Black Widow Creative, INC

12/05/2022

Does your business have a well-rounded strategy? Are you focusing too much on one part of marketing, and letting others fall through the cracks? Our CEO Devan Gann spoke about the importance of holistic marketing strategies on the Influential Creatrix Podcast.

25/04/2022

𝗟𝗲𝘁𝘀 𝘁𝗮𝗹𝗸 𝗮𝗯𝗼𝘂𝘁 𝗱𝗮𝘁𝗮.

Social media management as a service is great, and supports a number of businesses. The crucial difference, however, between a strategic marketer and generic social media management is 𝙨𝙩𝙧𝙖𝙩𝙚𝙜𝙮.

Scheduling and curating content helps any business grow, but working with someone who can help understand and target your ideal audience will take you from where you are, to where you want to be.

Take this client data, for example. The goals for this business as they went into April were
1. building their Instagram, and
2.directing traffic to their website to streamline their order process.

Utilizing our expertise, we were able to achieve a massive increase in their numbers, exceeding their goals with 7 𝙙𝙖𝙮𝙨 𝙨𝙩𝙞𝙡𝙡 𝙡𝙚𝙛𝙩 𝙞𝙣 𝙩𝙝𝙚 𝙢𝙤𝙣𝙩𝙝. We were also able to assess data points that were not as favorable, and use those to alter our strategy moving forward.

23/04/2022

It's Earth Day, the perfect time to consider your brand's strategy on environmental sustainability. In our most recent blog, we talk about why sustainability matters to your brand and actionable steps you can take to improve your company's social impact while building trust with your ideal customer.

From social impact to building a brand consumers trust, environmental sustainability is crucial got modern brand and business development.

13/04/2022

If you aren't preparing for the Metaverse and its future in our lives, you should be! Our CEO was recently interviewed for the Chattanooga Times Free Press about what it is, where it started, and where it can go!

Recent technologies are ushering in a new frontier called the metaverse.

30/03/2022

Every day at Black Widow is a busy one! Today we launched ANCUR's new client spotlight video podcast series over on YouTube.

https://www.facebook.com/703122649838309/posts/2246624805488078/?sfnsn=mo

It's ANCUR's first Client Spotlight!MHME, INC is a company that develops and sells non-invasive male enhancement! Learn more about them through their video!A...

23/03/2022

Black Widow Creative is proud to be a sponsor of the Voluptuous Belles Plus Size Pageant, benefitting mental health and veterans health awareness. We can't wait for the weekend full of meet and greets, seminars, photoshoots, and of course the always wonderful event itself. Tickets are still available on their website, and we hope to see you there

23/03/2022

Even the most simple seeming logos are often challenging in their own ways. A recent design developed for an adult health brand that wanted to emulate their original logo for their corporate branding required some creative thinking.

The challenges?
1. No access to the original font.
2. The original logo was not in SVG format

How did we tackle those issues? We started by taking their first logo and converting it to SVG with some fun Illustrator tricks. Then, we were able to isolate the letters we needed and for those we didn't have, create them ourselves in Illustrator using what we did have available.

The result? A logo that matches their already existing brand, and perfectly embodies the vision the business has for their corporate presence.

22/03/2022

On this day in 2006, Twitter saw its first tweet from CEO Jack Dorsey. A tweet which, btw, recently sold as an NFT for nearly 3 million dollars, despite statistics showing only 23% of Americans utilize this platform. While navigating Twitter can feel daunting, the platform can be a game changer when creating connections and building relationships, as well as establishing your company credibility. Twitter can be a great tool - once you know how to use it.

Does your company utilize Twitter? If so, why? If not, what's keeping you from it?