Lone Star Solutions

28/06/2017

There's nothing more boring than coming across a commercial in your social media feed.

The funny thing is big (and stupid) corporations spend millions on these commercials, yet a 12-year old with no money and a phone can create a video that gets more attention (and sells more products!).

Facebook is reaching out to marketers ahed of Cannes to teach them how to tailor creative for the News Feed and the other environments in its platform.

28/06/2017

When you discover a small business owner has been running Facebook Ad campaigns to their website's home page...

27/06/2017

How to be a life coach. 😀

04/02/2017

You know that new button in your Facebook app...the one just to the right of your news feed button?

That's the future of both Facebook and all social media.

03/02/2017

A macroeconomic perspective on how social media platforms are evolving into sophisticated business and marketing machines.

The question isn't IF businesses have to pay to advertise on social media, but HOW MUCH of a positive ROI businesses can get from relatively small ad spends on social media advertising.

The app company has pioneered a distinctive vision of the internet

02/02/2017

When you deliver an analytics report to your client that shows you got his Facebook Ads campaign below 25 cents per click...

01/02/2017

Moral of the story: your business is going to have to "pay to play" on social media platforms moving forward. However, more than ever, this means you must produce quality content.

Paying to promote on social media will only exacerbate what already exists. If you have bad content, it will simply spread that bad content quicker and ruin your reputation faster.

While paid reach is a great way to boost your social presence, the focus should still be on quality. 

31/01/2017

A business owner's reaction after a month or two of running Facebook Ads without a sales funnel in place (i.e. they've been sending ad traffic to their website's home page).

30/01/2017

If you're a business, then you can no longer rely on the "organic reach" of your Facebook posts to have an impact on your business. You must now "pay to play". If this graph that shows Facebook's organic reach versus its stock price isn't proof, then I don't know what is.

Facebook isn't in the business of giving away free traffic anymore.

27/01/2017

The real question here is why are real estate agents still trying to sink their money into television commercials in the year 2017??

Answer: they're not well-versed in the concept of ROI and don't know their CPCA - cost per customer acquisition.

If they knew these things, they'd run from old school advertising tactics like TV, print media, and radio.

A Louisiana man is indicted for allegedly duping practitioners nationwide into buying fake advertising, and federal investigators are asking more victims to come forward.

27/01/2017

VCR - Video Completion Rate: the new most important metric in paid social advertising and social media marketing (for now).

Facebook is now using an evaluative criteria known as "percent completed" to see whether to surface video in the News Feed.