Leadtail

30/01/2026

A whole marketing teams are using AI agents wrong. 🤖

AKA, treating them like shortcuts when they should be treating them like teammates.

In this episode of Tomorrow's Best Practices Today, Erin Cresta, Global VP of Digital and Demand Sema4.ai, breaks down what it actually looks like to build a marketing engine with agentic AI from day one.

Watch the full episode ▶️ https://bit.ly/3LIt3cs

28/01/2026

Most marketing leaders don't talk about the messy parts. The pivots, the missteps, the moments when everything changed.

Cari Jaquet does.

In this episode of Tomorrow's Best Practices Today, Cari, CMO at Normalize (acquired by Proofpoint), shares what it really takes to grow as a marketing leader.

We cover recognizing when your startup needs a CMO, scaling through crisis, knowing when to abandon a campaign, and using AI as a creative partner.

If you want honest, human marketing leadership advice, this episode is for you. ▶️ https://bit.ly/4nBb7xo

23/01/2026

Most marketers and business leaders rarely consider how someone with a disability experiences their website.

But this can mean that 25% of potential customers can't engage with your brand online.

In this episode of Tomorrow's Best Practices Today, Mike Barton from AudioEye breaks down the fundamentals of accessibility and shares practical tips to make your site usable for everyone.

Your user experience and business performance will be stronger for it. 💪

Watch the episode: https://bit.ly/490FlGh

21/01/2026

"The tools serve us, not vice versa." ⚒️

Monica Wright, founder of Wanjo Consulting, isn't here to tell you that AI will solve all your GTM problems. She's here to tell you what actually moves revenue, and it's not vanity metrics.

If you're ready to build a GTM engine that actually performs, this episode is for you! You'll hear where AI actually fits in your GTM stack and why creativity and human connection will be the real differentiators as automation grows.

▶️ https://bit.ly/49elQtD

16/01/2026

AI is rewriting the rules for B2B sales and marketing. ✍️

Clint Oram, co-founder and former CMO/CTO of SugarCRM, joins Clark Newby to talk about what's real and what's hype.

From tools like HeyGen changing video content creation to how social selling has evolved on LinkedIn, Clint breaks down what's actually working right now.

Watch the episode. ▶️ https://bit.ly/4bjXcsQ

14/01/2026

In B2B, trust is the currency that closes deals.

But here's the problem: Buyers are more informed than ever, yet deals are harder to close and trust is harder to establish.

Forbes reveals a striking stat: 86% of buyers say seller expertise is the top driver of trust, yet less than half (45%) actually trust the sellers they engage with.

The gap is real and closing it requires more than just expertise.

Read more:

In a world with information at everyone’s fingertips, trust is the deciding factor between a lost opportunity and a closed deal.

09/01/2026

The ABM playbook you used in 2025 won't cut it in 2026.

Precision, adaptability, and AI-powered personalization at scale are now table stakes.

Forbes breaks down what you need to focus on today: AI-driven hyper-personalization, first-party data strategies as privacy regulations tighten, and multi-channel orchestration.

If you're building your 2026 ABM strategy, this is worth a read: https://bit.ly/4qrbMD8

As we move into 2026, ABM is entering a new phase, one defined by intelligence, integration and impact.

07/01/2026

🎬 Calling all creatives! We're hiring a Digital Producer.

If you love making short-form video and eye-catching graphics for social media, this is your chance to work with diverse B2B clients and a supportive team that encourages growth and independence.

You'll need strong skills in Adobe Creative Cloud, Figma, and CapCut—plus experience with platforms like LinkedIn, YouTube, Instagram, or X is a big plus.

This is a contract position starting at 20 hours/week with potential for full-time work. Flexible remote work with core Pacific Time collaboration hours. ⏰

Hear more from our Lead Producer Spencer Simpson, and apply today! 👉 https://bit.ly/4pnUzd3

06/01/2026

We hope 2026 is off to an amazing start for you and your team! 🎉

As we kick off the new year, we're reflecting on what matters most and the incredible community we get to work with every day.

Whether you're mapping out bold strategies, testing new platforms, or simply finding your footing after the holiday break, we're cheering you on. 📣

02/01/2026

Trust is the new currency in B2B marketing, but AI-generated content is eroding it fast.

35% of B2B marketers say original research is significantly more valuable than AI-generated content for building trust and authority.

Read more by TopRank Marketing: https://bit.ly/45ohrBI

I think it’s safe to say that the world of B2B marketing is in a state of flux. And that...

31/12/2025

There's an empathy gap in B2B marketing, and generic messaging isn't going to fix it.

Personas help you speak directly to acute pain points. So instead of "Optimize your data flow," try "Eliminate the 40 hours of manual data reconciliation you face each month."

Stop talking about features. Start speaking to the human on the other side of the screen. 🧑‍💻

Read more by MarTech:

ICPs alone fall short. Pair them with personas to create clearer targeting, sharper messaging and better performance across your martech stack.