Activities & Tours Marketing by TRK Creative Group

26/01/2026

Ads are officially coming to ChatGPT! 🚨 This is huge news for the industry! We are monitoring this closely and are ready to start testing for TRK Creative's clients as soon as we can!

According to OpenAI:
🔹 Ads will appear at the bottom of answers in ChatGPT when there’s a relevant sponsored product or service based on the conversation.
🔹 Ads will be clearly labeled and separated from the organic answer.

For our clients in the Tours & Activities space, this context-based advertising is going to be a game-changer. 🚙⛵️

Full Article🔗 https://openai.com/index/our-approach-to-advertising-and-expanding-access/

01/01/2026

Goodbye, 2025! 👋 It’s been a truly wonderful year, filled with incredible adventures, inspiring industry events, and memorable moments with our amazing clients and partners. We're grateful for every connection and shared success.

Hello, 2026! 🚀 We are ready for another year of growth, innovation, and helping tour and activity operators shine. We look forward to connecting with you and embarking on new journeys together in the year ahead.

25/12/2025

𝗦𝗲𝗮𝘀𝗼𝗻’𝘀 𝗴𝗿𝗲𝗲𝘁𝗶𝗻𝗴𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝘃𝗲𝗿𝘆 𝗺𝗲𝗿𝗿𝘆 𝘁𝗲𝗮𝗺 𝗮𝘁 𝗧𝗥𝗞 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲! We wish all of our clients, followers, and loved ones a safe and wonderful holiday season. May it be filled with joy, family, and love. 🎁🎅⛄🎄

24/12/2025

DYK: Many of your favorite local adventures offer digital, instant gift cards that deliver straight to an inbox. Think outside the box this year and give the gift of an experience:

🧗 Ropes Courses
🌊 Rafting Trips
🚁 Helicopter Tours
⛵ Sailing Lessons
🐋 Whale Watching Cruise
🌲 Jeep Tours & More

The possibilities are truly endless. Support local tour operators today and give them an adventure to look forward to in 2026! 🗺️

24/12/2025

Local SEO isn't dead—it's evolving. 🧬Google’s new AI Mode is changing how travelers find activities and tours. To stay visible, your "digital footprint" needs to be sharper than ever.

According to Search Engine Journal, here are 3 non-negotiables for local businesses right now:
1️⃣ GBP is a Live Feed: Your Google Business Profile isn't a static listing; it’s a mission-critical data feed for AI.
2️⃣ Schema Precision: Using technical markup (like LocalBusiness and Service schema) is now a requirement to help AI "understand" your offerings.
3️⃣ Sentiment Matters: AI now prioritizes the quality and specifics of your reviews over just the star rating.

Read the full breakdown from Search Engine Journal on how to audit your strategy for 2026 https://www.searchenginejournal.com/how-will-ai-mode-impact-local-seo/561002/

18/12/2025

Is your tour business visible in the age of AI search? 🤖💡New data from BrightEdge reveals a staggering stat: YouTube is cited 200x more than any other video platform in AI search results.

For activities, tours, and attractions, this is a game-changer. When potential guests use AI to plan their next trip, Google is looking directly at YouTube to provide the visual proof. If you don't have a presence there, you're essentially invisible to the next generation of search.

At TRK Creative Group, we’re keeping a close eye on how AI is reshaping the traveler's journey. Read the full breakdown here:

AI platforms overwhelmingly cite YouTube, while rivals like TikTok, Vimeo and Twitch barely register in search results, new data shows.

11/12/2025

Plaid tidings from SLC! 🎄💙
​We are fully embracing the holiday spirit (and the matching outfits) this week at America Outdoors! It has been such a gift connecting with so many amazing outfitters and friends in the industry. 🎁

​If you haven’t stopped by yet, come find the festive crew at Booth 204. Let’s wrap up your marketing plans for the 2026 season before we head home!

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11/12/2025

Happy Thursday from SLC! 🏔️✨​We are having such a great week in Salt Lake City connecting with everyone at conference.

​If you haven’t stopped by yet, come say hi! We are at Booth 204 and ready to talk about how to make your 2026 season your best one yet. 🚀

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10/12/2025

We are live at Booth 204 for ! Come meet the team behind your favorite direct marketing strategies.

​From industry-leading ad design to professional website management, we’re here to help you attract more adventurers. Marketing performance delivered at a cost that makes sense!

02/12/2025

See you in Salt Lake City! 🏔️👋 We are beyond excited to be back at America Outdoors Association Conference & Expo next week (Dec 9-12). Look for the Activities & Tours Marketing team at Booth 204!

We’re bringing 10+ years of expertise in paid ads, organic social, web dev, and booking integrations to the expo floor. Come chat with us about how to enhance your visibility and attract more adventurers this year.

Want to secure a dedicated time to chat? Grab a free consultation slot here: https://trkcreative.com/free-consultation/

27/11/2025

Whether you're watching a parade or football, eating Turkey at home or traveling with your family - We hope you have a safe & Happy Thanksgiving from all of us at TRK Creative Group!