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Spectrum Reach We help advertisers reach the right audiences across TV and online. Ads That Work.

23/09/2026

Thirty seconds.

It seems short. But with the right creative, thirty seconds can tell a story of trust, bravery, and triumph. This ad for Fun Spot America, produced by our creative team Kernel, took home a Gold ADDY Award and a Bronze Telly for doing just that.

Great stories make great creative.

🎤 Rockin' for a good cause! Some members of our team hit the stage at the 21st Annual CAREoke for the Kids Charitable Ev...
22/09/2026

🎤 Rockin' for a good cause! Some members of our team hit the stage at the 21st Annual CAREoke for the Kids Charitable Event to benefit The Valerie Fund bringing our best and loudest rendition of "Teacher's Pet" from School of Rock.

Some of our favorite work happens off the clock. We're proud to sponsor an event that brings our community together for such an incredible cause. Thank you to everyone who came out to support, moments like this remind us why community matters.

"Transparency is the tiebreaker” That’s what CTV buyers told us in our new study with eMarketer. Trust isn’t a soft metr...
17/09/2026

"Transparency is the tiebreaker”

That’s what CTV buyers told us in our new study with eMarketer. Trust isn’t a soft metric anymore – it's driving real budget decisions. 🤝

đź”— See what 239 buyers have to say via TVREV https://ow.ly/199S50ZORgn

Content consumers spent an average of 141 hours with the Spectrum TV App in July, making it the #1 streaming service fo...
17/09/2026

Content consumers spent an average of 141 hours with the Spectrum TV App in July, making it the #1 streaming service for 62 months in a row!

Today is Spectrum Day! Cox Media is part of Spectrum Reach! Now it’s one company with local expertise across every ma...
16/09/2026

Today is Spectrum Day! Cox Media is part of Spectrum Reach! Now it’s one company with local expertise across every market we serve. We’re excited for what’s ahead. Smarter advertising, better results. Ads That Work.​

15/09/2026

In our last episode, Erin broke down the VAB's take on deterministic vs. probabilistic data: the certainty of known matches vs. the massive scale of statistical signals.

So which one wins? According to Mike, Mgr, Field Research at Spectrum Reach, neither has to. 🤝

In this episode of Data Within Reach, Mike unpacks the Hybrid Approach, using deterministic data first, with a probabilistic fallback that keeps your campaign moving when a direct match can't be made. The result: less wasted ad spend, bigger reach, and precision targeting that holds up even in a fragmented ecosystem.

Watch below to see how the two methods work together 👇

We’re proud to share that we’ve been named a finalist in the AdExchanger Awards for Best Data-Driven CTV Campaign. Toge...
14/09/2026

We’re proud to share that we’ve been named a finalist in the AdExchanger Awards for Best Data-Driven CTV Campaign.

Together with Gracenote, we helped Rain the Growth Agency close the CTV content data gap using transparent, show-level data to optimize campaign performance, delivering:

📲4X better outcomes vs. app bundle targeting

đź“Š8x better outcomes vs. genre targeting

đź”— See the full case study to see how we made it happen: https://www.spectrumreach.com/case-study/rain-growth-agency

Stay tuned for our presence at the ceremony!

10/09/2026

This summer, our interns brought fresh ideas, strong collaboration, and meaningful contributions to teams this season — and now, we’re excited to spotlight Ava Kornegay from Los Angeles, CA! 🌟

Ava, a student at the University of California, Los Angeles (UCLA), joined us with a passion for marketing and communication, gaining invaluable hands-on experience working collaboratively across departments.

Thank you, Ava, for your hard work, curiosity, and impact this summer. We’re excited to see where your journey takes you next!

Watch Ava’s biggest takeaways from the internship experience. ➡️

Small business growth doesn't happen on its own- it takes strong community connections, smart financial planning, and th...
09/09/2026

Small business growth doesn't happen on its own- it takes strong community connections, smart financial planning, and the right approach to managing risk.

At the Pay It Forward Small Business Seminar in Tampa, our VP of Regional Ad Sales, Jeff Stone moderated a timely conversation with Rich Smith of Florida Chamber of Commerce, Gerhard Toth of GTE Financial, Michael Haupt of Blue Star Insurance, and Avril Stinson of the Tampa Bay Chamber.

The conversation surfaced three critical priorities for small businesses:

🤝 Build partnerships that create opportunity

đź’˛ Strengthen financial foundations for the long term

🌱 Invest in the protection, visibility and resources needed to stay resilient.

When business leaders, financial institutions, and community organizations work together, everyone has a role in creating a stronger local economy. đź’Ş

đź”— Click here to learn more about our Pay It Forward Program: https://www.spectrumreach.com/pay-it-forward

🚀 CTV is evolving- and advertisers are asking smarter questions about transparency, measurement, frequency, and outcomes...
08/09/2026

🚀 CTV is evolving- and advertisers are asking smarter questions about transparency, measurement, frequency, and outcomes.

We partnered with EMARKETER on a new report exploring what today's leading CTV buyers prioritize and how MVPD and addressable solutions can help meet those needs.

đź“– Read the report and explore the latest insights on the future of CTV buying here https://ow.ly/U0Kt50ZJzg3

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Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00

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