27/11/2018
Develop a marketing team for your business.
The 4 Pillars of our Marketing Team -
Strategy | Engagement | Operations | Sales
As marketing grows in complexity, so does the number of functions the team performs. As a whole, the marketing team oversees messaging, content creation and distribution, design, social media management, events, public relations, SEO, advertising, sales, upsells and renewals, system operations, analytics, and more.
We could take a flat approach, with each function reporting directly to a CMO, or we could centralize functions according to buyer’s journey stages, customer segments, geography, or otherwise.
Rather than prescribing a specific reporting structure, I advocate for organizing around four central pillars. Having too much division in roles, can impede teamwork and lead to conflicting goals and strategies.
Whether the staff consists of 3 people or 30, all marketing functions fall under these four categories.
