Socially Savvy+, LLC

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Socially Savvy+, LLC

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I help growing companies showcase their culture on social media—focusing on LinkedIn Company Pages—to attract top talent who want more than a salary AND ideal customers who share their values. Why is social media an important part of a business’s marketing strategy?

It can help...

✨ Recruit employees
✨ Attract new customers and partners
✨ Build brand awareness
✨ Promote thought leadership
✨ Drive customers to your website
✨ Manage brand reputation
✨ Boost sales

18/07/2024

Hearing feedback like this makes my day! 🌟 I’m passionate about leveraging social media best practices to help each client achieve their goals.

Thank you for trusting me with your LinkedIn Company Pages and other platforms. It’s clients like you who make the work so rewarding! 🙌

# linkedinstrategy

30/06/2024

🎉 Happy Social Media Day, everyone! 🎉

With more than 25 years in marketing and communications—crafting everything from marketing plans to press releases—social media has always been a standout favorite of mine. It's where strategy meets storytelling.

That’s why I launched my business, focusing on helping growing companies make the most of social media—especially their LinkedIn Company Pages.

Today, we celebrate the power of social media to connect us, bring our stories to life and attract the right employees and customers who share our values.

Here's to turning posts into partnerships and likes into lasting relationships!

30/05/2024

Last week, I had the pleasure of sharing “Tosa Tips in 5” at LinkedIn Local Wauwatosa’s event, “State of Real Estate in 2024.” Huge thanks to Tony Meister and Chameleon Communications, David Noel and the Expansive Tosa crew and Sue Gresham for the opportunity!

It’s not easy to pack a bunch of LinkedIn tips into 5 minutes!

Here’s what I focused on:

𝗧𝗶𝗽 #𝟭: 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝗬𝗼𝘂𝗿 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗖𝗼𝗺𝗽𝗮𝗻𝘆 𝗣𝗮𝗴𝗲

➡️ Essential for all businesses, a LinkedIn Company Page enhances SEO and builds credibility.

➡️ Include your logo, a professional cover image, a headline and a detailed “about” section with a company description using industry keywords.

➡️ Solopreneurs should maintain a page but primarily post from their personal profile to grow followers more effectively.

➡️ Businesses with employees should post from their Company Page for broader engagement and visibility.

𝗧𝗶𝗽 #𝟮: 𝗘𝗻𝗰𝗼𝘂𝗿𝗮𝗴𝗲 𝗘𝗺𝗽𝗹𝗼𝘆𝗲𝗲 𝗔𝗱𝘃𝗼𝗰𝗮𝗰𝘆

➡️ Involve your employees in the Company Page to boost reach and authenticity.

➡️ Encourage them to engage with posts and share thought leadership.

➡️ Grant temporary admin access to certain employees to invite their connections to follow the page.

𝗧𝗶𝗽 #𝟯: 𝗦𝗵𝗼𝘄𝗰𝗮𝘀𝗲 𝗬𝗼𝘂𝗿 𝗖𝘂𝗹𝘁𝘂𝗿𝗲 𝗮𝗻𝗱 𝗩𝗮𝗹𝘂𝗲𝘀

➡️ Your Company Page is a window for job seekers and customers to see if they align with your culture and values.

➡️ Feature your employees and their experiences. Capture photos at team outings, on team Zoom meetings, at tradeshows and volunteering in the community. Showing what happens behind the scenes is important!

➡️ Spotlight your employees’ anniversaries, awards and speaking engagements.

➡️ Showcase customer testimonials and notable projects, share articles, market reports, and industry trends to position the company as a thought leader.

There are so many tips to share—these strategies mentioned above build trust, humanize your brand, enhance your appeal AND help future employees and customers get to know you and decide if they want to work or do business with you.

Which of these tips will you try?

10/05/2024

To all the moms and mother figures out there, Happy Mother’s Day! 🌷

Here’s a photo of me and my mom from a few years ago. She’s no longer with us and would have been celebrating her 99th birthday this summer! Crazy! Yes—she was in her 40’s when I was born! I’m the youngest of five kids.

I hope you’re able to take some time this weekend to create moments with your loved ones that you can treasure forever.

Have a wonderful weekend!

02/05/2024

Here’s a story about one of my clients. When we began working together four years ago, their LinkedIn Company Page had just under 500 followers. Today, it has over 6,000 followers.

Believe me—this didn’t happen overnight—and several factors contributed to the growth. But ONE thing that has helped grow this page and increase its online presence is involving the company’s employees.

