3Sixty Insights (2026)

12/08/2026

Misconduct does not just impact individuals. It creates ripple effects across entire organizations.

Even a small percentage of misconduct can lead to major productivity loss, increased turnover, and broader cultural challenges. This is where FAMA plays a critical role.

By analyzing publicly available online behavior, FAMA helps organizations detect early warning signs across categories like harassment, violence, and intolerance, allowing leaders to act before issues escalate. https://hubs.la/Q04q9WxD0

Smarter hiring starts with better signals.

This infographic outlines the rising risk of workplace misconduct and the growing limitations of traditional hiring methods in identifying it. With misconduct rates increasing year over year and even small incidents driving significant impacts on productivity, retention, and culture, organizations n...

12/08/2026

Enterprise software pricing has historically aligned to predictable units of consumption. Seats, transactions, storage, API calls. AI breaks that symmetry.

When intelligence becomes embedded in workflows, pricing shifts toward access to capability rather than access to functionality.

The result is a pricing environment defined by three tensions:

Fixed seats versus variable AI consumption
Feature access versus model access
Activity-based pricing versus outcome-based expectations

This is where friction is emerging in procurement conversations. Buyers are no longer evaluating software purely on scale or feature depth. They are evaluating how much intelligence they can activate within their existing operational footprint.

The strategic question for vendors is no longer how to monetize usage efficiently, but how to structure pricing around increasingly autonomous systems that do not conform to traditional usage curves.

Kyle James, 3Sixty Insights

This Analyst Insight examines how artificial intelligence is reshaping SaaS monetization by introducing what can be defined as “AI access pricing,” a new pricing axis centered on intelligent work ex*****on rather than human users alone. The analysis explores how SaaS pricing has historically evo...

12/08/2026

In Dylan Teggart’s case study on Italian Fiesta Pizzeria’s use of Insperity HRCore™ solution, payroll administration shifted from a multi-day process to a matter of hours.

Three outcomes stand out:

• Payroll processing reduced from two full days to approximately two hours
• Administrative capacity was redirected toward core business operations
• Leadership regained meaningful time previously absorbed by manual payroll corrections

The implication is not incremental efficiency. It is structural time recovery that changes how small businesses allocate attention and resources.

Italian Fiesta Pizzeria, a fourth-generation family business operating five locations and employing 160 workers, transformed its payroll and HR operations after years of persistent problems with its previous provider. Faced with incorrect W-2s, inaccurate tax tables, missing PTO balances, weeks of m...

12/08/2026

Kyle James explores how the web is evolving to serve not just humans but AI agents, creating a new dual interface layer in enterprise workflows. As Nithya Lakshmanan, SVP of Product at Outreach, shared, “For years, Outreach has been designing AI to take action inside revenue workflows. As AI agents become more prevalent, the next evolution is ensuring those systems can interact securely and programmatically across tools. Human sellers and agents operate with trusted context and playbooks anywhere.” This perspective reinforces Kyle’s insight that workflow platforms must be accessible programmatically while maintaining structured, governed, and secure systems to remain competitive.

In “The Web Is Forking Again,” Kyle James argues that the internet is evolving into two parallel layers: one designed for human users and another optimized for AI agents that consume structured data programmatically. This shift mirrors past transitions, like mobile, but emphasizes machine-readab...

12/08/2026

Behavioral intelligence is rapidly becoming a critical layer in modern hiring strategies. In this research, Dylan Teggart explores how organizations are moving beyond traditional screening methods to better understand candidate risk before day one.

Fama plays a key role in this shift, helping employers surface publicly available digital signals that may indicate potential misconduct. The result is a more proactive approach to protecting culture, reducing risk, and improving quality of hire.

This is a clear signal that hiring is no longer just about qualifications, it is about behavior, patterns, and long-term fit.

Behavioral intelligence and social media screening are emerging as critical tools for identifying candidate risk before hiring, addressing gaps left by traditional methods like résumés and interviews. Solutions such as Fama analyze thousands of public data sources to detect patterns linked to misc...

