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C-4 Analytics Command. Captivate. Close. Cultivate. Advanced Automotive Marketing for a Digital-First World We take the guesswork out of advertising.

We are a full-scale advertising and digital-marketing services company. We don’t over-promise – we over-deliver. We provide real value to our clients because we really value them as partners. We love Google, but would never neglect Bing. We innovate, educate and instigate. We are forward-thinking, but we learn from the past. We are results-driven and our strategies drive results. We are proud to set trends in digital marketing and with our patented dance moves. We were denied a patent for those dance moves. We love the practical applications of psychology to marketing, but aren’t above a good practical joke. We are team players but want to help you crush your competitors.

Every few months, a new acronym shows up in your inbox with a price tag attached. AEO, GEO, LLMEO, AIO.AI search runs on...
01/10/2026

Every few months, a new acronym shows up in your inbox with a price tag attached. AEO, GEO, LLMEO, AIO.

AI search runs on SEO fundamentals.

Ben Carsley, VP, Content & SEO, and Melyssa Cantor, AVP, SEO & AI Search, explain how search engines, answer engines and LLMs like ChatGPT find information. They also explain why 80 to 90% of what works in AI search is what has always worked in SEO.

What changed is measurement. They walk through the reports that show your AI visibility when fewer searches end in a click, including Google Search Console's Generative AI Performance Report and Microsoft Clarity.

Watch the webinar here:
https://hubs.li/Q04yX8Vk0

That's a wrap on Digital Dealer Detroit!Thank you to everyone who stopped by the booth. The conversations were direct, s...
24/09/2026

That's a wrap on Digital Dealer Detroit!

Thank you to everyone who stopped by the booth. The conversations were direct, specific and worth the trip, which is exactly what we hope for at a show like this.

And thank you to our team on the floor. Two days of back-to-back conversations takes real energy, and they brought it.

Cost per click can drop 30% while cost per sale doubles. Impressions can climb all year while market share slips. A mark...
22/09/2026

Cost per click can drop 30% while cost per sale doubles. Impressions can climb all year while market share slips. A marketing report can show green arrows in every column and still leave the most important question unanswered.

Our newest article covers the three numbers that actually measure performance, what a report should show before any channel breakdown, and the questions worth asking your current partner out loud.

https://hubs.li/Q04x_B3R0

Every year, we continue the tradition of honoring our co-worker and friend, Phil Murphy, by making a positive impact in ...
21/09/2026

Every year, we continue the tradition of honoring our co-worker and friend, Phil Murphy, by making a positive impact in our community, just as he did for so many.

This was the 9th Phil It Up day of service, and the first one where some of our Ann Arbor team made the trip out to join the Wakefield office.

Together they spent the day at the Boys & Girls Club of Metro North working through clean-up and capital projects, which covered landscaping, mowing, painting and repairs. The afternoon belonged to the kids, who got a carnival and a dunk tank that five of our team members volunteered to sit in while the kids took aim.

A couple of our Ann Arbor team members stayed closer to home and returned to Ronald McDonald House Ann Arbor, where they've volunteered in past years.

Our Chicago team went back to the Greater Chicago Food Depository for a morning repack session, as they have for several years running.

Remote employees spent the day giving time in their own communities across the country.

Altogether we logged more than 520 volunteer hours and raised $7,835 against a $7,000 goal.

Phil was competitive, generous and impossible not to like, and nine years on the day still looks a lot like him. 🍀💚

Last-click attribution gives all the credit to whatever a shopper touched last, usually a branded search, and erases eve...
18/09/2026

Last-click attribution gives all the credit to whatever a shopper touched last, usually a branded search, and erases everything that created the interest in the first place.

Art Pier, our VP of Media Strategy, and Ryan Copacia, Principal of Automotive at TikTok, break down what the buying journey looks like now and how to measure marketing contribution when last click stops telling the truth.

Digital Dealer, Room 320. Tuesday, September 22, 4:30 to 5:15 PM.

Can you name your cost per sale by channel? Not cost per lead. Cost per delivered unit, from ad click to CRM close.NADA ...
16/09/2026

Can you name your cost per sale by channel? Not cost per lead. Cost per delivered unit, from ad click to CRM close.

NADA puts average ad spend at $739 per vehicle sold, with roughly 75% of it going digital. Close to 31% of it goes to waste.

We break down what a program looks like when it is built to sell cars instead of generate charts, including five questions worth asking your current provider.

https://hubs.li/Q04xznKP0

Digital Dealer is in Detroit this year, and it's hard to think of a better place to talk about selling cars.The C-4 Anal...
15/09/2026

Digital Dealer is in Detroit this year, and it's hard to think of a better place to talk about selling cars.

The C-4 Analytics team will be at Booth 314 both days, September 22-23. Bring your hardest question about your dealership's marketing!

We're excited to announce that we've been named a North America finalist in three categories at the 2026 Microsoft Adver...
04/09/2026

We're excited to announce that we've been named a North America finalist in three categories at the 2026 Microsoft Advertising Partner Awards: Omnichannel Performance Partner of the Year, Rising Partner of the Year, and Trailblazer of the Year for Trevor Spiro, our VP of Performance Media.

Congratulations to our team, and thank you to the dealer partners who let us do the work!

How much of your marketing plan is built on data, and how much is built on what a vendor told you?Insights is our librar...
07/08/2026

How much of your marketing plan is built on data, and how much is built on what a vendor told you?

Insights is our library of everything we learn working inside hundreds of accounts every week. Research, results, and strategies you can put to use.

Dive into the full library:

https://hubs.li/Q04sgRfT0

We asked 1,001 in-market car shoppers about brand preference this quarter, and the most common answer was that they don'...
03/08/2026

We asked 1,001 in-market car shoppers about brand preference this quarter, and the most common answer was that they don't have one. No preference at all came in at 35%, ahead of both foreign and domestic makes, and it holds among the shoppers closest to buying.

The Q3 2026 QCIS report covers what else moved. SUV interest climbed more than six points to 45%, hybrid consideration now leads pure EV by nearly three to one, and half of shoppers cap total out-the-door price at $35,000 or below. Only about one in six would buy the right vehicle if it came in $100 a month over budget.

Read the full findings and the four moves we would make this quarter:
https://hubs.li/Q04rFQlG0

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Tuesday 09:00 - 17:30
Wednesday 09:00 - 17:30
Thursday 09:00 - 17:30
Friday 09:00 - 17:30

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