Agents Market Intel - Insiders (2026)

15/04/2020

In this video, we share the tools we use to make a Live Virtual Open House and Virtual Tours for your Real Estate Clients. We also give you Tips & Tricks to make sure you know the best place to Livestream your Virtual Open House, best practices for videos, what problems you might encounter, and how to grow your audience and what makes it professional. This is appropriate for beginners or those looking to step up their game.

04/01/2020

🤔 After “thinking” about your listing for the last three weeks...

13/12/2018

I really don't know what else to do
===================
Here is what she said.

“I am feeling so frustrated. I really don't know what else to do. I prospect daily with cold calls, I check expireds, been contacting FSBOs, running ads on facebook, and I have yet to see any ROI, one listing from it all. I could really use some advice.”

Learning how to get quality leads from Facebook is the first skill that you’ll learn with my course Facebook Ad Secrets.

It’s a great tool to have in your box, but it’s not enough to truly succeed with digital marketing.

That’s because there are two other skills that you need to learn in order to take a stranger from the internet to a satisfied client.

The first one is how to follow-up with the leads you generate. Jim Rohn, the man who mentored Tony Robbins, said it best, “The fortune is in the follow-up.” This is your opportunity to show why you are the local expert that they want to work with.

And not endlessly annoy them.

The second one is digital relationship building. This is another overlooked area that causes many agents to leave money on the table.

That’s precisely why I’ve included these two products in the Facebook Ad Secrets course.

One is a digital copy of my book, Kill Cold Calls. In the book, I outline my complete marketing system. I show you how to write entertaining stories that get people to pick up the phone and call you about real estate. And the best way to determine who is ready to move so you can focus your followup on these people.

Number two is a talk that I gave earlier this year at Best Conference Ever in Atlanta. It was called How to Dominate in a Market Dominated by iBuyers and Modern Discount Brokers. In this talk, I outline how you help your prospects see you as the Real Estate Authority in your area.

While they are not difficult to do, most people swing and miss because they don’t have a full understanding of the fundamentals. And therefore, don’t master these important skills.

If you have questions, hit reply.

Otherwise…

Check out the details here:

https://insiders.teachable.com/p/facebookadsecrets/

And use coupon code “XMAS” to save 33% [$50] through midnight on Friday, 12/14.

11/12/2018

You know I'm Quite Disappointed
============================
Here’s the story.

The first thing that he said was, “You know I'm quite disappointed. People talk about their success with Facebook. I get nothing from Facebook.”

Sound familiar?

Just a few years ago, I felt the same way as you do. Frustrated that I wasn’t getting any leads and tired of spending money on ads. Yet, I knew that this wasn’t the case for everyone so I must be doing something wrong.

The truth is I was doing several things wrong. I hadn’t taken the time to learn the fundamentals of marketing. Things like making sure I knew the customer like the screen of my iPhone. Getting their attention with images that told a story. Crafting a message that resonates with the potential customers. And making an offer that provides a real solution to their problems.

The problem is that most don’t consider the fundamentals when creating their ads. Instead, it’s copy and paste marketing.

The worst thing is that you don’t know if you are copying a Home-Run ad or a complete loser.

When I realized the error of my ways, I decided to change course. I spent thousands of dollars on consultants & testing until I found the sweet spot. And that was the best thing that I ever did for my business.

Here are the results of my latest ad that has been running for 14 days:

Ad Spend: $272.57
Reach: 24,231 people
Landing Page Views: 2,875
Leads: 403
Cost/Lead: $0.68

That’s one helluva bargain when you consider that Zillow and Realtor[.]com charge from $35 - $100+ for each and every lead. And if I only sell one home out of this bunch, the ROI on my ad spend will be 3,676%.

That’s insane right?

If you could learn how to do the same for the cost of a few leads from Zillow, would you do it?

In my Facebook Ad Secrets course, you will learn the fundamentals of Facebook Ads, and I’ll also send you a copy of my book where I share the methods I use to get leads to call you when they are ready to act.

