Activities & Tours Marketing by TRK Creative Group

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Activities & Tours Marketing by TRK Creative Group

We are a specialized digital marketing and consulting team focused on activities, tours and travel.

TRK Creative Group is a digital marketing and management consulting company.

21/05/2026

"Google Search as you know it is over." 📉 TechCrunch just broke down the massive AI changes coming out of Google I/O 2026.

The traditional list of search links is being replaced by conversational AI answers. For operators in the Tours & Activities space, this means standard search optimization isn't enough anymore. You have to feed the AI the structured data it actually wants.

This is exactly why we double down on Google Things To Do (GTTD) integrations paired with Performance Max for our clients. It's the ultimate backdoor to ensuring your tours show up in these new AI-driven search results. 🚙⛵

Read the full article on what's changing here 👇

Google is transforming Search from a list of links into an AI-powered experience filled with conversational answers, autonomous agents, and interactive interfaces — a shift that could further reduce traffic to publishers across the web.

26/01/2026

Ads are officially coming to ChatGPT! 🚨 This is huge news for the industry! We are monitoring this closely and are ready to start testing for TRK Creative's clients as soon as we can!

According to OpenAI:
🔹 Ads will appear at the bottom of answers in ChatGPT when there’s a relevant sponsored product or service based on the conversation.
🔹 Ads will be clearly labeled and separated from the organic answer.

For our clients in the Tours & Activities space, this context-based advertising is going to be a game-changer. 🚙⛵️

Full Article🔗 https://openai.com/index/our-approach-to-advertising-and-expanding-access/

01/01/2026

Goodbye, 2025! 👋 It’s been a truly wonderful year, filled with incredible adventures, inspiring industry events, and memorable moments with our amazing clients and partners. We're grateful for every connection and shared success.

Hello, 2026! 🚀 We are ready for another year of growth, innovation, and helping tour and activity operators shine. We look forward to connecting with you and embarking on new journeys together in the year ahead.

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Opening Hours

Monday	09:00 - 17:00
Tuesday	09:00 - 17:00
Wednesday	09:00 - 17:00
Thursday	09:00 - 17:00
Friday	09:00 - 17:00

Telephone

+12062081307

Website

https://trkcreative.com/

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