04/06/2026
Fifteen years can change a lot.
Some of y'all had different hairstyles.
Some of y'all had different waist sizes. 😂
Some of us were walking around with flip phones on our belts thinking we were the coolest people in the room.
Life changes.
Businesses do too.
When I look back at our brand from 15 years ago, I don't see something bad.
I see a starting point.
I see long nights, lessons learned, mistakes made, and a whole lot of growth.
The truth is, we're not the same company we were back then.
We serve people differently.
We think differently.
We have a clearer understanding of who we are and who we're called to help.
So the brand needed to reflect that.
That's what rebranding really is.
It's not just a new logo.
It's not just new colors.
It's making sure the outside matches what's happened on the
inside.
Kind of like getting a haircut that finally fits your personality.
You're still you.
You're just showing up differently.
The old brand helped build the foundation.
The new brand reflects where we're headed next.
I'd love to hear from you:
What's one thing that's changed about you or your business over the last 10–15 years? Meet me in the comments. 👇🏽👇🏽👇🏽
