Our Town America

09/09/2026

Where will they buy groceries? Grab their morning coffee? Pick up the things they need for their new home?

After a move, everyday routines have to be rebuilt and that creates a valuable window for local retailers to earn a place in them.

Our Town America helps brands welcome new residents before shopping habits and loyalties are fully established.

Don’t just reach a new household. Become part of its new routine.

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08/09/2026

New homeowners are building more than a home, they’re building a list of local businesses they can trust.

For home service companies, reaching them early can mean becoming the first call when a need arises.

Learn why timing matters and how that first job can lead to a long-term customer.

Read more: https://www.ourtownamerica.com/2026/09/03/home-services-marketing-new-homeowners/

07/09/2026

Happy Labor Day!

Today, we celebrate the people whose hard work keeps our businesses, neighborhoods, and communities moving forward.

From the local business owners serving their communities every day to our franchisees, partners, and the team behind Our Town America, we’re proud to work alongside people who turn dedication into lasting impact.

Here’s to the people behind the work. Happy Labor Day from Our Town America!

03/09/2026

Direct mail is the channel. The strategy behind it is what makes the difference.

A successful campaign isn’t just about putting something in the mailbox. It’s about who you reach, when you reach them, what you offer, and what happens next.

The strongest direct mail campaigns start with a few key questions:

◾ Are you reaching the right audience?
◾ Is your message arriving at the right moment?
◾ Is your offer strong enough to inspire action?
◾ Can you track what happens after delivery?

A postcard or mail piece is only one part of the equation. Audience + timing + offer + measurement are what turn direct mail into a customer acquisition strategy.

See how many potential customers you could be reaching in your market: https://www.ourtownamerica.com/new-mover-zip-codes/

02/09/2026

Different marketing goals call for different mailing strategies.

🏠 Want to reach new residents as they establish new routines? New Mover Program.
🎯 Want to reach a more defined audience? Targeted Postcards.
📍 Want visibility across an entire neighborhood? EDDM.

Our Town America helps businesses choose the direct mail strategy that fits the audience they actually want to reach.

https://www.ourtownamerica.com/

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01/09/2026

A great offer doesn’t just get attention, it gives someone a reason to take the first step.

For local businesses, the goal isn’t simply to be seen. It’s to turn that awareness into a first visit. The right incentive can reduce the hesitation of trying somewhere new and open the door to repeat visits and long-term loyalty.

And when you’re reaching new movers who are already deciding where to eat, shop, and find local services, the right offer becomes even more powerful.

Learn why the right offer matters and what makes one effective: https://www.ourtownamerica.com/2026/03/10/why-offers-matter-in-local-marketing/

Learn why the right offer is critical in local marketing. A strong welcome offer encourages first visits, builds loyalty, and helps businesses attract new customers.

31/08/2026

A new homeowner doesn’t just unpack boxes, they start building a list.

HVAC maintenance. Plumbing. Landscaping. Cleaning. Repairs. Home improvements.

For home service businesses, new homeowners represent a unique opportunity. They’re learning their property, discovering what needs attention, and most importantly, deciding which local businesses they’ll trust when they need help.

The businesses that build awareness early are more likely to be top of mind when that first need arises.

Don’t wait for the problem. Build the relationship first.

Check availability in your territory and see how many new homeowners you could be reaching each month. https://www.ourtownamerica.com/new-mover-zip-codes/

27/08/2026

New movers spend over $9,000 in their first year choosing where to shop, eat, and do business—and those first choices often turn into long-term loyalty.

With category exclusivity, only one business per category appears in each personalized Welcome Package. That means less competition and more attention for your offer.

Learn how to reach new movers before your competitors do.
📥 Download the free New Mover Marketing Guide.
https://www.ourtownamerica.com/new-mover-marketing-guide/

26/08/2026

A mailbox impression is valuable. Knowing what happens next is even better.

With TruTrak®, Our Town America advertisers can track certificate activity and gain greater visibility into how their New Mover campaign is performing.

From the mailbox to the customer visit, we help businesses connect the dots between marketing and response.

Want to see the opportunity in your market? Check ZIP Code availability and discover how many new customers you could be reaching each month. https://www.ourtownamerica.com/new-mover-zip-codes/

25/08/2026

How much should your business actually spend on marketing?

The better question might be: How many new customers do you want and what is each one worth?

A smart marketing budget isn't just about spending a percentage of revenue. It's about investing in strategies that consistently bring new customers through the door.

And don't overlook an audience entering your market every month: new movers.

They’re choosing new restaurants, dentists, mechanics, salons, home service providers, and more, often before they've established local favorites.

Your marketing budget should buy customers, not just exposure.

Read our latest blog to learn how to build a smarter customer acquisition budget:
https://www.ourtownamerica.com/2026/08/18/small-business-marketing-budget/

Learn how to build a small business marketing budget based on growth goals, customer acquisition, lifetime value and ROI.