𝗪𝗮𝗻𝘁 𝘁𝗼 𝗸𝗻𝗼𝘄 𝗵𝗼𝘄 𝘆𝗼𝘂 𝗰𝗮𝗻 𝘂𝘀𝗲 𝘆𝗼𝘂𝗿 𝗲𝗺𝗽𝗹𝗼𝘆𝗲𝗲𝘀 𝘁𝗼 𝗴𝗿𝗼𝘄 𝘆𝗼𝘂𝗿 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗖𝗼𝗺𝗽𝗮𝗻𝘆 𝗣𝗮𝗴𝗲?

📌 Grant temporary admin access to an employee to invite their personal connections to follow the page.

𝗪𝗵𝘆?
It’s a great way to expand reach organically, as employees’ networks are likely to have a professional interest in your company.

📌 Ask employees to react to posts, comment on them and share them.

𝗪𝗵𝘆?
Employee engagement can boost the visibility of your posts. Algorithms favor content with higher engagement.

📌 Involve employees in the content creation process—Ask them what customers are saying or what questions they ask.

𝗪𝗵𝘆?
This ensures the content is relevant and engaging, addressing real concerns or interests that followers might have.

📌 Capture and post photos of them from video meetings, volunteering in the community, and at company outings, meetings, conferences and tradeshows.

𝗪𝗵𝘆?
It helps humanize your brand and showcases your company culture, which can attract both potential employees and customers.

📌 Spotlight their work anniversaries, promotions, awards and speaking engagements.

𝗪𝗵𝘆?
Celebrating employee milestones and achievements boosts morale and shows your LinkedIn audience that you value and invest in your employees.

📌 Share their thought leadership posts on the Company Page.

𝗪𝗵𝘆?
This amplifies the reach of your employees' posts and enhances your company’s authority and credibility in your industry.

Encouraging your employees to contribute to and engage with your LinkedIn Company Page can significantly enhance its visibility, engagement, and overall impact.

Let’s connect and discuss how employee engagement can elevate your presence and reach!

23/04/2024

How does your organization serve the greater good, and are you sharing it on your company's social media pages?

I read this article today, and I think it nicely aligns with my views on showcasing company culture on social media.

It highlights the benefits of incorporating community involvement into our business agendas, creating the right mindsets and making progress with specific actions.

Here are some of my takeaways:

👉 Engaging employees in community initiatives boosts morale and strengthens teamwork.

👉 Involving customers fosters community engagement and strengthens brand loyalty.

👉 Appropriately sharing your company’s good works (social media included) resonates with others and showcases your company genuinely and authentically.

👉 All of these actions serve the greater good AND contribute to a stronger, more authentic organizational identity.

Whether your company is volunteering for a cause or sponsoring an event, don't forget to share photos 📷 and tell your story 📖 on social media!

Check out the article here ⬇️

22/04/2024

Did you know your LinkedIn Company Page can be a game-changer in attracting both top talent and ideal customers?

It's all about showcasing your unique company culture and values.

Here are a couple of tips:

📖 Share Your Stories:

Don't just tell; show. Share behind-the-scenes glimpses, employee spotlights, and moments that capture the essence of your work environment. Let your team's experiences speak to the heart of your company culture.

🎉 Celebrate Your Values:

Use your posts to show how your company lives its values. Whether it's community service, innovation, or teamwork, let these principles shine through in what you share.

Creating a space on social media that truly reflects your company can turn transactions into lasting partnerships and turn job seekers into dedicated team members.

Ready to bring your company's unique story to life? Let's chat! 💬

11/04/2024

I am grateful for this shoutout from a fantastic client!

I thought I’d share this feedback to highlight the impact that a tailored LinkedIn Company Page strategy can have on growing companies.

