CPA’ is?”). It sounds like a big, expensive commitment (“I’m spending $1k a month on my website and I’m tied to a 12 month contract?”).

The thing is, you owe it to yourself to gain some clarity. And we’re here to help!

How much should you be paying for SEO, and is a monthly digital marketing plan even right for your business? We break down our own plan to decipher the price tag.

29/03/2023

If your small business doesn't have an online store yet, it's not too late. Capitalize on the ability to sell outside your brick and mortar location - we break it down for those brand new to eCommerce over on our blog.

With in-person services becoming more and more fraught, small business owners have turned to eCommerce to boost their bottom line and avoid COVID concerns altogether.

20/03/2023

I tell prospective clients something that many find (understandably) frustrating: we can’t make any ranking guarantees. SEO is a fickle creature, rankings fluctuate, algorithms change overnight, competitors pop up – there isn’t a possibility of promising that we can get a keyword to spot #1. (And any SEO who tells you that they can guarantee this is lying – even with super niche phrases, you just can’t be sure).

We’re confident we’ll be able to improve rankings, but a guarantee doesn’t sit well with me because I don’t make promises I can’t definitively deliver on.

So if ranking spots are out, what do I promise new clients?

Here’s what we can comfortably guarantee: our SEO services will increase your organic website traffic. And the longer you continue with a digital marketing plan, the more we’ll be able to do.

Learn what we accomplished for a local med spa: https://boxtop-marketing.com/case-study-1000-percent-increase-in-organic-traffic/

- Grace Harnois, Owner of Boxtop Marketing

15/03/2023

Doctor Web Solution is now Boxtop Marketing! This rebrand reflects the wide range of industries we work with - if you're a small business looking for marketing guidance, we'd love to connect. Request a complimentary marketing evaluation: https://boxtop-marketing.com/

"Why Boxtop?”

Your boxtop is what prospects see before they dig in, before they tear open the wrapper with enthusiasm at what’s beneath. It’s the succinct expression of your business model that wins people over and gets them invested before they’ve even purchased your services or products. It’s the piece of your business that draws in new converts, and turns them into loyal, repeat clients.

Reach out to take the first step!

29/10/2022

We don’t have a cookie-cutter approach. We investigate exactly what’s holding back your business's online presence – and then we fix it. Learn what we recommend for you with a free website evaluation.

Get in touch: http://ow.ly/kSbk50LoKty

16/09/2022

Search engine optimization (SEO) seems pretty straightforward. You pick a few keywords, and voilà! Your page is optimized for SEO, right?

Not yet.

Many people understand the basic principles of SEO, but a lot has changed in the last decade. Here's a brief definition in under 100 words: http://ow.ly/sTVi50KH1Cm

Source: HubSpot

SEO is something marketers should continue to define, and redefine. Here's what this popular acronym means and why it's so critical to website traffic.

02/09/2022

See how we brought our client a 1000%+ increase in organic traffic in 12 months with our comprehensive SEO plan!

Check out how a new SEO client saw a 1,000%+ increase in organic traffic with just 12 months of our digital marketing plan.