Media Buying Academy

16/09/2016

Our Austin MBA Bootcamp's Television Buy Competition winner is -- the beautiful Kelly Sienkowski! Congratulations, Kelly!!!!

18/04/2016

The winner of our Dallas TV prize! The dazzling Monica Hebert! Congratulations!!!!!

10/12/2015

Viewers were drawn to socially conscious messages, when they weren't just playing games.

08/12/2015

Procter & Gamble is moving the lion’s share of its media buying and planning account in North America to Omnicom Media Group, concluding one of the most high-profile media reviews of the year.

07/12/2015

The 2016 Media Buying Academy’s Michael M. CostelloScholarship Award

Background:
The Media Buying Academy Group’s memorial scholarship is named in honor of Michael M. Costello, who worked in the advertising industry for most of his life. He began his career at a popular radio station in Baltimore, WITH-AM, where he sold radio time. From there, he joined J. Walter Thompson’s creative team. He also spent many years as Ehrlich-Manes Associates Senior Vice President, Creative Director. Towards the end of his career, he free-lanced his advertising knowledge and expertise to a long list of loyal, satisfied followers.Since its inception in 1996, the Michael M. Costello Scholarship Award has been awarded to mass communications students from Kutztown University of Pennsylvania, the University of Nebraska at Omaha, San Jose State University, Temple University, Arkansas State University, Iowa State University, and South Dakota State University.

The Selection Process:
One winner is chosen from the applications received prior to April 1 of each year. The winner is determined based on a 500 words or less essay on why that applicant feels he or she deserves the scholarship.The scholarship consists of the 4 ½ media buying training at any class location within the year of the scholarship at no charge to the scholarship winner. The winner pays only for their workbooks, a flat rate of $250.00 for the five workbooks.

Who is Eligible:
The only requirement is that the applicant be enrolled on a full-time basis at a four-year college, majoring in mass communication and have the desire to further their education in the media buying field.

Applications:
To apply for the scholarship, students must complete the 500 words or less essay relating to why they feel they should win the scholarship along with their contact information, including:Full Name Address City/State/ZipPhone, e-mail and Fax.Applications are accepted all year long for the following year’s scholarship. Please send all entries to: ????

Choosing a Winner:
All essays are reviewed by Media Buying Academy’s CEO and President. After reviewing all submissions, a joint decision is made as to who that year’s scholarship winner will be.

07/12/2015

The Phoenix Boot Camp, December 14 through 17 …

Want to learn how to buy media with confidence and power every time? Lee Morrow's 4 1/2 day Boot Camp classes are the industry's only real world equivalent to a Master's degree in Media Buying.

Our Master Instructors make learning fun, the way it has to be for busy professionals. Whether you seek media buying expertise for radio, broadcast television, cable TV, print media, the Internet, Outdoor, or B2B, Media Buying Academy's action-packed class delivers.

The Early Bird Special (link to the Register page of the website) will remain available until Tuesday, December 8 at 5 PM (EST).

Media Buying Academy is the premier media buying firm with 23 years of excellence teaching Ad Agency Media Directors and Buyers, Consumer company Marketing Directors, Attorneys, Corporate America, Privately-held companies of all kinds, Hospitals, Colleges and Universities, Non-Profits, and more.

Register (link to the Register page) now to reserve your place in this year's Phoenix class. Treat yourself to the industry's only proven way to learn how to excel in media buying in one short week.

Knowledge is essential in any profession. Take the next step in your career by learning how to buy media with confidence and power.

Whether you buy media for clients or want to learn how to buy media for your business or organization, this is for you. See you in Phoenix …

21/11/2015

Yahoo Mail has begun restricting email access for ad-blocking users this week -- an act likely inspired to safeguard falling advertising revenue from the free email service. The company is reportedly testing a lockout system for users who have installed ad-blocking software on their devices.

16/11/2015

More Testimonials from students of our Media Buying Academy Boot Camp!

"Awesome, very informational!" Robin Holzhaeuser of Ho-Chunk Gaming in a recent Madison, WI class.

"Awesome!" Janet Rothe of Mills Fleet Farm in a recent Madison, WI class.

"Great. Learned a lot. Many great examples." Emily Madelung of Boelter and Lincoln in a recent Madison, WI class.

01/11/2015

New Subscription Monthly Newsletter
MBA has delivered real-world, hands-on media buying knowledge and solutions via its media buying Boot Camp classes since 1993!
We are launching a new monthly newsletter full of actionable intelligence with critical media buying information guaranteed to help you stay 'on top of your game' or 'take the next step' in media buying mastery.
Our first issue will tell you all you need to know to be successful in contract negotiations for media buying. It's a Lee Morrow classic!
Take a test drive? We'll send you a complimentary issue on buying radio advertising when you sign-up on our website (hyper link).
Sign-up by November 9 at 9 PM and we'll send you a true Baker's Dozen of monthly newsletter treats, 13 in all for the already discounted price of $59.00.
The newsletter introductory rate is about $5.00 a month, not much more than a 16 ounce cappuccino at your favorite neighborhood barista. Best of all, you will love the cutting-edge information you can put to use right away.
Our inaugural issue, the first of 12 monthly issues and 1 bonus issue, will hit your mailbox on Monday, November16, 2015, when you sign-up by 9 PM on November 9, 2015.
All sign-ups thereafter will receive their first issue of the newsletter on the third Monday of the following month.
Please note our newsletter will increase to $89.00 a year after the special introductory period ends on November 9. In the interim, you pay only $59.00 for a newsletter from THE media buying experts in the industry.
We use Pay Pal exclusively because they now accept Master Card, Visa, Discover, and American Express credit cards as well as your Pay Pal account and debit cards.
Please add [email protected] to your e-mail browser to ensure delivery of your newsletter.
We will have special goodies for you each month, including posting some snippets about next month's issue on our page. As always, we welcome your comments, suggestions, and questions.
We expect to have some fun with this, too, and are committed to making your media buying newsletter a ready resource and an uncommon value.
As always, our aim is to give you real-life must-haves that will empower you to be all you can be as media buying professionals.
We look forward to serving you.
Sincerely,

Lee Morrow, Founder CEO, and Master Instructor
Media Buying Academy Associates

29/09/2015

Changes for Nielsen -

To help media companies get faster and easy access to TV research, Nielsen has "opened" up its data in launching a series of programming tools -- APIs (application programming interfaces) -- for its TV services.

27/06/2015

Media Buying Academy is "the real deal" for learning new skills in Media Buying. Our students are thrilled!!!!

"Great course! I wish I would have taken this course sooner! Instructor was very knowledgeable." by Thomas Graeve of Colle & McVoy in a recent Minneapolis class.

"Great class!" from Lindsay Spiegeel of Ott Communications in a recent Phoenix class.

"Lots of information!" Tisa Corona of Icehouse Marketing in a recent St. Louis class.

26/06/2015

Our fabulous Austin class TV Day winner- Samantha Martinek!