Hermanoff Public Relations

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Hermanoff Public Relations Hermanoff is a proven creative powerhouse, capable of turning unknown entities into household names. It's where “Ideas are made fresh daily.” It’s who we are.

We’re a Full-Service Agency

Public relations isn’t just what we do. It’s at the heart of every interaction we have – whether it be with a client, the media or even just someone we meet on the street. We understand the value of communicating in a compelling fashion and we know that everyone has a good story to tell – they just sometimes need a little help in telling it. Branding

Every move you ma

ke, every word you utter contributes to your personal brand. The same is true of companies. For this reason, we believe in teaching our clients to publicize, polish, protect their brands carefully. Media Relations

The media serve as a conduit to all other audiences you might want to reach. The third-party credibility of a news story goes a long way to solidifying a company’s position in the public eye. That’s why we keep in contact with reporters at the local, regional, national and international levels and stay on top of trends in the industry. Internal Communications

Your employees are your most important audience, because they serve as your day-to-day brand ambassadors (whether they know it or not). We excel in creating compelling internal messages that keep employees informed, enthusiastic and engaged in the activities of the company they represent. Marketing Communications

From printed newsletters to email “blasts,” reaching out to customers has never been as important as it is today. Faced with a constant barrage of messaging, your customers must pick and choose messages that resonate with them. That’s where we come in. We can craft “must read” messages that help your potential customers make a decision to use your products or services. Crisis Communications

It only takes a moment to destroy the reputation it took years to build. A carefully crafted crisis communications plan is invaluable in helping you prepare for and deal with any crisis that may come along, including natural disasters, threats, employee improprieties and downsizings. Special Event Planning

An event is your company’s turn to shine in the spotlight. That’s why it’s so important to do it smart. We are experts in crafting the perfect event for the perfect occasion, whether it be a significant milestone celebration for your employees or a media event to introduce a new product. Community Relations

Reaching out to the people and communities where you do business is an important part of being a good corporate citizen. Whether it be public affairs issues that need a government partner or a friendly helping hand to those in need, we can help put together a program that creates a win-win situation for everyone in the community. Media Training

We specialize in preparing executives to serve as spokespersons for their brand. Our media training includes the do’s and don’ts of dealing with the media, as well as preparing to answer the most difficult questions. Social Media

Whether it be Facebook, Twitter, YouTube, LinkedIn or a new tool, each client has a different set of needs when it comes to social media. We can help you w**d through the clutter and discover the social media portals that make the most sense for your brand.

07/07/2023

What is going on with friend’s birthdays? How do you restore your account?

16/03/2020

Hello, CEOs: Just a short note to tell you that if you have not been communicating with your customers/clients/patients/vendors/etc. about how you are handling COVID-19 in your workplace, you're missing a HUGE opportunity. No matter how big or small you are, you need to communicate the steps you are taking to deal with this virus. A warm email or letter written from the heart demonstrates that you care and are a smart, dedicated, committed business person. Period.

The following article was written by my colleague Sandy Harbrecht, CEO of Werth Associates in Columbus, Ohio. It mirrors...
01/08/2019

The following article was written by my colleague Sandy Harbrecht, CEO of Werth Associates in Columbus, Ohio. It mirrors my exact feelings on "the future of work." Enjoy!

Stop obsessing over the “future of work”“future of work”

A lot is written these days about the "future of work." For example, experts warn that automation — which already has transformed many workplaces — will only become more pronounced. Artificial intelligence, they say, will accelerate that change.

Still, predicting the future of work is an inexact science, no matter how well reasoned. Some experts in 1950 predicted that, because of the rise of labor unions, we would all be working 30- to 35-hour weeks by 2000.

If the soothsayers were completely honest, they'd say we can't accurately predict how technology — or anything else — will change the way we work in the next 30 years. So, let's stop obsessing so much over the future of work and think about what we should be telling young people that we already know to be true. Here's what we might say:
• First, we would advise young people to learn how to express themselves in spoken word and in writing. We made the argument in March that writing is not a soft skill. It is a foundational necessity of the professional workplace. The ability to manage yourself in a face-to-face setting is also crucial.
• Second, we would urge them to have some understanding of human psychology. Nearly all of us are in a people business, where the values of patience, empathy and collaboration are immune from technological change.
• Third, we would counsel them to take a business or economics class. Nearly all of them will work in a business or will work WITH businesses. It's imperative to understand the free enterprise system in which we all live.
• Fourth, we would tell them that not all degrees are created equally. Be sure the investment you make in your education will provide an adequate return, however you define it. We would go even further by telling young people that they should determine the kind of life they want before deciding on what job to pursue. That's because answering the first question almost always makes answering the second easier.
• Finally, and maybe the most important: Be curious — not just about your job or your industry, but about the people and world around you. Curiosity leads to discovery, which leads to understanding. That's called lifelong learning, a necessity for adapting to change and getting along in life.

