Aradius Group

10/02/2026

We’re excited to welcome Marijana to Aradius Group as our new Quality and Process Lead! She’s joining us to help strengthen how we work and keep our continuous improvement efforts moving forward.

Glad to have you on the team, Marijana!

09/30/2026

USPS will pay you to make your mail more interesting. So…make it interesting. 👀

The 2027 promotions create opportunities to experiment with texture, technology, digital experiences, and more. We pulled together ideas for how marketers can put them to work.

Read the full list in our latest article → https://bit.ly/4dHAivQ

09/28/2026

Eighteen years of leadership, vision, and momentum. Today we’re celebrating our president and the impact he’s made across Aradius Group for nearly two decades.

Chris's steady leadership has helped shape our team, our culture, and the work we’re proud to deliver every day. Thank you, Chris!

09/24/2026

“We should send a postcard.”
Maybe. 👀

But before you decide what to print, there are a few more important things to figure out:
✅ What do you want someone to do?
✅ Who are you trying to reach?
✅ What do you know about them?
✅ Where does print fit into the rest of the campaign?
✅ And what are you actually working with for budget and timing?

Answer those questions before the design starts, and you'll have more room to make the piece smarter, more relevant, and more creative.

We broke down the 5 things to decide before designing your next print campaign.

Read the blog →

Before designing your next print campaign, clarify your goals, audience, and constraints to make informed decisions that enhance effectiveness.

09/23/2026

We’re hiring! 📢

Aradius Group is looking for an E-Commerce Developer to join our growing e-commerce team.

We’re specifically looking for someone with hands-on MarketDirect StoreFront (MDSF) experience who can help us continue building and enhancing customized e-commerce solutions for our clients.

Know someone who knows MDSF inside and out? Send them our way — or check out the full job posting below.

Learn more here: https://bit.ly/4hIXkVv

09/18/2026

A big welcome to Crystal, our new Senior Account Executive at Aradius Group! We’re excited to have Crystal on board and can’t wait for the impact she'll make with our team and clients.

Join us in welcoming her to the Aradius Group team!

09/16/2026

Things we are loving in direct mail right now:

💌 Oversized postcards that break up the stack and give you room for a bold headline, one strong offer, and a QR code without crowding the design
📦 Dimensional mailers like boxes, pop-ups, and folded pieces that make high-value outreach feel more intentional and harder to ignore
💠 Soft-touch, uncoated, and textured stocks that add a premium feel before the piece is even read
👫 Variable data printing that changes the headline, imagery, offer, or location details based on audience segment
✅ Self-mailers with smart folds** that keep production efficient while still creating a reveal as the piece is opened
📖 Mini catalogs and lookbooks that give brands more room to tell a story than a standard postcard can
🙌 Interactive print like scratch-offs, tear-offs, reply cards, and coupon panels that give people a reason to engage
📲 Direct mail paired with digital follow-up so the mailbox touchpoint works alongside email, paid social, and retargeting
🔗 Campaigns built for tracking with offer codes, call tracking numbers, QR scans, and dedicated URLs that help prove response

08/31/2026

USPS will basically pay you to make your mail more interesting in 2027. 👀

The 2027 USPS Mailing Promotions reward brands for doing more with the mail they’re already sending — and some of the qualifying ideas can make the experience better, too.

A few ways to think about it:
📱 Connect print + digital
Use qualifying technology to turn a mailpiece into an interactive experience.

✋ Give them something to feel
Explore textures, specialty coatings and other tactile elements that make the piece itself more engaging.

📬 Add Informed Delivery
Extend your physical mailpiece into the inbox and earn an additional 1% postage discount when combined with another qualifying promotion.

💬 Make the message work harder
The new Impact Messaging promotion is expected to reward specific creative content and mailpiece attributes, with final USPS requirements still to come.

🌱 Think about the paper, too
Qualifying sustainable paper choices can create another opportunity for savings.

The promotions aren't just discounts to apply for after your campaign is finished but something worth considering while you're still planning the strategy and creative.

If 2027 campaigns are already making their way onto your calendar, now is a good time to start thinking about where these opportunities might fit.

08/28/2026

Wow—39 years. What an incredible milestone. 😲 Gary and Jim have been a part of our press room since 1987—yes, the same year The Simpsons first debuted.

Their dedication, experience, and craftsmanship have helped shape Aradius Group for nearly four decades. Thank you both for 39 amazing years!

08/26/2026

🧪 STEAL THIS TEST: Change the format, not the campaign.

For your next direct mail campaign, keep the audience, message, and offer the same. Change one thing: the format.

Postcard vs. letter + envelope.
Standard size vs. oversized.
Self-mailer vs. enclosed piece.

Then measure the response. Maybe your audience prefers something quick and visual. Maybe an envelope creates enough curiosity to earn the open.

Either way, you've learned something you can use on the next campaign — which is a lot more valuable than changing five things at once and guessing what worked.