Catherine Elizabeth Marketing & Creative, LLC

26/06/2020

23/12/2019

I see this happen a lot on client websites: mostly where images are being called via http rather than https. But if you’re not using an SSL certificate at all yet, now’s the time! 🔒

Google announced that Chrome will block mixed content in steps beginning December 2019.

12/12/2019

Great advice, and these are so simple to follow. Print it out and keep it on your desk. 😉

Great advice!

21/05/2019

I wanted to share this because a) it’s a great example of how much of an asset good customer service is to your business, and b) I’m still laughing at myself for falling for this.

When I was in college, I was inducted into the leadership honor society Omicron Delta Kappa, and I haven’t thought much about it since. I vaguely remember them calling me for current contact information around 2006 or so, but that's it.

Then I started getting these emails a few months ago, every week reminding me it was time to update my info and making it sound SO IMPORTANT. So I did what I usually do and ignored them. But they KEPT COMING. And finally, I was like, “All right, all right, just stop emailing me!” And I called.

This is where they get you. I wondered why they didn’t have a simple online form to do this, and this is why—they need you to call and talk to one of their representatives because they know you will never agree to buy their insanely expensive alumni directory otherwise.

And that brings us to Sharon. Sharon was everything you want in a CSR, and I wasn’t kidding when I said in my feedback that I hope she gets a commission on this. She was so friendly and engaged throughout the whole update process that when it came time to hit me with the “So would you like to reserve your copy for two payments of $200?” I thought... well played. You have done such a good job here, I honestly don’t want to say no.

Do I need the damn thing? Of course not. It’ll sit on my bookshelf and look pretty. (I assume; for $400 it better be pretty.) But it will be a good reminder of how marketing SHOULD work.

14/03/2019

It’s funny because it’s true. 😄😭

Hilarious. Too bad they all resonate 🙃

14/02/2019

I hope that I’m mistaken in my assumptions this morning, but in case I’m not:

Every morning I drive by Temple Beth Or Montgomery on my way to work, and today I saw something unusual. Instead of the small banner advertising the upcoming Montgomery's Jewish Food Festival, I saw two people—one of whom was a police officer—standing there looking at an empty frame.

I would prefer to believe that it’s somehow missing by accident—maybe a car hit it overnight? Though I didn’t notice any tracks. Because if someone did this deliberately, it’s so disappointing. I thought our town was better than that.

Regardless, I would be more than happy to have a new banner printed for you. Just say the word!

08/01/2019

Really not a bad marketing decision. Btw, the TSA Instagram is unexpectedly awesome; you should follow it.

The Transportation Security Administration is recruiting a few good floppy-eared dogs, which officials say look friendlier when screening passengers and baggage.

05/01/2019

Fun fact: I’m a serial plant murderer. 🌱🔪 I’ve killed every plant I’ve ever owned, including at least three potted bamboo. I finally told my mother to stop giving them to me as house-warming gifts because, well, I move a lot, and it just seems cruel.⠀
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BUT. Apparently, if I leave my car out in the rain for a week, weeds will begin to sprout out of the TRUNK OF MY CAR. They’re tall enough that I had just registered their presence over the back edge of the trunk before I opened it, leaving me JUST enough time to think, “What the hell...” and then... Well, I found I’ve got my own little in there. 🤦‍♀️⠀
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But not to worry. I’m pretty sure I crushed them when I closed the door, so my record is safe.

07/12/2018

I fully support this choice. 💗

14/11/2018

Pro tip: Just assume that any info you share with Facebook can be used. Somehow. For instance, if you’ve provided them with your phone number in order to use two-factor authentication, they’re totally using it for ad targeting purposes. 👍 (And no, other places don’t do this.)

https://mklnd.com/2FiKnSk