Strategies

15/11/2024

Blog: Ask 10 people what a brand is and you’ll get 10 different answers. It’s a logo, it’s a culture, it’s differentiators, and more. Nope.

Here’s what a brand really is > https://www.strategiesadpr.com/blog/branding-the-most-misunderstood-idea-in-marketing

17/10/2024

Can you delegate social media to an agency or consultant? Or should you do it all in-house? The answer is: It depends.

Here are some thoughts > https://www.strategiesadpr.com/blog/inhouse-or-delegate

27/09/2024

Even in technical B2B markets, social media is essential for sales, as it helps reach new prospects, boosts brand awareness, and creates a welcoming environment. Social content should be strategic and integrated into the overall marketing plan, rather than seen as trivial.

Each post should aim to provide value and encourage meaningful engagement.

Learn more about this strategy here > https://www.strategiesadpr.com/our-work-socialmedia

19/07/2024

The old marketing adage is that it takes 10 “touches” with a prospect to create awareness. Social media is a way to get those touches fast and cost effectively, but only if the content is built on the right messaging that will resonate with your audience and then serious persistence > https://www.strategiesadpr.com/blog/social-media-no-anybody-cant-do-it

We’ve talked about this before. Companies get all tied up in the idea that social media is “social.” This can result in the underestimation of the power of social media and companies dismissing its ex*****on to the lowest rung of their in-house staff, or to people already so busy that social m...

15/07/2024

You know how important social media is for brand awareness and connecting with your prospects and customers, but have you underestimated the time, knowledge and value-rich content it takes to reach the next level to achieve engagement, thought leadership and audience growth? Learn more > https://www.strategiesadpr.com/our-work-socialmedia

09/07/2024

Blog: Branding is the most misunderstood and misused concept in marketing. And it has the biggest impact on market share. Companies think they own their brand but they don’t. So what is and isn’t branding? And how can you channel it into sales growth? > https://www.strategiesadpr.com/blog/branding-the-most-misunderstood-idea-in-marketing

14/06/2024

Our own Tara Stoutenborough quoted here on how brand perception shapes consumer behavior and long-term brand success > https://www.cmswire.com/digital-marketing/what-brand-perception-is-and-why-it-matters/

05/06/2024

Is your company experimenting with using AI to develop marketing content? What you need to know.

A couple weeks ago, a writer we know showed us some copy she’d created for an award entry featuring a customer of her client whom she did not know well. We read it and, though we didn’t want to insult the writer, we broke down and admitted that we thought the entry was “kind of boring.” It h...

28/05/2024

Ask your sales team what kinds of marketing tools work the best in supporting their efforts and many of them will say case histories. But if you’ve tried, you know that creating them and maintaining a program that produces a consistent stream of case histories is easier said than done > https://www.strategiesadpr.com/blog/case-histories-are-the-best

Ask your sales team what kinds of marketing tools work the best in supporting their efforts and, chances are, a lot of them will talk about case histories. Being able to show a prospect how your company solved a problem for a customer with similar challenges to them is a great credibility builder an

06/05/2024

Brand perception impacts consumer trust, loyalty & purchasing decisions, and our Tara Stoutenborough chimes in with some advice for shaping and protecting a company’s brand identity in CMSWire.

How brand perception shapes market perception, consumer behavior and long-term brand success.

30/04/2024

Some encouraging predictions based on improved business conditions >

Three major ad forecasters are predicting improved U.S. media spend totals for 2024, citing improved business conditions.

23/04/2024

Getting an effective case history program going for your company needs an in-depth understanding of and sensitivity to the customer’s challenges and a ton of persistence. Chances are, you need help. Here are some guidelines.

Ask your sales team what kinds of marketing tools work the best in supporting their efforts and, chances are, a lot of them will talk about case histories. Being able to show a prospect how your company solved a problem for a customer with similar challenges to them is a great credibility builder an