16/08/2022
Collecting reliable data is important...so how do you know when you have "done enough?" IFANR's latest blog post explains the saturation point in qualitative research, and how an understanding of this key concept saves you time and money while also ensuring your data is trustworthy.
As part of our research methodology, IFANR conducts a number of one-on-one, in-depth interviews for our clients. Inevitably at some point in our partnership, our clients ask how many in-depth interviews are “enough” to get a reliable answer to the questions we are investigating. The answer is .....