Cut Once Design Co.

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Cut Once Design Co. Cut Once, Inc is a graphic design and branding firm with decades of experience creating thoughtful, original, award-winning work. www.CutOnceDesign.com

At Cut Once® branding and design, we have been partnering with organizations ranging in size from small non-profits to large multinationals for more than 25 years and counting. Our mission is to apply our cumulative knowledge and expertise to advance five categories that contribute significantly to quality of life and economic impact: education, health, financial, retail and community. We believe successful outcomes are built on a deep understanding of an organization’s people, traditions, and audiences. Our knowledge and ability is demonstrated in our work, our methods, and our results. We get results by embracing our clients as partners in the process of developing marketing communications, using stakeholder and audience insights at every stage of the process to help guide understanding, inform and inspire creative ideas, and validate the resulting campaigns and programs. This approach enables us to consistently deliver solutions that keep critical initiatives moving forward while delivering the ROI that stakeholders require. www.CutOnceDesign.com
(717) 841-0400

Services: advertising, branding (visual and verbal), digital, editorial design, environmental design, graphic design, marketing strategy, naming and brand identity, photography and illustration, retail and packaging design, wayfinding and signage, website design, website development

CutOnceDesign.com
28/09/2026

CutOnceDesign.com

Cut Once, Inc. | Branding and Design Co.National and International Design AchievementsJun 1999 - PresentAwards• AIGA (DC...
11/08/2026

Cut Once, Inc. | Branding and Design Co.
National and International Design Achievements
Jun 1999 - Present

Awards
• AIGA (DC) 50 Bi-Annual Competition: Award
• American Advertising Federation: 44 Awards
• American Advertising Federation (Highest Honors): 5 Awards: Best of Show, National Gold, District 2 Gold, Judges’ Award (2x)
• China International Poster Biennial: 2 Awards
• Graphis Design Annual: Award
• Graphis Poster Annuals: 4 Awards
• Graphis Social/Political Posters: Award
• HOW International Design Annuals: 3 Awards
• Moscow Golden Bee: Award
• Print Regional Design Annuals: 7 Awards

Earned Media
• Adweek Feature Article
• CBS News Sunday Morning
• Herman Miller: Lifework Interview
• HOW: Out of This World
• Obama for America, Artist Selectee
• REBRAND Spotlight
• The Dieline, Top 100 Package Designs

Exhibitions
• AIGA (DC) 50 Bi-Annual, Washington D.C.
• ASU Herberger Institute for Design, Arizona
• Biennial of the Poster Bolivia BICeBé, Bolivia
• China International Poster Biennial
• Good50x70, Italy
• San Francisco Museum of Modern Art, How W**e Became Modern, California
• Moscow International Biennale of Graphic Design: Golden Bee, Russia
• Samford University, Permanent Collection, Alabama
• Star-Spangled 200, Maryland
• Signs of the Times: Broadside, North Dakota
• UCDA Campus Violence Poster Project, Illinois
• Urban Forest Project, Maryland
• Vineum Bodensee, Germany
• .918 Letterpress Show, Alabama

Judging and Speaking Engagements
• American Advertising “ADDY” Awards Judge, New York
• Art Directors Club Judge, Texas
• Council for Advancement and Support of Education, CASE Editors Forum Guest Speaker: Behind the Redesign of JHU Engineering, Pennsylvania

Publications
• Communication Arts: Exhibit (4x)
• Communication Arts: Fresh Column
• Communication Arts: Webpick of the Day
• Design for Special Events, Rockport
• Designing for the Greater Good
• Exploring Typography
• Fingerprint No. 2, HOW Books
• Good50x70 Anthology, Moleskine
• Graphis Annuals (6x)
• HOW Int'l Design Annuals (3x)
• Impressive, Gestalten
• Print Regional Design Annuals (7x)

www.CutOnceDesign.com
(717) 841-0400

Services: Positioning and Naming, Identity Systems, Brand Guides, Packaging, Brand Environments, Integrated Campaigns, Internal/External Communications, End-to-end Brand Experiences

Products that matter make everyday life better. From the pace of downtown life to the comfort of home, I believe endurin...
08/08/2026

Products that matter make everyday life better.

