Enlightened Marketing, LLC

20/03/2026

Windsor, let’s show up.

Tomorrow morning (Friday 3/20) at 9:45am, Windsor Middle School is sending 15 wrestlers to the State Championships.

Both the boys and girls teams are defending state champions.

If you’re nearby in the morning, come out and help send them off in a big way.

📍 Windsor Middle School (near the fire station)
⏰ 9:45 AM (bus leaves at 10:00)

12/02/2025

These days I mostly work with larger brands helping them profitably grow and scale.

But I still sometimes help smaller companies and even start ups...

I recently got a referral recently that pulled my heart strings and I took the project on.

It was a single Mom with a Shopify jewelry store with a 14 year old daughter she wanted to grow the business for and build legacy.

Her total previous sales for the 2 years she had been in business were about $20k total, and most of that was done in person.

Her goal in addition to legacy was to leave her full time job and work her business full time. She said she would need $80k revenue to do that.

Within a month of launching ads, email marketing, and conversion/revenue optimizations we had a 10 day streak of $500+ revenue days.

Then ran into typical challenges with inventory management and some customer service issues.

We corrected these issues together and yesterday had our first $1000+ revenue day yesterday, not even 2 months into starting the project. We did that at 3.26 ROAS (Return On Ad Spend).
And today we are on pace to break her sales record again with $732.87 in revenue before the day is half over. And we are doing so at 7.46 ROAS.

I love running FB ads and other marketing methods. It's like a video game to me that I can constantly get better at.

But what I like even more?

Getting real results for real people and their families. Life changing results.

This young woman can now leave her stressful job and leave her daughter a real income producing legacy asset.

And we've only just begun, there are lot's of other ad and organic platforms we can add to increase market share and improve results further.

It is a great feeling and why I'm obsessed with this line of work.

12/02/2025

2024 was a record year for this Shopify E-commerce client. Scaled to triple revenue from the previous year. Looking forward to 2025! 💪

18/03/2023

Businesses who do not leverage social organic are losing market share to their competitors. Facebook tells you this straight up.

And the beauty is you can leverage one short, vertical (mobile) video across not only FB/IG placements (Feed, Stories Reels) but also TikTok, YouTube Shorts, LinkedIn and others.

Want incredible results for your business?

Post everyday 3x per day on each platform for 90 days. Post value, entertainment, tips, stories, testimonials, founder videos, product/service videos and more. Mix in images from time to time.

As you see what content does best on each platform, start to curate content for that specific platform.

Review your organic analytics and the best performers can be promoted with ads thus leveraging your ad spend and increasing visibility exponentially on the content your potential buyers love most.

Don't be afraid to mix in some off topic or personal content occasionally as one viral post can lift all your other content on sites like TikTok.

Don't know exactly what to post? No worries!

Go to your competitors social sites and look at there most popular/engaged content and remake in your brand tone.

17/03/2023

👉PROTIP for Ecommerce Stores Using FB/IG Ads: Use Website + Shops Conversion ads.

Best performer right now on the platform. Getting $3-5 CPMs on US based traffic to DPA and Post ID ads. Use Wide open targeting (age/location/gender).

Combined with dialed in creative this is driving a business wide 3.5-4 ROAS and buying profitable LTV customers at a deep discount.

And it's working at scale 📈

17/03/2023

👉For those who use FB ads to grow and scale their business and were hit hard by iOS14...

What if there were a time machine back to pre iOS14 performance and attribution?

Where you could again scale your ads with confidence?

What if you could track your ads with 99% accuracy passing back all conversions back to FB?

What if you could rely on your own pixel instead of FBs and tell Apple to F&*k Off all while staying within iOS14 rules?

Well, you can.

If you think it sounds too good to be true....we did too.

But then we tested it for an Ecom brand.

And it helped us lower purchase CPAs by 35.98% during the first month we tested vs the previous month.

If you want to know more shoot us a DM.

11/11/2022

Black Friday/Cyber Monday (BFCM) 3 Step Meta Ads Success Blueprint


We wanted to share a simplified blueprint how to be successful, incorporate aspects of Meta’s Performance 5, and is largely immune to iOS14 restrictions. This is more specifically for Ecommerce but can be easily adapted/applied to other business verticals as well.


Step #1 - Build Your Audiences
Run Video View campaigns to your videos. These should be a combination of UGC, product, social proof, and brand videos. For targeting go cold traffic and use your best grouped interests. Use MFV (Mobile Friendly Video). Create ThruPlay (15 second) Video View audience to use later in retargeting. This audience is largely immune to iOS14 restrictions.


Step #2 - Build Your BFCM Presale List
Run Lead Generation (lead form) ads and let all brand aware people know that you will be having your biggest sale of the year for BFCM. Let them know if they subscribe the will access the deals early and get VIP bonuses. Retarget all brand aware here (video view audience above, website visitors, past purchasers, FB engagers, IG engagers, email list). Connect your email autoresponder and flirt with this list leading up to the actual sale keeping their interest high. Lead Gen ads are also largely immune to iOS14 as the click, view, open, and submission all happen on platform and do not depend on website pixel data.


Step #3 - Actual BFCM Run
During BFCM itself (Thursday-Tuesday) run your actual sale ads and retarget all brand aware. Use Dynamic Creative ads and make sure you have MFV as well as images in different sizes (portrait, vertical, square) as well as several headlines, text, CTA buttons, and newsfeed descriptions. Make sure and use psychological triggers such as urgency, scarcity, social proof, benefits, etc. Optimize for conversion if you have enough data/people in your brand aware audiences and if your budget is high enough. If not optimize for link clicks. Also make good on your promise in #2 and email your BFCM presale list and open the sale to them early as well as offer a VIP discount or free gift. Heavily email your list (including past buyers) during the sale.
PRO TIP #1 - Schedule and publish your actual BFCM ads at least 5 days before they actually run. This will make sure they are all approved and ready to run and give you time to appeal if there are rejections. Heavily email your list (including past buyers) during the sale.


PRO TIP #2 - Run a very similar sequence at the end of the year for a year end sale.


PRO TIP #3 - Make sure you have your FB and IG Shops optimized and prepared for the sale. If you have access consider running website + shops conversion sale ads.


We are seeing the best CPMs I've seen in a LONG time this year. My guess is some whale advertisers aren't in the auctions so take advantage.

11/07/2021

Training local business on Facebook marketing recently at desk chair Loveland, CO.

23/02/2021

Exceptional products and services . We've helped 1000s of businesses grow and thrive using Facebook ads. Support our small businesses...they are the foundation of our economy!

23/02/2021

Exceptional products and services . We've helped 1000s of businesses grow and thrive using Facebook ads. Support our small businesses...they are the foundation of our economy!

31/12/2020

Did you know that Facebook will limit the number of active ads you can have running on February 21st, 2021?

https://enlightenedmarketingllc.com/facebook-ad-limits-per…/

This is one of several big changes that will affect your ads in 2021.

In this post we cover what you should know and what you should do.

Did you know that Facebook will limit the number of active ads you can have per Page on February 21st, 2021? Find out what you should know and 5 things to do.

09/12/2020

Did you know that Facebook will limit the number of active ads you can have on February 21st, 2021?

Yes, you will only be able to have a maximum number of running ads or ads in review.

Facebook's stated reason for the limits is to save advertisers money, as generally when too many ads are running it can lower performance because of ads not leaving the learning phase. This spends more money before the algorithm can optimize performance.

The limits are based on highest monthly ad spend in any of the last 12 months as follows:

Small-Medium Pages (