18/03/2026
Tourism doesn’t just happen.
It takes people who care deeply about the communities they represent — and the experiences visitors have when they arrive.
This week Sarah Gordee spent time with Ellie and Rachel from Chippewa Falls Area Chamber of Commerce at the Wisconsin Governor’s Conference on Tourism, connecting with tourism leaders from across the state and bringing fresh ideas back to the Chippewa Valley.
We’re proud to support organizations working every day to highlight what makes Wisconsin special.
And if you’ve spent time in Chippewa County lately — walking the riverfront, exploring the trails, or grabbing a drink downtown — you already know there’s plenty worth discovering.