Ryan Hossann

27/08/2019

Every font has a unique personality and characteristic. When choosing a font for your brand, it is imperative that you choose the one that best reflects the personality of your brand. Different fonts evoke different emotions. Serif fonts portray tradition, reliability, and integrity (which is why th...

14/08/2019

When buying a product, 93% of buyers focus on its visual appearance. 84.7% of buyers claim that color is the primary draw card. Different colors have different psychological effects on consumers – red encourages appetite, blue provides a sense of security, green stimulates harmony, orange promotes...

10/08/2019

Interesting!

In filmmaking, color is used to set the tone of a scene before any of the actors have even uttered a word. Red is used to denote passion, danger or power. Pink signifies innocence, femininity and beauty. Yellow is associated with joy, naivety and insanity. Blue symbolizes isolation, passivity and ca...

07/08/2019

Every font has a unique personality and purpose. While working on a project, it’s imperative to know which font matches the intended tone of communication. Serif fonts portray tradition, sophistication and a formal tone. Sans serif fonts are modern, humanist and neutral. Slab serifs are bold and c...

16/07/2019

Your logo is meant to IDENTIFY your business, not EXPLAIN it.

I feel as if sometimes in business we confuse the two and hopefully, I can break it down in a way that's easy to digest.

Your brand is a living, breathing thing. It has a unique look, it talks with its own accent and even dresses a certain type of way. Your brand is what "explains" your business, its story and what your values are. This is what your specific audience interacts with and relates to.

If you sell athletic wear your brand may use things such as football jargon. You may post every day a different baseball fact or statistic. Your fonts may be bold and assertive. Your color overlays for images may have a more aggressive color such as an orange or deep blue or even utilize sharper edges over smooth, rounded ones.

When it comes to your logo it should follow this consistency you have created called a "brand". Therefore, your logo should follow the regimen you have created without having to "explain" anything. When people see your logo you want them to instantly recognize the icon as your own.

If you are using your logo as a way to explain the story behind your business then I suggest looking more into where your actual branding stands in your market.

Now, there is nothing wrong with having a logo that has an icon related to your industry but there is something wrong if that is the only branding that you have in place to tell your company's story.

Remember- Your branding EXPLAINS your business, your logo IDENTIFIES your business.

12/07/2019

Day #4 of my

NAMASTE
"The (T)aste Is In The Nam(e)" (Get it?🧐)

Share with a beer lover!🍻🍺

11/07/2019

A logo is meant to IDENTIFY your brand not to EXPLAIN your brand.

10/07/2019

It's day #2 of my 30 Day Beer Can Design Challenge!

Hippie Trips
"A Buzz Without The Drugs"

09/07/2019

First beer can design for this challenge!

COWHIDE
-MADE WITHOUT THE BULL!$%&-

09/07/2019

Inspired by all of the local breweries right here in Charlotte. So, for the next 30 day's I will be dropping a new beer can design. But I NEED YOUR HELP!

Comment some cool names for a brew and I'll tag you in the post once developed. I need at least 30! Go!👇👇👇

06/07/2019

In today’s competitive business environment, product packaging is as crucial as the product itself. Apart from being visually appealing, your package design needs to be practical, usable, and make the consumer prefer your product over the competitor’s. Brands like Apple, who get it right, pay a ...

28/06/2019

It's Here! The RIPA Energy case study is here!👇👇👇👇

RIPA was very determined to keep away from the generic look. They knew in order to match their competition, they needed to have a brand that was modern and bold but still relatable to their audience. This is where branding strategy came into play.