Our Town America

27/08/2026

New movers spend over $9,000 in their first year choosing where to shop, eat, and do business—and those first choices often turn into long-term loyalty.

With category exclusivity, only one business per category appears in each personalized Welcome Package. That means less competition and more attention for your offer.

Learn how to reach new movers before your competitors do.
📥 Download the free New Mover Marketing Guide.
https://www.ourtownamerica.com/new-mover-marketing-guide/

26/08/2026

A mailbox impression is valuable. Knowing what happens next is even better.

With TruTrak®, Our Town America advertisers can track certificate activity and gain greater visibility into how their New Mover campaign is performing.

From the mailbox to the customer visit, we help businesses connect the dots between marketing and response.

Want to see the opportunity in your market? Check ZIP Code availability and discover how many new customers you could be reaching each month. https://www.ourtownamerica.com/new-mover-zip-codes/

25/08/2026

How much should your business actually spend on marketing?

The better question might be: How many new customers do you want and what is each one worth?

A smart marketing budget isn't just about spending a percentage of revenue. It's about investing in strategies that consistently bring new customers through the door.

And don't overlook an audience entering your market every month: new movers.

They’re choosing new restaurants, dentists, mechanics, salons, home service providers, and more, often before they've established local favorites.

Your marketing budget should buy customers, not just exposure.

Read our latest blog to learn how to build a smarter customer acquisition budget:
https://www.ourtownamerica.com/2026/08/18/small-business-marketing-budget/

Learn how to build a small business marketing budget based on growth goals, customer acquisition, lifetime value and ROI.

24/08/2026

The moving truck is gone. The kitchen is still in boxes. What’s for dinner? 🍕

For a new family, that first local pizza order can be the beginning of a new routine. It’s one reason pizza is one of the strongest-performing categories in the Our Town America New Mover Program, with participating businesses seeing 20–30% redemption rates.

From major franchise brands like Little Caesars to independent, family-owned pizzerias, we help pizza businesses of all sizes reach new residents at exactly the right time, before they’ve chosen their new go-to spot.

And with category exclusivity by ZIP Code, you have the opportunity to reach them before your competitors do and start building loyalty from the very first order.

🍕 Be the first local favorite they discover.
https://www.ourtownamerica.com/new-mover-marketing/

20/08/2026

Growing a dental practice starts with being visible when patients are looking for a new provider.

For new movers, that often happens soon after they arrive, when they’re rebuilding routines and searching for a dentist they can trust.

Our Town America helps practices reach them at this key moment with compelling new-patient offers and category exclusivity by ZIP Code, giving you the opportunity to connect before competitors do.

New Mover Marketing is just one piece of a strong patient acquisition strategy.

Explore 8 ways to attract more patients to your practice: https://www.ourtownamerica.com/2025/07/11/brighten-your-dental-marketing-strategy-8-tips-to-attract-new-patients/

19/08/2026

What makes a new mover different from the average consumer?

They’ve entered a new market with new needs, new spending decisions, and fewer established brand loyalties.

That creates a unique opportunity for local businesses to:

✔️Reach consumers actively looking for new local businesses
✔️Put a tangible offer directly in their new home
✔️Eliminate same-category competition with ZIP Code exclusivity
✔️Track response and measure results
✔️Turn an introductory offer into repeat business and long-term value

That’s the power of New Mover Marketing.

▶️ Watch our quick animation to see exactly how it works:
https://www.youtube.com/watch?v=GLsFumRIw9U

Our Town America combines the personalization of Direct Mail with t...

18/08/2026

The best audience isn’t always the biggest audience.

With Targeted Postcards, businesses can focus their message on the households that best fit their campaign goals while we help with the strategy, creative, printing and mailing.

Right message. Right audience. One streamlined campaign.
https://www.ourtownamerica.com/targeted-postcard/

"

06/08/2026

🇺🇸 This July, we celebrated America's 250th anniversary with a special edition of our Welcome Package!

To mark this historic milestone, we introduced a limited-edition envelope and invited new movers to share photos of their favorite Welcome Certificates for a chance to win $250.

The response was incredible, with new movers across the country celebrating the local businesses they discovered through our Welcome Package.

Thank you to everyone who participated and to our clients for helping us welcome new families to their communities.

Read the full story: https://www.ourtownamerica.com/2026/08/05/america-250-special-edition-welcome-package/

31/07/2026

When your marketing reaches the people who are most likely to engage, every campaign has the potential to work harder and deliver stronger results.

Want to see how targeted direct mail can help your business reach the audience that matters most?

Learn more today: https://www.ourtownamerica.com/targeted-postcard

29/07/2026

New movers are making dozens of buying decisions in their first few months after relocating.

The businesses they discover early often become the businesses they continue using long after move-in day.

Our Town America helps local businesses get in front of these residents while they're actively building new habits.

🌐 https://www.ourtownamerica.com/new-mover-marketing