C-4 Analytics

16/04/2026

So what are those signals, specifically?

Our QCIS research found that shoppers are using AI to synthesize reviews, compare dealer pricing, and find nearby inventory. The dealers who get recommended are the ones with clean, consistent data, strong local listings, and third-party content that AI systems can actually parse.

It's not about gaming an algorithm. It's about having the fundamentals in place across your entire organic presence so that when a shopper asks AI where to buy, your dealership is part of the answer.

Full report on our website: https://hubs.ly/Q04crLML0

09/04/2026

Your buyers are on TikTok right now researching their next vehicle. 80% say the platform makes them more confident about their purchase.

Art Pier from C-4 Analytics and Ryan Copacia from TikTok sat down to talk about what that means for your dealership. Watch the fireside chat:
https://hubs.li/Q04bgX8Q0

03/04/2026

At C-4 Analytics, we talk a lot about moving the needle. Last night at the Boys & Girls Club of Metro North Dodging for Dollars event, our team did exactly that.

We are proud to announce that we were the number one fundraising team, bringing in $7,901 to ensure local children have access to vital programs regardless of financial standing.

On the court, it was a battle. We won the standard series 3-2 against a tough CM&B squad. Though the final trophy was awarded to them, the real win happened off the court.

The energy, the competition, and the community support were all for one goal: supporting the 650 children who rely on the Boys & Girls Club every day.

Thank you to everyone who played, donated, and supported the C-4 Analytics team throughout the night. We will see you back on the court next year.

31/03/2026

C-4 Analytics was founded on a competitive spirit. On April 2nd at 5 pm, we are putting that drive to work on the dodgeball court for a 3-0 repeat.

We have been a long-standing partner of the Boys & Girls Club of Metro North because they deliver tangible results for the kids in our community. We are heading to 15 Dale Ct in Stoneham to compete, but the real win is hitting our fundraising goal for their programs.

Whether it is a major contribution or a small donation, every bit helps ensure no child is turned away due to financial hardship.

Help us move the needle for a great cause here: https://hubs.li/Q0493Q0K0

24/03/2026

You do not need a production crew to sell cars on TikTok.

One of the biggest myths in automotive marketing is that you need a massive budget to make video work. Art Pier (C-4 Analytics) and Ryan Copacia (TikTok) are debunking that on April 8.

As Art puts it, all you really need is an phone and a hook.

Buyers do not want polished commercials anymore. They want to see the massage seats. They want to see the trunk space. They want to hear from real people they can trust.

Ryan shared that 51% of buyers are now selecting their vehicles based on what they see during their "scroll" time. If your cars aren't in that feed, you aren't even in the running.

Join us for a transparent conversation about the new car-buying journey.

Save your spot: https://hubs.li/Q0486lf60

20/03/2026

If you are looking for a new career move in the Wakefield, MA area, here is a tour of where we spend our days!

We believe that the environment you work in matters just as much as the work you do. From collaborative lounges to a kitchen that is never empty, C-4 Analytics provides a professional yet relaxed atmosphere for our team to grow.

Check out our open positions here: https://hubs.ly/Q047Dk530

18/03/2026

Every vendor at every conference is selling you on AI search right now.

Here's what the data actually says about where your dealership traffic is coming from in 2026, and what a disciplined strategy looks like when everyone else is chasing the headline.

Full article below:
https://hubs.li/Q047bKzp0

17/03/2026

Most dealers know something's off with their digital marketing. Few know exactly where.

We break down the 6 areas every dealership should audit and what good actually looks like in each one.

If you're not sure how your dealership stacks up, that uncertainty is the gap.
Full article in the link below.
https://hubs.li/Q0477FKW0

02/03/2026

Your Shoppers Are Telling Amazon Exactly What They Drive. Are You Listening?

Ever wonder how Amazon knows exactly which windshield wiper or floor mat fits your car? It’s because of Amazon Garage, a massive database of year, make, and model data provided directly by shoppers.

In this clip from NADA 2026, Marty Tremain (Sr. Account Executive at Amazon) explains how this first-party data is captured and how it’s becoming the ultimate tool for dealership conquesting.

Want to see how to use this data to find in-market buyers in your PMA?

Join Marty and Art Pier (VP, Media Strategy, C-4 Analytics) this Wednesday, March 4th at 2:30 PM ET for the full breakdown. We’ll be discussing how to turn these signals into showroom visits and revealing our new FordDirect partnership.

https://hubs.li/Q04597g80

27/02/2026

Big wins from NADA!

C-4 Analytics’ own DJ was on hand to present Joe with our Grand Prize video tech package! This tech package, featuring a DJI drone and pro video tools, is designed to help dealers create high-impact, professional video content right on the lot.

Video is a game-changer for any rooftop, and we can’t wait to see the cinematic content Joe creates with these new tools. Congrats, Joe!

27/02/2026

Art Pier joined TikTok at NADA 2026 to dispel the myth that dealers need a massive creative budget or a professional film crew to see results on the platform. The reality is that authenticity and trust outperform high-end production every time.

It is about showing the features people actually care about in your own voice, rather than over-polishing the message. If you have a smartphone and a unique way to grab attention in the first few seconds, you have everything you need to start building trust with the next generation of buyers.

Check out Art's advice for resource-trapped dealers in the clip below, and watch the full panel on our YouTube channel here:

24/02/2026

Data breaches in automotive are becoming more sophisticated. Vishing attacks, MFA bypasses, and social engineering are no longer edge cases, they're happening to companies across this industry right now.

We wrote this guide last year because we believe protecting our dealers' ad accounts and customer data is as important as the campaigns we run. If you haven't already asked your marketing partner these 6 questions, now is a good time.

Is your dealership's digital data truly secure?
Find out:

Worried about a security breach? Ask your provider these 5 questions to protect your dealership's data and assets.