Social Nickel

16/04/2026

The recognition honors the marketing campaign for Logic Ag Marketing's Bushels and Beef Farm Tour, based in Alta, Iowa.

Selected from a competitive group of entries, Social Nickel was recognized for creatively building and launching a brand-new farm tour—developing and executing a comprehensive marketing campaign featuring engaging video, photography, and digital advertising initiatives to drive awareness and attendance.

Social Nickel wins a 2025 Hashie Award for Best Overall Marketing Campaign, recognized for its innovative Bushels & Beef Farm Tour campaign for Logic Ag Marketing.

30/03/2026

This post explains SIX effective strategies to help your business increase visibility and credibility through ranking in AI overviews.

Google AI Overviews are changing how customers find your business online. Learn six effective strategies businesses can use to improve rankings and credibility.

27/03/2026

No matter what type of business you have, there are ways to leverage social media to increase sales. By creating engaging content, managing your social media accounts effectively, and using social media tools, you can reach new customers and grow your business.

How Businesses in Des Moines Can Leverage Social Media to Increase Sales

26/03/2026

At Social Nickel, we see this fact play out in client conversations every week, with almost everyone stressing that competing for online attention is getting tougher by the day.

But shorter attention doesn’t mean less opportunity. With the right strategy, you can use snackable content to capture a busy audience and build real engagement.

Let’s show you how to do just that.

Want to create snackable content that captures attention and drives results? Learn practical steps to plan, write, and repurpose short content that converts.

25/03/2026

The average person might be spending 2 hours 21 minutes on social media per day, but standing out on Facebook has become more challenging for businesses in Des Moines and across Iowa than ever.

Struggling to stand out or seeing low engagement with Facebook Ads? Learn 7 ways to use user-generated content to lower your acquisition costs and improve ROI.

24/03/2026

If you run a business in Des Moines or anywhere in Iowa, you want content that brings in local traffic and real customers. A few years back, good writing used to be about clarity and personality. Then, it had to carry those strengths while meeting technical search engine standards.

Now, with half of the consumers (50%) using AI-powered search as a starting point and AI summaries expected to rise to more than 75% Google searches by 2028, you must also focus on AI content optimization.

How do you write for people and machines at the same time? This guide shares SEO content writing tips and AI content optimization techniques to improve search rankings.

03/03/2026

We just published a new blog post at Social Nickel on how to create “snackable” content that actually captures attention (and drives real engagement).

Here are a few quick takeaways you can put to work today:

✅ Start with one clear message
✅ Use visuals that stop the scroll (photo, graphic, or short video > plain text)
✅ Keep text short + punchy (lead with what matters, cut fluff, make it skimmable)
✅ Build mobile-first (big text, fast loading, no squinting)
✅ Make it easy to share (prompts, polls, questions, tag-a-friend style hooks)

If you’re a local business trying to compete for attention (without posting 24/7), this will give you a simple framework to create content people actually consume.

What format is working best for you right now — Reels, carousels, or single-image posts?

Full post in the comments:

Want to create snackable content that captures attention and drives results? Learn practical steps to plan, write, and repurpose short content that converts.

27/01/2026

Everyone is seeing new search results powered by Google AI overviews.

This update is changing how people find information and choose who to trust online. If your brand depends on search traffic, ranking in AI overviews is now as important as using social media to promote your business.

These AI-generated summaries pull information from top sources and display it above the usual search results. Research shows that 87.6% of AI Overviews appear in the #1 position. For Iowa-based businesses and beyond, this means showing up in these summaries can drive more calls, leads, and walk-ins than ever before.

This post explains SIX effective strategies to help your business increase visibility and credibility through ranking in AI overviews.

Google AI Overviews are changing how customers find your business online. Learn six effective strategies businesses can use to improve rankings and credibility.

31/10/2025

Forget the tricks. This Halloween, we’re serving up sweet marketing treats 🍬

Social, SEO, and ads that actually work (and don’t suck the life out of your budget 🩸).

18/10/2025

Small business owners: You don't need a full marketing team. You need the RIGHT marketing partner.

Google ads ✓
Meta ads ✓
Content strategy ✓
Social media management ✓

Social Nickel = Your strategic marketing team, minus the overhead.

17/10/2025

Ready to stop guessing and start growing?

Social Nickel takes the mystery out of digital marketing for small businesses.

✅ Paid ad campaigns that target the right audience
✅ Social media content that tells your story
✅ Content calendars that keep you consistent

Whether you're just starting or ready to scale, we meet you where you are.

Let's talk about your marketing goals. Drop us a message or visit socialnickel.net

15/10/2025

🎯 3 Signs You Need a Marketing Partner (Not Another DIY Tutorial)

1. You're posting sporadically because "you'll get to it later"
2. Your ad spend isn't bringing in the customers you expected
3. You spend more time Googling "how to market my business" than actually marketing

Small business owners don't need more on their plate—they need Social Nickel.

We handle Google ads, Meta ads, social content, and strategic planning so you can focus on your actual business.