If the answer is yes, then use coupon code “XMAS” at checkout to save $50 [33.3%] off the cost.

But, only through Friday at midnight.

Questions? Hit reply or check out the course here:

https://insiders.teachable.com/p/facebookadsecrets/?product_id=787101

04/12/2018

This is what you do when you fall flat on your face
===============
If you don’t know Jalen Hurtz, you need to listen to this story.

He was the starting quarterback at Alabama for his first two years in school. It was the first time a freshman started at Bama in 32 years. During that time, he won 26 games and led his team to the National Championship each year.

The first championship game they lost to Clemson.

In his second season, he got the Crimson Tide back to the big game, yet they were losing at halftime.

The knock on Jalen was that he wasn’t a great passer. And that’s exactly what they needed to beat Clemson in 2017. At halftime, Jalen was benched in favor of another True Freshman, Tua Tagovailoa.

Tua brought the Tide back and ended up winning the game on the strength of his arm. Because he won a National Championship, Tua became the starting quarterback for Alabama.

The average man would have been defeated and transferred to another school.

Jalen is anything but average.

He decided to stay at Alabama because he thought it would be the best place to improve his game. He worked on his throws all year and waiting for his chance to shine.

During the season, he only had a few opportunities to play. He did not let that discourage him. Instead, he was the consummate team player and supported Tua in both words and deeds.

This past Saturday was the SEC Championship Game: Alabama vs Georgia.

Georgia was in the driver's seat for the first half.

Then this happened.

Alabama was losing when Tua got hurt with 10 minutes left to play. He already had two interceptions and was playing the worst game of his career.

Jalen stepped in to score two straight touchdowns to seal the SEC and a spot in the National Championship Playoff.

It’s an amazing story.

These days, people are afraid to let anyone fail. Especially our kids. We will do anything in our power to prevent it, but what does that really accomplish. I say that you are stealing a valuable lesson by preventing failure.

Just because you lost a game or your starting spot, does not make you a loser.

Losing is a chance to learn from your mistakes and get better. It’s your time to find out who you really are deep down inside. And if you have what it takes to be a success.

Instead of preventing someone falling flat on their face. Be there to help them rebuild. Help them see their weaknesses and provide encouragement. Never give up on them.

When they are ready to get back on the horse, give them the medicine they need. And, if they are an agent, this is the best cure for your marketing woes.

https://www.amazon.com/Kill-Cold-Calls-Generate-Marketing/dp/1543119123

28/11/2018

This is how you flex on your haters
===============
Projecting is a word that gets thrown at people a lot these days. Especially in a negative light.

And, it’s something all of us have done without being taught or even thinking about it.

Psychologists tell us that projecting is a subconscious defense mechanism for dealing with difficult emotions. So you don’t have to deal with them yourself or admit to the problem.

Even though it gets a bad rap these days, there must be an upside to projecting. Right? Why would it be built-in to your mind if it didn’t serve some purpose that benefits you?

Here’s what I think it is. Or at least how I’ve successfully used it in the past.

I was an angry kid. Which is weird when you think about it because everyone called me by my last name, Jolly. I digress…that’s a story for another day.

But this anger came in handy quite a few times.

Whenever I was threatened I could tap into it in a way that made people think twice. Or, give me the courage to do the right thing in a tough situation.

I never went full on rage with this anger. I controlled and directed at the source of the problem until it was no longer an issue.

I did the same thing with all of the haters in my life. People who told me I couldn’t do it or wasn’t good enough. Those who slammed doors in my face. And the folks who went out of their way to try and stop me.

Here’s where I think you can benefit.

I want you to take all of that negativity and turn it into motivation. Use it to drive your mission in life and business. Then keep your eyes on the ball and don’t let anyone distract you from achieving your goals.

When you show people that they significantly underestimated you as a person, it’s better than any revenge you could ever get.

And, you’ll be that much further ahead of your competition. Because I can guarantee you that 95% of them are on cruise control right now while the market is good.

