Divining Point

22/04/2025

Content without perspective is just noise.

If you want to stand out in the AI era, you can’t just publish. You need to lead.

Here’s how to do it:

Business owners have watched their traffic and engagement numbers slowly erode. That's because influence is becoming more powerful than visibility.

07/03/2025

How do you make a podcast stand out when the market is flooded with options?

That was the challenge we tackled with ConversActions, a podcast that brings unique perspectives and strategies from top business leaders.

We set out to create a website that captures the essence of long-form storytelling - a place where deep conversations, not quick soundbites, take center stage. Inspired by the classic era of talk shows, we blended modern web design with clean messaging and compelling imagery to invite visitors to tune in, stay engaged, and come back for more.

Take a look. Let us know what you think.

Hosted by Bill Mitchell, each episode brings you unique perspectives, practical advice, and strategies from business leaders that you can apply to your own life or business.

04/03/2025

Organic search isn’t what it used to be.

AI chatbots are reshaping how people find information online. AI Overviews are changing faster than traditional search rankings, and click-through rates (CTR) are dropping.

So, what should businesses do? Adapt. We break it all down in our latest blog.

AI chatbots have dramatically reshaped the way users seek information online. While impressive, they pose challenges for businesses that have relied on organic search traffic.

23/02/2025

Shoutout to our friends at the Challenger Learning Center of Alaska! Their mission to inspire students through hands-on STEM education is shaping the next generation of engineers and problem-solvers.

We were honored to design and launch their brand-new logo and website, making it easier for educators, students, and parents to connect with their programs. Check it out!

The Challenger Learning Center of Alaska is dedicated to the mission of educating and empowering the community through STEM programs that inspire future leaders.

13/01/2025

2025 is shaping up to be a pivotal year for businesses. Discover how creative marketing strategies and resilience can help you succeed despite economic shifts. Read more in our new blog.

Current predictions for 2025 show a mix of moderate growth and market uncertainty. The ability to thrive lies in blending creative marketing strategies with a resilient operational approach.

01/01/2025

05/12/2024

What’s your marketing strategy for 2025?

From AI’s growing influence on zero-click searches, the marketing landscape is shifting fast. Stay ahead of the curve with Divining Point’s top 10 marketing tips for success in 2025.

Thanks to innovations in AI, shifting consumer behaviors, and fragmented markets, marketing in 2025 will look different than what you’ve grown accustomed to.

28/11/2024

As we reflect on a year of venturing beyond the ordinary, we’re especially thankful for you—our clients and partners who inspire us to think big and deliver results. Wishing you a happy Thanksgiving from Divining Point!

03/11/2024

Proper campaign setup for any marketing effort is about more than flipping a switch and hoping for the best. You have to lay the groundwork with a precision that maximizes your investment and sets you up for victory.

Successful marketing requires proper campaign setup. You need to have all of the pieces in line before you attempt any new strategy.

10/10/2024

When budgets are tight, it’s not just about cutting prices - it’s about delivering VALUE. Our latest blog explores how B2B and B2C companies can design campaigns to keep moving forward during an economic shift.

Economic uncertainty is changing the way businesses approach their marketing. It’s not just about lowering prices to attract customers, it’s about emphasizing value.

12/09/2024

In September 2024 Divining Point will celebrate 11 years in business.

We have learned a lot in that time. Here are some insights, both good and bad, we’ve encountered during our journey.

In September 2024 Divining Point will celebrate 11 years in business. Here are some insights, both good and bad, we’ve encountered during our journey.