12/08/2026

The Workforce Strategy and HR Enablement research agenda authored by Nicole Roberts centers on one critical idea: AI adoption is not primarily a technology shift. It is an organizational design and leadership challenge.

The agenda explores workforce planning maturity, HR functional transformation, manager effectiveness, data driven decision making, and the evolution of HR systems from transactional tools to strategic enablers. It also considers the pressures facing HR teams, including regulatory oversight, multi site complexity, and private equity performance expectations.

Nicole’s contribution provides a grounded, operator informed view of how HR can move from reactive support function to strategic driver of workforce performance in an AI enabled enterprise.

Nicole Roberts’ research agenda examines how workforce strategy, HR enablement, and HR technology are evolving as AI and automation reshape how work is performed and managed. The research focuses on enabling managers to lead effectively at scale, connecting skills and leadership capability to meas...

11/08/2026

3Sixty Insights has published the 2026 Go-to-Market B2B Research Agenda, by Analyst Kyle James.

We’re now looking to connect with end-users who have real-world experiences that align with the themes of the agenda — from operational efficiency and AI-enabled GTM to customer success as a growth engine.

If your team has stories or insights from your GTM journey that reflect these trends, we’d love to hear from you. Your perspective could help shape the next wave of research and thought leadership.

Reach out to share your experience:

Theis2026 Go-to-Market B2B Research Agenda explores how efficiency, authenticity, and AI collaboration are reshaping modern revenue organizations. Building on insights from 2025, this year’s focus highlights five major shifts: the move toward efficiency as the dominant GTM operating model, the gro...

11/08/2026

Data has never been more abundant, yet ex*****on remains one of the biggest challenges for GTM organizations.

In his Solution Spotlight, Kyle James explores how ZoomInfo is moving beyond traditional sales intelligence and toward context-driven orchestration.

Three themes stand out:

• Context matters more than isolated signals. Intent, engagement, organizational changes, and workflow data become more valuable when viewed together.

• Revenue orchestration is changing how GTM teams operate. Success increasingly depends on coordinating sales, marketing, and operations rather than optimizing individual functions.

• AI is becoming a layer for decision support. The focus is shifting from simply automating tasks to helping teams identify the next best action.

ZoomInfo's evolution highlights a broader market shift as platforms compete to turn information into coordinated ex*****on.

This Solution Spotlight examines how GTM teams are moving from fragmented, tool-specific signals to unified, context-driven orchestration, using ZoomInfo as the primary example. It argues that the core challenge in modern revenue systems is no longer data availability, but the inability to synthesiz...

11/08/2026

As digital natives make up a growing share of the workforce, online behavior is becoming a powerful indicator of workplace conduct.

Traditional hiring methods often overlook this data. FAMA bridges that gap by leveraging AI driven insights to assess behavioral patterns and ethical alignment.

The result is more informed hiring decisions, reduced risk, and stronger organizational alignment from day one. https://hubs.la/Q04q9Wzz0

Behavioral intelligence is not optional. It is becoming foundational.

This infographic outlines the rising risk of workplace misconduct and the growing limitations of traditional hiring methods in identifying it. With misconduct rates increasing year over year and even small incidents driving significant impacts on productivity, retention, and culture, organizations n...

11/08/2026

In her work at 3Sixty Insights, Nicole Roberts examines why manager enablement is emerging as one of HR’s most important strategic focus areas. Organizations have invested heavily in leadership training for years, yet many managers still struggle to translate expectations into daily practice.

This Analyst Insight explores how performance management complexity, AI adoption, and capacity constraints are forcing HR teams to rethink how managers are supported. Insights from Jeff Smith, COO at 15Five, point to a future where enablement is built into systems of work rather than delivered as periodic instruction.

For HR leaders, the opportunity is clear: design environments where good management behaviors are reinforced every day.

This Analyst Insight argues that manager enablement is shifting from a training-centric initiative to a system design challenge for HR. As organizations face growing pressure from AI adoption, expanding HR responsibilities, and persistent gaps in manager effectiveness, traditional leadership develop...

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