Full quote ⬇️

“𝘔𝘢𝘳𝘺 𝘪𝘴 𝘢 #𝘳𝘰𝘤𝘬𝘴𝘵𝘢𝘳! 𝘚𝘩𝘦 𝘣𝘳𝘰𝘶𝘨𝘩𝘵 𝘯𝘰𝘵 𝘰𝘯𝘭𝘺 𝘴𝘰𝘶𝘯𝘥 𝘬𝘯𝘰𝘸𝘭𝘦𝘥𝘨𝘦 𝘢𝘯𝘥 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦 𝘰𝘧 𝘴𝘰𝘤𝘪𝘢𝘭 𝘮𝘦𝘥𝘪𝘢 𝘣𝘦𝘴𝘵 𝘱𝘳𝘢𝘤𝘵𝘪𝘤𝘦𝘴 𝘣𝘶𝘵 𝘢𝘭𝘴𝘰 𝘵𝘰𝘰𝘬 𝘪𝘵 𝘶𝘱𝘰𝘯 𝘩𝘦𝘳𝘴𝘦𝘭𝘧 𝘵𝘰 𝘭𝘦𝘢𝘳𝘯 𝘢𝘣𝘰𝘶𝘵 𝘰𝘶𝘳 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘺 𝘢𝘯𝘥 𝘸𝘩𝘢𝘵 𝘪𝘴 𝘪𝘮𝘱𝘰𝘳𝘵𝘢𝘯𝘵 𝘵𝘰 𝘰𝘶𝘳 𝘤𝘭𝘪𝘦𝘯𝘵𝘴 𝘵𝘰 𝘥𝘦𝘷𝘦𝘭𝘰𝘱 𝘮𝘦𝘢𝘯𝘪𝘯𝘨𝘧𝘶𝘭 𝘴𝘰𝘤𝘪𝘢𝘭 𝘮𝘦𝘥𝘪𝘢 𝘤𝘰𝘯𝘵𝘦𝘯𝘵.

𝘔𝘢𝘳𝘺 𝘸𝘢𝘴 𝘦𝘧𝘧𝘪𝘤𝘪𝘦𝘯𝘵, 𝘧𝘭𝘦𝘹𝘪𝘣𝘭𝘦, 𝘢𝘯𝘥 𝘷𝘦𝘳𝘺 𝘦𝘢𝘴𝘺 𝘵𝘰 𝘸𝘰𝘳𝘬 𝘸𝘪𝘵𝘩. 𝘐'𝘥 𝘳𝘦𝘤𝘰𝘮𝘮𝘦𝘯𝘥 𝘩𝘦𝘳 𝘵𝘰 𝘢𝘯𝘺𝘰𝘯𝘦 𝘸𝘩𝘰 𝘤𝘰𝘶𝘭𝘥 𝘶𝘴𝘦 𝘩𝘦𝘭𝘱 𝘸𝘪𝘵𝘩 𝘵𝘩𝘦𝘪𝘳 𝘴𝘰𝘤𝘪𝘢𝘭 𝘮𝘦𝘥𝘪𝘢 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺 𝘢𝘯𝘥/𝘰𝘳 𝘦𝘹𝘦𝘤𝘶𝘵𝘪𝘰𝘯!”

✨ Thank you for the kind words—they fuel my passion for helping companies transform their online presence. ✨

04/04/2024

Have you ever asked a prospective employee what they know about your company’s culture?

If they’re unsure, that could be a red flag.

Top talent is checking out your LinkedIn Company Page, and what they find (or don't find) can influence their decision to join your team.

Ensuring your company’s LinkedIn presence reflects your culture, values, and vision is crucial in attracting individuals who aren't just looking for a job, but a place where they truly belong and can thrive.

I'm passionate about helping companies leverage their LinkedIn Company Page to highlight the unique qualities that make their company an exceptional workplace!

07/08/2023

While planning content for my clients’ social media pages, the topic of Wellness Month came up. It made me think of the things I’ve been doing to enhance my own well-being. One of them is going for daily walks. There is something about walking in nature that is good for the soul! 🍃

🚶🏽‍♀️Walking has been a simple yet powerful way to elevate my overall wellness. It is good for my joints and cardiovascular health and the tranquil nature setting calms my mind, boosting clarity and focus.

📷 I thought I’d share some of the photos I’ve taken during my walks over the last few months. 📷

I’m curious…what works for you when it comes to improving YOUR wellness?

30/06/2023

Happy Social Media Day!

As a social media strategist, this day holds a special place in my heart. 🫶 Four years ago, I left my 9-5 marketing and communications job to launch my business and focus on my passion—social media! I couldn’t be happier supporting high-growth B2B companies with social media strategies and page management.

In honor of Social Media Day, here are three quick tips for you:

1) Post consistently
2) Provide valuable insights, tips and industry news
3) Experiment with different content formats

I'm grateful to work in an industry that connects people, sparks 💥
conversations, and drives businesses forward. 📈

Let's celebrate the power of social media!

sociallysavvyplus.com

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Opening Hours

Monday	08:30 - 16:30
Tuesday	08:30 - 16:30
Wednesday	08:30 - 16:30
Thursday	08:30 - 16:30
Friday	08:30 - 14:00

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http://www.sociallysavvyplus.com/

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