Our Town America

09/10/2026

💡 Questions about direct mail? We’ve got answers.

How does New Mover Marketing work? What’s the difference between targeted postcards and EDDM? How do you choose the right ZIP Codes? Can direct mail results be tracked?

We’ve brought answers to these questions—and many more—together in one place.

Our new FAQ page is designed to help business owners better understand their direct mail options, how different campaigns work, and what to consider when building a strategy.

👉 Have a question? Start here: https://www.ourtownamerica.com/faq/

08/10/2026

More than 6 million Americans move each year—and every move creates a new set of local buying decisions.

New residents need new restaurants, healthcare providers, home services, retailers, auto care, and more. For local businesses, knowing how many households are moving into your market can help turn that opportunity into a measurable strategy.

That’s why we make local new mover data easy to explore—right down to the ZIP Code.

What does the opportunity look like in your market? Check your ZIP Code and see how many new movers are arriving each month: https://www.ourtownamerica.com/new-mover-zip-codes/

07/10/2026

A discount isn’t automatically a good offer.

The strongest offers give customers a compelling reason to take the first step—whether that’s a complimentary service, a valuable upgrade, a gift certificate, or an incentive that makes trying a new business feel easy.

The goal isn’t just redemption. It’s creating the first experience that can lead to the second, third, and tenth visit.

Learn what makes an offer effective and why it matters in local marketing: https://www.ourtownamerica.com/2026/03/10/why-offers-matter-in-local-marketing/

30/09/2026

A new homeowner may know the address but they’re still getting to know the house.

How old is the HVAC system? When was it last serviced? Who handles plumbing emergencies? Which local company can they trust when something needs attention?

For home service businesses, reaching homeowners early creates an opportunity to build familiarity before that first service call is needed.

Be known before they need to search.

Check category availability and new mover opportunities in your ZIP Code: https://www.ourtownamerica.com/new-mover-zip-codes/

28/09/2026

A move changes more than an address. It changes routines.

Where to order dinner. Which dentist to visit. Who to call for home repairs. Where to shop, work out, and get an oil change.

For local businesses, the opportunity isn’t simply reaching a new household. It’s reaching people while those everyday decisions are still being made.

The right audience matters. The right timing can make all the difference.

See how many new movers are entering your ZIP Code each month: https://www.ourtownamerica.com/new-mover-zip-codes/

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25/09/2026

Summer may be known as peak moving season, but new neighbors don’t stop arriving when September ends.

Every month, households move into new communities and begin looking for restaurants, services, healthcare providers, retailers, and other local businesses.

That makes new mover marketing more than a seasonal opportunity. Consistency helps businesses stay visible as new potential customers continue entering their market throughout the year.

Curious how much movement is happening in your market? Check your ZIP Code: https://www.ourtownamerica.com/new-mover-zip-codes/

22/09/2026

Your direct mail strategy should start with one question: Who are you trying to reach?

If the answer is an entire neighborhood, EDDM may make sense. If you have a more specific customer in mind, Targeted Postcards can help you focus your message.

The right choice depends on your audience, your goals, and what you want your campaign to accomplish.

See how the two approaches compare: https://www.ourtownamerica.com/2026/09/18/eddm-vs-targeted-postcards/

Compare EDDM and targeted postcards to determine which direct mail approach makes sense for your local marketing goals.

21/09/2026

🤝 Great local businesses know other great local businesses.

Know a business in your community that would be a great fit for the Our Town America New Mover Program?

Whether it’s a favorite restaurant, trusted home service provider, local retailer, or another business new residents should know about, we’d love the introduction.

Many of our strongest partnerships start with referrals from businesses already welcoming new neighbors.

Know a great local business? Refer them to Our Town America here: https://www.ourtownamerica.com/referral/

18/09/2026

🏈 Football season is here. Is your marketing game plan in motion?

Game days mean more customers ordering takeout, gathering with friends, shopping for supplies, and supporting their favorite local spots.

A well-timed postcard campaign can put your offer in their hands before kickoff—whether you’re promoting game-day specials, catering, retail offers, or seasonal services.

There’s plenty of season left. Get your campaign in the game: https://www.ourtownamerica.com/targeted-postcard/

16/09/2026

💬 Sometimes the best way to explain the impact is to hear it directly from a new resident.

"What a nice surprise to find local information and certificates in my mailbox! I enjoyed being able to learn about my neighborhood businesses and to get better, more personalized information than just doing a Google search. Thank you for this service!"

Moving to a new community means figuring out where to eat, shop, and find trusted local services. A thoughtful introduction can help turn an unfamiliar neighborhood into a place that feels like home.

And for local businesses, it’s an opportunity to make that introduction personal.