Trying to anticipate the future can be helpful in many ways. But preparing our young people for lifelong success sometimes requires us to throw away the Tarot deck and focus a little more on what got us here.

What advice do you have for the next generation of employees? We look forward to hearing from you!

Sandra W. Harbrecht
President and CEO
Paul Werth Associates
614-224-8114
877-577-0017

13/02/2019

The weather in Michigan is very cold, icy and wintry. If you had a choice, where else would you rather be?

13/02/2019

Our new Governor Gretchen Whitmer made her State of the State speech today. If you could change anything in Michigan, what would it be?

21/01/2019

Are you following the BuzzFeed issue? Apparently, the House Intelligence Committee will investigate if Trump ordered Cohen to lie to Congress. Mueller's office is disputing it. BuzzFeed says it's true. Who do you believe?🤨

19/12/2018

If you could have 30 minutes with our President, what advice would you give him, moving forward?

07/11/2018

I am extremely angry at the way the President of our country treated Jim Acosta, a talented, experienced CNN reporter at the news conference today. He called him a rude, terrible person and said CNN should be ashamed of employing him. SHAME ON THE PRESIDENT!!! If he were the CEO of a company, he would be fired!!

16/08/2018

The statement below was released this morning by PRSA, the PRSA Foundation and eight other professional communication organizations to collaboratively express our support for the critical role of a free press and the First Amendment. With the unanimous support of your Board of Directors and staff leadership, it was done in concert with more than 200 newspapers across the U.S. who are today voicing, in their own ways, that ethical journalism, and freedom of thought and expression, are perpetually essential to democracy.

In today’s political climate, there will inevitably be charges that this statement reflects a political stance or bias. It does not. Rather, it affirms the U.S. Constitution and the values that transcend political parties and other affiliations; in fact, the statement is co-signed by the Global Alliance and other organizations with significant international representation that also subscribe to those values.

In that spirit, please feel free to add your voice to a monumentally important conversation.

This oft-cited quote conveys the fundamental importance of today’s free press despite its articulation before electronic, digital and social media were invented. The dramatic expression by a founding father who was brutally criticized by the media of his time underscores that the standing of a free press transcends politics, geographies or other affiliations.

Today, we join with our compatriots in the news media to proudly affirm the Fourth Estate as a vital engine of democracy. Without it, and without freedom of thought and expression as provided by the First Amendment, informed decision-making is not possible and individual freedoms suffer. From a global perspective, journalism serves all people through ethical pursuit of the truth.

As organizations devoted to professionals across the communications industry, we are dependent on a free press, and rely upon it as we speak honestly and fearlessly on behalf of ourselves, our companies, clients and causes. A free press provides citizens access to information and opinions so they can make their own judgments.

We collaboratively declare our support for journalists who bravely seek the truth, focus on facts, and hold government, business and other institutions accountable.

The American Advertising Federation

The Arthur W. Page Center for Integrity in Public Communication

The Arthur W. Page Society

The Commission on Public Relations Education

The Global Alliance for Public Relations and Communications Management

The Institute for Public Relations

The International Association of Business Communicators

PR Council

The Public Relations Society of America

The PRSA Foundation

Sincerely,

Anthony D’Angelo, APR, Fellow PRSA
2018 National Chair

02/07/2018

I am a journalist first, a PR person after that. I respect and honor the work our editors and reporters do every day. I am saddened that five talented journalists were killed at the Capital Gazette just doing their job. After 9/11 it was very difficult to visit TV - radio - newspapers, etc. What is going to happen now to protect all these talented people who are just trying their best to give us all the community news?

13/03/2018

The truth is always important no matter what in business. How critical do you think it is in politics?

Address

MI

Telephone

+12483307829

Website

http://twitter.com/hermanoffpr, http://www.linkedin.com/company/hermanoff-public-relations

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