This time next year, you’ll see them in your rear view mirror.

If you have any questions, just leave a comment or message me.

15/11/2018

[Agents] The Case for Rejecting Marketing Automation
=================
Before you gang up and beat me down for this opinion, first hear me out.

This is NOT about the tools that make your life easier like autoresponders and CRMs. I use those too. Instead, I’d like to focus on those programs and systems that you can purchase to do your talking for you.

That’s where your monsters lie.

Yet, so many people are spending large amounts of time and money to automate their messaging to the market.

And they do this because they bought into the lie of “Set it and Forget it.”

These folks have been sold a false bill of goods because there is no marketing system in the world that will work forever. That’s why they teach split (A/B) testing in marketing 101.

The market changes, people change and needs change. If you don’t keep up with this, your ads will soon smell like chunky milk.

Do marketing celebs like Gary V, Chris Smith and Seth Godin hire other companies to do their personal branding and marketing? Do they hide behind chatbots?

Forget that crap.

They are front and center of every message. And they teach people to do the same. That’s the secret sauce of success for most everyone who makes it in this industry.

No matter what form of media that you want to use, my book Kill Cold Calls will teach you what to say and how to say it to attract more customers that want to do business with you. Then when you back it up with world-class service, they will scream your name from the mountain top.

And the only place to get that book is here:

https://www.amazon.com/Kill-Cold-Calls-Generate-Marketing/dp/1543119123

Here’s what one digital marketing consultant, Trey Carmichael, said about the advice that I give, “Hey man I just wanna say that your tips in your group saved my ass when i was working with my last marketing client! I do plan on picking your book up soon also! Keep dropping fire Steve!”

Imagine what you could do when you pick up a copy of my book

Talk to you soon!

13/11/2018

[Agents] What you call quality, I avoid
====================
Several years ago, I received a call from a new prospect on the eve of a long holiday weekend. They needed to move by the end of the month and wanted to pay cash for a home that day.

Most agents would think they hit the jackpot with a quality lead.

Think again…

I spent the day finding opportunities that would work and sending them off to my new client. They only found one new listing that they really liked and I set up a showing. It was everything the buyer wanted in a home. She just wanted to get the blessing from her parents.

They arrived the next day and loved the home too. I thought this was a slam dunk until I broke out the paperwork.

💩 Then the shizzz hit the fan.

They were willing to sign the offer, but the parents refused to let their adult daughter sign the agreement to work with me. Their only reasoning was that they had never signed an agreement in the past.

Even though I explained why we needed to do this and they understood, they refused to sign out of principle.

So, I calmly said, “Thank you for your time, I need to get back to enjoying my holiday.” And headed towards the front door.

I’ve never seen someone change their stance so quickly. Now they were willing to sign but wanted to add some conditions to the agreement.

I refused to bow and said the only way I would sign the agreement if we made it conditional on this home only. If they didn’t buy this home, then we would go our separate ways.

I wasn’t doing this to be spiteful, I just wanted to cut ties with those who did not respect my time and expertise.

🤔 And it taught me a powerful lesson.

Many of the people who are “fast leads” are problematic clients. Some don’t respect you or your industry. Others will waste your time serving their needs. And a few will be the biggest headache you’ve ever had.

Not all leads are like this, but a large percentage of the “quick leads” will do this to you. And many people define “quality” by how fast they want to move.

I don’t want to work with people who will hire someone they don’t know at the last minute to make the biggest purchase of their life. I expect that they haven’t thought this all the way through.

I’d rather work with those that I’ve had the chance to get to know you. Those that have read what I write for several months. Those that have thought deeply about what they want and don’t want. Those who are looking for a trusted relationship.

Clients like this are better prepared for the obstacles that get in the way of their goals. They understand their choices, the consequences and are able to make better decisions.

This makes it a better experience for everyone. And in the end, that’s what we all want.

➡️ If you have questions on how to best do this in your business, feel free to hit reply.