From the pace of downtown life to the comfort of home, I believe enduring products are built by identifying real customer pain points and solving them in ways that meaningfully outperform existing alternatives. It’s not just about creating another item or service. It’s about building an authentic, reliable, and trustworthy experience that delivers on its promise time and time again.

Inspired by vibrant cities, quaint communities, and the way people live everyday life within them, my aim is to distill a unique sense of place and purpose into everything I create with my collaborators, whether it’s visual identity systems, signage, environments, packaging, editorial, or end-to-end consumer experiences. Each project, no matter the scale, goes through the same thoughtful, rigorous process.

My process is grounded in the collaboration between idea and craft, exploring reasons to believe until brand truth solidifies. Together with my clients, I blend functional benefits with strong strategic thinking to deliver work that is not only beautiful but also commercially viable and culturally relevant.

I thrive at the intersection of disciplines where strategy meets branding and product meets storytelling. This hybrid approach allows me to collaborate across industries and bring fresh perspectives to every project.

If you’re ready to create something with a unique point of view that truly stands apart, I’d love to connect.

Greg Bennett,
Principal, Cut Once, Inc.

www.CutOnceDesign.com
(717) 841-0400

Services: advertising, branding (visual and verbal), digital, editorial design, environmental design, graphic design, marketing strategy, naming and brand identity, photography and illustration, retail and packaging design, wayfinding and signage, website design, website development

Earth Origins logo designed by Greg Bennett for Earth Shoeswww.CutOnceDesign.com(717) 841-0400  Services: Brand Position...
15/07/2026

Earth Origins logo designed by Greg Bennett for Earth Shoes

www.CutOnceDesign.com
(717) 841-0400

Services: Brand Positioning, Naming, Brand Development, Visual Identity Systems, Brand Guidelines, Brand Environments, Integrated Campaigns, Packaging, Internal/External Communications, End-to-end Brand Experiences

Logo for Andrea's Beau designed by Greg Bennett. www.CutOnceDesign.com(717) 841-0400  Services: Brand Positioning, Namin...
24/06/2026

Logo for Andrea's Beau designed by Greg Bennett.

www.CutOnceDesign.com
(717) 841-0400

Services: Brand Positioning, Naming, Visual Identity Systems, Brand Development, Brand Guidelines, Integrated Campaigns, Packaging, Brand Environments, Internal/External Communications, End-to-end Brand Experiences

Website Performance Audits by Cut Once, IncBest practices suggest that websites receiving regular audits generate better...
20/05/2026

Website Performance Audits by Cut Once, Inc

Best practices suggest that websites receiving regular audits generate better outcomes. We recommend taking advantage of our proactive website audits to ensure that your website continues perform optimally. The final deliverable of our service is a report documenting the audit results.

Completion of a comprehensive site audit will provide the following benefits:

• Positive Website Health: To identify broken links, outdated content, and other issues that can negatively impact user experience and search engine rankings.

• SEO Optimization: Search engine algorithms change regularly, and what worked well for SEO last year may not be as effective today.

• Performance Optimization: Slow-loading pages, large image files, and other performance issues can deter users and harm your SEO. There is a new web-friendly image format (.webp) that can be used to help with existing large image files.

• More Positive User Experience (UX): User expectations change over time, and what was user-friendly a year ago might not be today. Website audits can reveal areas where UX improvements are recommended.

• Adequate Compliance: Laws and regulations related to websites, such as GDPR for data privacy or ADA for accessibility, can change. An audit can identify whether your site is compliant with the latest legal requirements, if relevant.

• Competitive Advantage: Your competitors are also evolving their online presence. Regular audits help you benchmark your website against competitors.

• Informed Budget Planning: Identifying necessary updates, improvements, or fixes during an annual audit helps you plan your budget for website maintenance and development.

We're ready to talk through a customized website audit scope to fit your budget and schedule. Simply call or email Greg Bennett today to start the conversation.

www.CutOnceDesign.com
(717) 841-0400

Services: advertising, branding (visual and verbal), digital, editorial design, environmental design, graphic design, marketing strategy, naming and brand identity, photography and illustration, retail and packaging design, SEO and PPC, social media, wayfinding and signage, website design, website development

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Opening Hours

Monday 08:30 - 17:30
Tuesday 08:30 - 17:30
Wednesday 08:30 - 17:30
Thursday 08:30 - 17:30
Friday 08:30 - 17:30

Telephone

+17178410400

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