JAM Direct

26/03/2024

Hope to see you there!

Register today for PDMI East, April 8-10, 2024, at Eden Roc Miami Beach.

08/06/2022

Some new advertising rules coming down.

The Federal Trade Commission plans a "start-to-finish reboot" to its guidance for digital advertisers, the agency said Friday.

31/03/2022

Valid? Or too small of a sample size?

For Facebook advertisers, this could provide more insight into your targeting and performance tracking.

11/03/2022

Monday, 3/14@3pm - join us at East for the Performance-Driven Marketing Institute - PDMI conference.

21/01/2022

How are you consuming media?

The key to unlocking CTV ad dollars is uniting audience-based buying with the high-quality, engaging content that TV has traditionally been known for.

01/06/2021

Honored and appreciative. https://tinyurl.com/jamdirect2021

21/01/2021

Interesting take... https://performinsiders.com/2021/01/uber-chief-claims-most-performance-marketing-is-pure-fraud/?fbclid=IwAR38yhLWTIT2N1HUZD1Jw3YGDSIm5HmDwwGU0r39DWqTGEQpuG-kKMhU0E8

Kevin Frisch, the former head of performance marketing and CRM at Uber, told the tale of how ad fraud (specifically attribution fraud) ate at least $100 million of Uber’s $150 million online ad budget… “We turned off 2/3 of our spend, we turned off 100 million of annual spend out of 150, and b...

08/10/2020

Thank you, Internet Marketing Association, for the Marketing Strategy award and honor.
www.tinyurl.com/jamdirect2020

SOUTH SALEM, N.Y. (PRWEB) October 08, 2020 -- JAM Direct honored as the IMPACT Award winner for Best Marketing Strategy and Use of Analytics at the Internet Marketing Association (IMA) 2020 Awards.

23/09/2020

Good news...?

The long-standing rule had been shifted to less stringent over the years, with this week marking their complete abandonment of the 20% text rule.

27/08/2020

How might this impact your marketing campaigns?

Facebook had previously warned that iOS 14 could impact its advertising business, but the company's blog post on Wednesday outlined just how specific that impact could be. The Facebook Audience Network allows mobile software developers to provide in-app advertisements targeted to users based on Face...

09/08/2020

And yet another way (not) to get reviews...

The Better Business Bureau is warning consumers to be on the lookout for a scam in the U.S. that involves an unknown sender shipping boxes of unordered merchandise from online retailers, including Amazon.