Or better yet, pick up a copy of my book Kill Cold Calls.

https://www.amazon.com/Kill-Cold-Calls-Generate-Marketing/dp/1543119123

In it, I describe my complete marketing system and how I find the highest quality prospects in the lead haystack.

Talk to you soon!

06/11/2018

How Do You Know What To Write About?
========================
I get questions like these all the time.

How do you think of something interesting to write about every day? Where do you get your ideas from?

Maybe this story will help explain.

I was in Boston this week attending the NAR Annual convention. I had a meeting at one location and had to hurry across town to the next one. I walked with the crowd leaving the convention center to the shuttle stop. And saw that the line was impossibly long.

It was enough to fill two busses and I did not have an hour to wait for a seat.

Across the street was a Sheraton Hotel with a line of taxis waiting to take people places. And it made me think.

Why would I stand around for an hour, miss part of my meeting to save $7 on an Uber? Five minutes later, I was in a nice, warm car headed to make my next appointment.

Interesting ideas are all around for those who open their eyes and don’t have to follow the crowd. This is where I get all of my best writing fodder.

And I show you, how you can do the same in my book, Kill Cold Calls.

https://www.amazon.com/Kill-Cold-Calls-Generate-Marketing/dp/1543119123

Once you understand the type of stories your clients want to hear and know what is important to them, then the world will bring you more stories than you could ever tell.

I know what you are thinking right now: Can it really be this easy?

Or, can you really get your point across by sharing a story of standing in a shuttle bus line?

Yes, you can.

If you have any questions, just leave them in the comments.

Talk to you soon!

03/11/2018

This is what it takes to break through the noise in your market
======================
Earlier this week, I read a story in Inman on consumer preferences for real estate agents.

The study was funded by Engel & Völkers, an international brokerage with offices across the United States, and was focused on millennial consumers. Though it applies to everyone because it is based on proven marketing principles.

Here’s what they found.

- 80% of millennial, high earners would consider hiring an “Influencer” as a real estate agent.

Now, I know what you are thinking. What exactly is an influencer and how do I become one? An Influencer is someone who has established credibility online and can persuade people to take action.

Don’t expect to start sharing on social media and become an influencer overnight. It takes a consistent effort and time to cultivate an audience.

Most importantly, it takes entertainment.

Engel & Völkers Americas President and CEO Anthony Hitt said, “While you have to have the neighborhood knowledge, you also have to have a niche or distinguishing factor that blends this knowledge with entertainment or aspirational value that will make you a center of influence.”

Entertaining capture peoples attention. With all the noise in the market today, this has never been more important. Then when you have their interest, then it’s time to share your take on the best way to navigate the market.

“Info-tainment” as some call it, stands out from all the boring marketing focused on promises and production. Most people don’t believe your claims and don’t care about your numbers.

They care about their own dreams, desires, fears and concerns. And how you can help them.

They are never going to hear your message, let alone take action, if you sound like every other agent in your market.

For the past three years, I’ve been encouraging you to be more entertaining in order to build a business that makes your phone ring. Last year, I wrote a book outlining my complete marketing system based on these principles.

It’s called Kill Cold Calls and it’s for everyone who hates annoying their clients and prospects with crappy marketing tactics.

You can get your copy here:

https://www.amazon.com/Kill-Cold-Calls-Generate-Marketing/dp/1543119123

Talk to you soon!

30/10/2018

Do you want what this business lost?
================
There is a famous breakfast spot in Nashville, known world-wide for their pancakes.

It’s been around for 57 years and is an icon of Hillsboro Village, a historic neighborhood a few miles from downtown near Vanderbilt University.

Like the rest of the urban core, this neighborhood has changed dramatically in the last 20 years. Most of the long-time businesses that people loved are long gone. The one thing you could count on was the Pancake Pantry and it’s line out the door.

While there was always a wait, the line moved quickly and the food was worth it.

Until recently…

Last year, the restaurant sold to a new owner who brought fresh ideas to the business. The gains in efficiency resulted in the loss of the line.

