Mass Marketing Resources, and owner Liz Provo, provides social media and email marketing strategy and hands on marketing help for small businesses.
Email and social media marketing, educator, speaker, workshop facilitator. 2017 WBOA Business Woman of the Year, 2009, 2012 and 2013 Constant Contact All Star Award: recognizing success in email marketing & commitment. Specialties include start-ups, micro-businesses and solopreneurs who lack a marketing staff, and small businesses that find it difficult to keep up with their marketing tasks. Conne
Are you struggling a bit with social medial marketing for your small business? Help is available!
IN PERSON = Social Media Bootcamp on Wednesday, June 22, 2022 from 3-7pm.
Hosted by the WBOA, Western Regional MSBDC, and Common Capital
16/07/2021
11/12/2020
If you are looking for ways to grow your business in 2021, read how WBOA might be valuable resource.
Knowledge Is Power When the Women Business Owners Alliance launched in 1982, there wasn’t anything quite like it, Anita Eliason said. “Because there were so few women business owners in the Valley, they felt a need to get together and kind of strengthen their bond and share the experiences th...
03/06/2020
Is your business "top of the mind" to potential customers? Check this out!
20/05/2020
What have you done to "pivot" your business marketing? Please share.
20/04/2020
Attention Massachusetts self employed, 1099, and small business owners - help is now available through the Massachusetts Pandemic Unemployment Assistance program.
16/04/2020
Many organizations have moved their meetings and events online during COVID-19 using platforms like GoToMeeting and Zoom. As a small business, you might also consider using this time to reach out to your customers and clients virtually. If you're not familiar with Zoom, check out this step by step guide to getting started.
Video conferencing has never been so critical to our work and personal lives. Here's everything you need to make your meetings more productive.
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My Story
"I have been involved in sales, marketing and customer service throughout my career. In 2001 I left the corporate world to launch the area's first alternative real estate service, providing magazine and internet marketing services for private home sellers. My popular home seller workshops featured a team of experts including real estate attorneys, appraisers, home inspectors and stagers, along with my marketing expertise to empower sellers through knowledge.
In my first eight months in business I helped consumers save nearly 1-Million dollars in needless real estate commissions. The business grew and adapted over the next seven years, eventually moving to an online based model.
In 2008, I founded Mass Marketing Resources, expanding my marketing services to help small businesses and entrepreneurs navigate the new world of blogging, email marketing and social media. I became a Business Solution Provider representing Constant Contact, earning three All-Star awards for the work I did on my client’s behalf. In 2012 I became one of only 200 professional marketers across the country speaking on behalf of Constant Contact as an Authorized Local Expert. For the next six years, I worked with chambers of commerce, SCORE, MSBDC and other professional organizations, educating their members on digital marketing topics, holding local workshops.
Whether I'm working with a start-up or an established business that is learning about the world of digital marketing, my goal remains the same - to empower small business owners to embrace tools that will help them succeed. I love to help my clients find and nurture valuable relationships through networking and collaboration. I curate the Western Mass Small Business Networking & Event Calendar, published weekly on my website, Facebook and Twitter. I also created Volunteer in Western Mass, a page that provides shout-outs to organizations and their volunteers. My Facebook group, Western Mass Business Buddies is home to over 130 small business owners who are able to ask questions, share events and expand their networks.
I am a graduate of the University of Vermont and live in Easthampton with my husband Sam. I am the proud mom of two daughters, Jocelyn and Stephanie. I enjoy volunteering in my community and spending time with my Golden Retriever, Riley."