That’s right…No more line out the door every day.

So, the newspaper ran a story about it to attract more business from people who live in Nashville. And, while I applaud the new owner wanting to make the experience better, I would execute it differently than portrayed in the article.

It’s for these two HUGE reasons.

People place more value on items that they cannot have. The message received as you drive by the line every day is more powerful than any advertisement that you could buy. And what do they think when the line suddenly disappears after new ownership?

As my friend, David Dutton said, “People want to get in the club they can’t get in.”

Just as important is your opportunity to stand out among the competition. Sunset Grille, Provence, Jackson’s, Boscos, Sam’s and so many other classic places are long gone. It’s a great opportunity to be the nostalgic place that everyone wants to visit when they come to town.

If you lose authenticity who knows what will happen.

Since most agents can’t have a physical line out their office door, the next best thing is a list of people wanting to do business with you.

In other words, your database.

When storms are on the horizon that big list will carry you through tough times.

My Facebook Ad Secrets course will show you how to quickly build a big list at a fraction of the cost charged by companies like Zillow and Realtor[.]com.

And I’ll include my book, Kill Cold Calls, which helps you make a connection with online leads, especially if you’ve had trouble in the past.

Best of All: You can save $75 on the course and get the book FREE if you purchase by midnight on Halloween.

https://insiders.teachable.com/p/facebookadsecrets/?product_id=787101&coupon_code=HALFOFF

This is your last warning.

At 12:00am sharp, this deal disappears like your friend at dinner when the waiter brings the bill.

Talk soon!

27/10/2018

[Agents] What has 2 legs, runs 24/7 and never gets anywhere?
=================
😂 “Real estate agents” was the answer that I shouted as I laughed out loud.

It’s my version of a riddle from the Batman TV series of the 1960’s. Like all good jokes, there is a slice of truth in it.

Almost every agent that I know wants more leads on these terms. They don’t want to pay big bucks for the leads AND they don’t want to have to do it themselves. So, they do a lot of marketing “type-things” and never get anywhere.

Well, I’m here to tell you it’s time to lace up the work boots or get your wallet out.

That’s right. You can’t get inexpensive leads that someone else generates for you. Because lead generation is a skill that most people can’t learn without some help.

➡️ Here’s where most agents mess up with Facebook Ads

1. They don’t know what to say
2. They don’t know where to deliver the message

Which eventually results in you quitting lead generation or being in a perpetual state of learning.

You probably have colleagues like this. Always reading books and participating in Fakebook groups. Yet, never implementing because they are afraid to fail again.

It sucks to feel that way.

I believe that the best marketing comes from your authenticity, that's why I don’t offer leads as a service. Instead, I want to give you the skill to do it on your own.

And as long as you are handy with the computer, it’s not that hard to learn.

You could do it as I did by spending tens of thousands of dollars (and hours) over the last five years. Or, you can buy my Facebook Ad Secrets course which will bring you up to speed in less than one day.

In the course, I solve your two biggest problems for lead generation.

First, I give you my Secret Facebook Ad Targeting formula. I’ve literally spent thousands of dollars working with experts and in testing. This formula consistently gets my ads to the right people so my cost is below average and my lead count is hight.

Second, I throw in a copy of my latest book, Kill Cold Calls. This book tells you exactly what to say to get people to see you as the local, real estate expert.

The course normally sells for $150 and the book is $20 on Amazon for the paperback.

And, I’m going to give you both for $75. But only through Halloween.

Here’s the link with the coupon code attached:

https://insiders.teachable.com/p/facebookadsecrets/?product_id=787101&coupon_code=HALFOFF

You’ll get instant access to the course, and I’ll mail the book to you, pronto.

If you have any questions, hit reply and I’ll get back to you right away.

Talk soon!

Agents Market Intel - Insiders

15/04/2020

04/01/2020

13/12/2018

11/12/2018

04/12/2018

28/11/2018

15/11/2018

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